Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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Dan S. Kennedy
Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.
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As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and G -
Geoffrey A. Moore
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.
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Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, address -
Byron Sharp
Byron Sharp is Professor of Marketing Science, and Director of the Ehrenberg-Bass Institute at the University of South Australia.
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His research is supported corporations around the world including Coca-Cola, Mars, Kraft, Nielsen, British Airways, CBS, ESPN, Kellogg's and many others.
Dr Sharp has published over 100 academic papers and is on the editorial boards of four journals. -
Seth Godin
Seth W. Godin, also known as "F. X. Nine", is an American author and a former dot com business executive.
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Laura Ries
Laura Ries is a marketing strategist, author, and president of Ries & Ries, the consultancy firm she co-founded with her father, Al Ries. She is known for her work in branding and has appeared frequently as a media commentator.
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Donald Miller
Librarian Note: There is more than one author in the Goodreads database with this name.
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Don Miller is an American author, speaker, and entrepreneur best known for his New York Times bestseller Blue Like Jazz. He is the CEO of StoryBrand, a company that helps businesses clarify their messaging. Miller’s writing often explores faith, identity, and personal growth. His other books include Searching for God Knows What, Through Painted Deserts, and A Million Miles in a Thousand Years. He founded The Mentoring Project to support fatherless youth and has advised both nonprofit and government initiatives. His later work, including Scary Close and Building a StoryBrand, reflects a shift toward personal development and business communication. He live -
T. Harv Eker
T. Harv Eker is an author, businessman and motivational speaker known for his theories on wealth and motivation. He is the author of the book Secrets of the Millionaire Mind published by HarperCollins.
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Patrick Lencioni
Patrick Lencioni is a New York Times best-selling author, speaker, consultant and founder and president of The Table Group, a firm dedicated to helping organizations become healthy. Lencioni’s ideas around leadership, teamwork and employee engagement have impacted organizations around the globe. His books have sold nearly three million copies worldwide.
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When Lencioni is not writing, he consults to CEOs and their executive teams, helping them to become more cohesive within the context of their business strategy. The widespread appeal of Lencioni’s leadership models have yielded a diverse base of clients, including a mix of Fortune 500 companies, professional sports organizations, the military, non-profits, universities and churches. In additi -
David Ogilvy
David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate).
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david ogilvy After Oxford, Ogilvy went to Paris, where he worked in the kitchen of the Hotel Majestic. He learned discipline, management - and when to move on: "If I stayed at the Majestic I would have faced years of slave wages, fiendish pressure, and perpetual exhaustion." He returned to England to sell cooking stoves, door-to-door.
Ogilvy's career with Aga Cookers was astonishing. He sold stoves to nuns, drunkards, and everyone in between. In 1935 he wrote a guide for Aga salesmen (Fortune magazine called it "probably the best sales manual ever written"). Amon -
Chip Heath
Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
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He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.
He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.
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James Webb Young
James Webb Young (1886-1973) was an American advertising executive who became First Chairman of The Advertising Council.
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He was inducted in the American Advertising Federation Hall of Fame.
Young received many honors and awards including the Advertising Man of the Year Award in 1946. -
Gino Wickman
An entrepreneur since the age of 21, Gino has always had an obsession for learning what makes businesses and entrepreneurs thrive.
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At 25, Gino took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company.
Gino then set out to help entrepreneurs and leaders get what they want from their businesses. -
Jonah Berger
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
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Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work. -
Russell Brunson
Russell Brunson is a digital marketing entrepreneur, author, coach, and speaker.
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He was born in 1980 in Provo, Utah, United States, where he grew up to develop an interest in business and other hobbies.
He long started developing his marketing skill when he was much younger as he would collect junk mails, used radio and television ads, seizing every business opportunity just to get as far as possible knowledge and understanding from the marketing world.
Outside marketing and business in general, Russell loved wrestling while growing up which soon turned a hobby for him.
In high school, for example, Russell was a state champion wrestler, becoming an all-American in his senior year, taking second place in the country at the high school nationals -
Ryan Holiday
Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube, and Google, and have been written about in AdAge, the New York Times, Gawker, and Fast Company. He is the author is *Trust Me, I'm Lying: Confessions of a Media Manipulator*, which is due out in July. He currently lives in New Orleans, with his rebellious puppy, Hanno.
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Irene Vallejo
Irene Vallejo Moreu (Zaragoza, 1979) estudió Filología Clásica y obtuvo el doctorado europeo por las universidades de Zaragoza y Florencia. En la actualidad lleva a cabo una intensa labor de divulgación del mundo clásico impartiendo conferencias y a través de su columna semanal en el diario Heraldo de Aragón. De su obra literaria destacan las novelas La luz sepultada (2011) y El silbido del arquero (2015), la antología periodística Alguien habló de nosotros (2017) y los libros infantiles El inventor de viajes (2014) y La leyenda de las mareas mansas (2015).
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Raoul Davis Jr.
Raoul Davis Jr. is a partner at Ascendant Group, which helps CEOs, retired athletes, and executive leaders dramatically increase their visibility in front of their target audience through CEO branding. He is considered one of the foremost experts on CEO and executive branding.
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Ajay Agrawal
Ajay Agrawal is a professor at the University of Toronto’s Rotman School of Management as the Geoffrey Taber Chair in Entrepreneurship and Innovation as well as the Professor of Strategic Management. Agrawal co-founded NEXT Canada, previously The Next 36 in 2010.
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Joe Hart
Joe Hart began his career as a practicing attorney. After taking a Dale Carnegie Course, Joe reassessed his career path and future, ultimately leaving the practice of law, going to work for a top real estate company, and then founding an innovative e-learning company called InfoAlly. After selling that business five years later, Joe became the president of Asset Health, a US-based health and wellness company—all before becoming the President and CEO of Dale Carnegie in 2015. In 2019, the CEO Forum Group named Joe as one of twelve transformative leaders, giving him the Transformative CEO Leadership Award in the category of the People. He is the host of a top global podcast, “Take Command: A Dale Carnegie Podcast”, and he speaks around the wo
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Martin Lindstrom
Martin Lindstrom (born 1970) is the author of the bestseller The Ministry of Common sense - How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit.
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Through unconventional thinking, Martin Lindstrom reveals how to get closer to our customers by eliminating bureaucratic red tape, bad excuses, and corporate BS, whether we’re in the office or behind our screens.
An eight-time New York Times best-selling author, Lindstrom’s books have sold 4.5 million copies and been translated Into 60 languages. His books include The Ministry of Common Sense, Buyology, and Small Data. TIME Magazine named Lindstrom "One of the World's Most Influential People," and Thinkers50 listed him one of the world’s top-20 business thinkers of 2021. -
Joe Pulizzi
I'm a traditionally published and indie author. My latest is
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Burn the Playbook: Are You Made for More? Build a Life on Your Terms - (2025, Tilt Publishing) - ORDER NOW.
Before that, I wrote Epic Content Marketing, second edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 - (2023, McGraw-Hill) - ORDER NOW with Brian Piper.
In 2021 I published the #1 Amazon marketing bestseller Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) - (2021, McGraw-Hill) - ORDER NOW
My other nonfiction books include:
- Killing Marketing (2017, McGraw-Hill)
- Content Inc. (2015, McGraw-Hill)
- Epic Content Marketing (2013, -
Dan Rust
Dan Rust is the founder of Frontline Learning, an international publisher of corporate training resources. His award-winning keynote speeches and workshops focus on employee engagement, productivity and career management.
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For more than 20 years Dan has been writing and speaking on a variety of career management topics. His blog at danrust.com focuses on ideas, skills and practical strategies to help you accelerate your career trajectory. -
Andrew Macarthy
Andrew Macarthy is a blogger and social media strategist. His #1 Web Marketing Bestseller, 500 Social Media Marketing Tips, has helped thousands of businesses with simple, practical advice to optimize their social media activity and make the most of the sector's marketing opportunities.
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Andrew enjoys Nintendo videogames, acoustic guitar, and Swansea City FC. Read more at andrewmacarthy.com -
Harry Beckwith
Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.
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Jenni Romaniuk
Jenni Romaniuk is a Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute at the University of South Australia Business School.
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James Surowiecki
A staff writer at The New Yorker since 2000, and writes The Financial Page. He came to The New Yorker from Slate, where he wrote the Moneybox column. He has also been a contributing editor at Fortune and a staff writer at Talk. Previously, he was the business columnist for New York. He has contributed to the Wall Street Journal, Wired, the Times Magazine, the Washington Post, and Lingua Franca, and has written on subjects ranging from Silicon Valley to college basketball. His book, “The Wisdom of Crowds: Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies, and Nations,” was published in 2004.
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He lives in Brooklyn, New York. -
Marty Neumeier
Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes ZAG, named one of the “top hundred business books of all time,” and THE DESIGNFUL COMPANY, a bestselling guide to nonstop innovation. An online presentation of his first book, THE BRAND GAP, has been viewed more than 22 million times since 2003. A sequel, THE BRAND FLIP, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, SCRAMBLE, is a “business thriller” about how to build a brand quickly with a new process called agile strategy. In 1996, Neumeier founded Critique magazine, the first journal about desi
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Alexandra Watkins
Founder of naming firm Eat My Words, Alexandra Watkins is a recognized expert on brand names with buzz. She is frequently quoted in the press and been featured in leading business publications including The Wall Street Journal, Inc., and Entrepreneur. Alexandra is a popular speaker at MBA programs and has been a guest presenter multiple times at the Stanford Graduate School of Business, San Francisco State, USF School of Management and their alumni association. She has also entertained audiences at the Proctor & Gamble alumni association, Uncollege, In-House Agency Forum, SF City Club, and many co-working spaces.
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Alexandra first got hooked on naming when Gap hired her to create cheeky names for their first line of body care products. Soon a -
Brittany Hennessy
Brittany Hennessy, the first-ever Director of Influencer Talent at Hearst Digital Media, casts celebrities and influencers for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper’s Bazaar, Esquire, and other titlesop fashion, beauty and lifestyle brands.
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In February 2017, she took her expertise in influencer marketing to the next level and co-founded CreatorsCollective, an influencer incubator and accelerator that connects and educates today’s digital creators.
In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created ChiChi212.com, which was nominated by Paper Magazine for “Best Nightlife Blog,” and she became an influencer for Bacardi, Popchips, Svedka, and the Gap. When she was flown to Germany as the -
Ajay Agrawal
Ajay Agrawal is a professor at the University of Toronto’s Rotman School of Management as the Geoffrey Taber Chair in Entrepreneurship and Innovation as well as the Professor of Strategic Management. Agrawal co-founded NEXT Canada, previously The Next 36 in 2010.
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Philip Kotler
Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
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Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major i -
Daymond John
A young entrepreneur, an industry pioneer, a highly regarded marketing expert, and a man who has surpassed new heights of commercial and financial success are just a few ways people have described Daymond John. Over the last 20 years, Daymond has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, business, and motivational speakers in the country.
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Daymond’s creative vision and strong knowledge of the marketplace helped him create one of the most iconic fashion brands in recent years. FUBU, standing for “For Us By Us”, represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, Daymond created the untapped urban apparel s -
Robert W. Bly
Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He is the author of 100 published book on topics ranging from science, sex, satire, and science fiction -- to small business, writing, advertising, and online marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”
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Stephen D. Krashen
Stephen Krashen is professor emeritus at the University of Southern California, who moved from the linguistics department to the faculty of the School of Education in 1994. He is a linguist, educational researcher, and activist.
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Dr. Krashen has published more than 350 papers and books, contributing to the fields of second-language acquisition, bilingual education, and reading. He is credited with introducing various influential concepts and terms in the study of second-language acquisition, including the acquisition-learning hypothesis, the input hypothesis, the monitor hypothesis, the affective filter, and the natural order hypothesis. Most recently, Krashen promotes the use of free voluntary reading during second-language acquisition, whic -
Brad Schoenfeld
Brad Schoenfeld, PhD, CSCS, CSPS, FNSCA, is a professor of exercise science at Lehman College in the Bronx, New York, where he serves as the graduate director of the Human Performance and Fitness program. Dr. Schoenfeld has published more than 300 peer-reviewed scientific papers on various exercise- and sports nutrition-related topics, and authored the seminal textbook, "Science and Development of Muscle Hypertrophy" and the consumer-oriented training manual, "MAX Muscle Plan." His research has been cited in over 20,000 peer-reviewed papers and he is currently ranked as the world’s top researcher on the topic of resistance training by ExpertScape, an independent site that grades researchers based on their scholarly activity. He was the reci
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Brad Feld
Brad Feld has been an early-stage entrepreneur and investor since 1987. He co-founded two venture capital firms, Foundry Group and Mobius Venture Capital, as well as multiple companies, including Techstars. Brad is a writer and speaker on venture capital investing and entrepreneurship and has written several popular books, including Venture Deals and Startup Communities. He runs the Anchor Point Foundation with his wife, Amy Batchelor.
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Joseph Sugarman
Joseph Sugarman is a legendary copywriter who started a mail-order business, JS&A Group, through the power of his pen. He's also the author of The Adweek Copywriting Handbook.
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W. Chan Kim
W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.
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Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia -
Anthony Robbins
For more than 30 years Tony Robbins' passion has been helping people BREAK THROUGH and take their lives to another level -- no matter how successful they already are -- in the areas that matter most: their business, personal finance, intimate relationships, families, careers and health.
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Tony Robbins has helped more than 50 million people from more than 100 countries transform their lives and their businesses through his books, audio programs, health products, live events and personal coaching. He's been fortunate enough to work with everyone from presidents of countries to some of the true legends of entertainment, sports and the business world. But his work is not limited to Fortune 500 CEOs and athletes. He has a special passion for small- -
David Ogilvy
David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate).
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david ogilvy After Oxford, Ogilvy went to Paris, where he worked in the kitchen of the Hotel Majestic. He learned discipline, management - and when to move on: "If I stayed at the Majestic I would have faced years of slave wages, fiendish pressure, and perpetual exhaustion." He returned to England to sell cooking stoves, door-to-door.
Ogilvy's career with Aga Cookers was astonishing. He sold stoves to nuns, drunkards, and everyone in between. In 1935 he wrote a guide for Aga salesmen (Fortune magazine called it "probably the best sales manual ever written"). Amon -
Daniel S. Peña
Daniel Steven Peña Sr. (born August 10, 1945) is an American businessman.
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Peña is Mexican American and was raised in East Los Angeles, California. His family moved to Encino when he was 10 years old. In 1971, he graduated from San Fernando Valley State College School of Business Administration and Economics[5] with a Bachelor of Science degree in Business Administration.
Peña's mother was from Mexico and is from both Austrian and Spanish descent. His father, who was from New Mexico, was one of the first Mexican American detectives in the Los Angeles Police Department and later worked in a secret CIA unit where he oversaw an investigation into the death of Robert F. Kennedy.
Peña began his career as a financial analyst on Wall Street. He went -
David Jenyns
David Jenyns is an experienced entrepreneur who sold the Melbourne Cricket Ground in his early twenties and founded Melbourne SEO Services. He systemized himself out of that business in 2016 and founded SYSTEMology to help business owners implement systems to scale their business.
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Today, he supports a growing community of certified SYSTEMologists, delivers workshops, keynote addresses, hosts a podcast, and is on a mission to free business owners worldwide from daily operations. -
Louis V. Gerstner Jr.
Louis V. Gerstner Jr. was chairman of the board and chief executive officer of IBM from April 1993 until 2002 when he retired as CEO in March and chairman in December. He is largely credited with turning around IBM's fortunes.
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He was formerly CEO of RJR Nabisco, and also held senior positions at American Express and McKinsey & Company. He is a graduate of Chaminade High School, Dartmouth College and holds an MBA from the Harvard Business School.
In January 2003, he assumed the position of chairman of The Carlyle Group, a global private equity firm located in Washington, DC. He retired from that position in October 2008 and remains a senior advisor to The Carlyle Group. -
Denise Lee Yohn
Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony, Frito-Lay, and Burger King, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands.
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Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate -
Jonathan Haber
Jonathan Haber is an educational researcher, writer and recovering entrepreneur working in the field of technology-enabled learning and teacher education. His Degree of Freedom One Year BA project, which involved trying to learn the equivalent of a BA in just twelve months using only Massive Open Online Courses (MOOCs) and other forms of free learning, has been featured in The New York Times, The Boston Globe, The Chronicle of Higher Education, The Wall Street Journal and other major media sources. His writing on education-related topics has also appeared in Slate, EdSurge and other publications.
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Natasha Dow Schüll
Natasha Dow Schüll's graduated Summa Cum Laude from UC Berkeley’s Department of Anthropology in 1993 and returned to receive her Ph.D. in 2003. She held postdoctoral positions as a Robert Wood Johnson Health and Society Scholar at Columbia University’s Institute for Social and Economic Research and Policy and as a fellow at NYU’s International Center for Advanced Studies. She joined MIT's Program in Science, Technology, and Society in 2007 and was awarded tenure in early 2015, before moving to NYU.
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Schüll’s research has been supported by the National Science Foundation, the Alfred P. Sloan Foundation, the Woodrow Wilson Foundation, and the Robert Wood Johnson Foundation, among other sources. Schüll’s research and op-eds have been featured in -
Jay Abraham
Jay Abraham has helped grow more than four hundred companies, including IBM, Microsoft, Citibank, and Charles Schwab. He lives with his wife and children in Palos Verdes, California.
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Steve Blank
Put to a vote, I might have been chosen “least likely to succeed” in my New York City high school class. My path has taken me from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location(s), and I was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.
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After 21 years in 8 high technology companies, I retired in 1999. I started my last company, E.piphany, in my living room in 1996. My other startups include two semiconductor companies, Zilog and MIPS Computers, a workstation company Convergent Technologies, a consulting stint for a graphics hardware/software spinout Pixar, a supercomputer firm, Ardent, a computer peripheral supplier, SuperMac, a military intelligence -
Laura Ries
Laura Ries is a marketing strategist, author, and president of Ries & Ries, the consultancy firm she co-founded with her father, Al Ries. She is known for her work in branding and has appeared frequently as a media commentator.
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Oren Klaff
As Director of Capital Markets for investment bank Intersection Capital, www.intersectioncapital.com, Oren Klaff is responsible for managing the firm’s capital raising platform which includes both direct capital raising and deal syndication. Oren oversees business development and product development and is responsible for the firm’s flagship product, Velocity. He also sits on the investment committee at Geyser Holdings where he has been a principal since 2006. During its growth he was responsible for, marketing, product development, and business development. In the previous five years in the securities markets, Oren has supervised and assisted in the placement of over $400 million of investor capital. Previously, Oren was a venture analyst
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Dave Trott
Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.
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James Webb Young
James Webb Young (1886-1973) was an American advertising executive who became First Chairman of The Advertising Council.
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He was inducted in the American Advertising Federation Hall of Fame.
Young received many honors and awards including the Advertising Man of the Year Award in 1946. -
Ash Maurya
"Life's too short to build something nobody wants."
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I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.
Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.
That is my mission and reason for being. -
Benjamin Hardy
Librarian Note: There is more than one author by this name in the Goodreads database.
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Dr. Benjamin P. Hardy: Benjamin P. Hardy -
Eddie Shleyner
EDDIE SHLEYNER is a freelance copywriter, content marketer, and the founder of VeryGoodCopy.com, where he publishes essays on copywriting, storytelling, and creativity read by millions of people each year.
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He lives in Chicago with his family. -
Pavithra K. Mehta
Pavithra K. Mehta is a writer-filmmaker, in a family of 21 (and still counting) eye surgeons. This might explain her fondness for stories that help people see. Her award-winning documentary Infinite Vision followed the life and work of Dr. V, who is her granduncle. He once created a nine-item To-Do List for her that she has yet to complete. (Item #4 reads: Quality Care For All) Pavithra is drawn to the space where service and story-telling meet. She started Aravind's story archive in 2002, while freelancing on film and writing projects for nonprofits in India. Later she headed the volunteer program at Benetech, an innovative nonprofit in Silicon Valley, which runs the world's largest digital library of accessible books for people who are bl
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Matt Johnson
Matt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes our brains (BenBella, 2020), and Branding That Means Business (The Economist, Fall 2022).
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As a contributor to major news outlets including Psychology Today, Forbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. Matt is also passionate ab -
Mark Shaw
For Mark A. Shaw, growing up in the concrete, urban environment of Baltimore, Maryland only cultivated a stronger appreciation for that which he had little of –wilderness and countryside. It also fostered in him a vibrant imagination and captivating creativity, and he began crafting stories in his mind at an early age. Mark draws his inspiration from a lifetime of adventures – from his childhood play with a whimsical stick and blanket, which became his magical instruments for commanding the wind, to his current life in Vancouver B.C., where he strolls through nearby woods and forests much like those portrayed in his first novel, The Keeper of the Wind. Mark is a U.S. Navy veteran.
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Jack Foster
Jack Foster spent 35 years working in the creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He won dozens of advertising awards, including being named "Creative Person of the Year" by the Los Angeles Creative Club.
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