Martin Lindstrom

Martin Lindstrom (born 1970) is the author of the bestseller The Ministry of Common sense - How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit.

Through unconventional thinking, Martin Lindstrom reveals how to get closer to our customers by eliminating bureaucratic red tape, bad excuses, and corporate BS, whether we’re in the office or behind our screens.
An eight-time New York Times best-selling author, Lindstrom’s books have sold 4.5 million copies and been translated Into 60 languages. His books include The Ministry of Common Sense, Buyology, and Small Data. TIME Magazine named Lindstrom "One of the World's Most Influential People," and Thinkers50 listed him one of the world’s top-20 business thinkers of 2021.

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Lisa Bodell

Lisa Bodell is the founder and CEO of futurethink, an internationally recognized innovation research and training firm. Lisa founded her company on the principle that with the right knowledge and tools, everyone has the power to innovate. As a leading innovator and cognitive learning expert, she has devised training programs for hundreds of innovators at leading companies such as 3M, GE, and Johnson & Johnson. A respected thought leader on innovation topics, Bodell has appeared on FOX News, and in publications such as Crain’s, Business Week, The New York Times, WIRED, Investor’s Business Daily, Successful Meetings, Harvard Business Review, and The Futurist. She serves as an advisor on the boards of the Institute of Direct Marketing in Londo
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Michel Alcoforado

Antropólogo
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Sean Ellis

Sean Ellis is CEO and cofounder of GrowthHackers.com, the number one online community built for growth hackers, with 1.8 million global users and over 350,000 new monthly visitors. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hackers Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.
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Thomas Erikson

Thomas Erikson is a behaviourist and the bestselling author of the Surrounded by- series about human behaviours.

The series, has been translated to close to 60 languages and has sold over 8 million copies.

His mission is to make people’s lives easier by making them more aware of themselves and help people to a better understanding of what it takes to achieve the best possible communication.

He is a highly sought-after public speaker with 120 keynotes yearly on topics such as human behaviours, self-awareness, , narcissism, and leadership.

He lives by the simple but useful quote:
You can’t change somebody else, but you can change yourself.

Thomas was writing for twenty years before finally getting published. Being an author was his dream in life,
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Donato Carrisi

See also:
Serbian: Donato Karizi
Russian: Донато Карризи

Donato Carrisi was born in 1973 and studied law and criminology. Since 1999 he has been working as a TV screenwriter. The Whisperer, Carrisi’s first novel, won him five international literary prizes, has been sold in nearly twenty territories and has been translated into languages as varied as French, Danish, Hebrew and Vietnamese. Carrisi lives in Rome.
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Elle Kennedy

A New York Times, USA Today and Wall Street Journal bestselling author, Elle Kennedy grew up in the suburbs of Toronto, Ontario, and holds a B.A. in English from York University. From an early age, she knew she wanted to be a writer, and actively began pursuing that dream when she was a teenager.

Elle currently writes for various publishers. She loves strong heroines and sexy alpha heroes, and just enough heat and danger to keep things interesting!
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Mary Wollstonecraft

Mary Wollstonecraft was an eighteenth century British writer, philosopher, and feminist. Among the general public and specifically among feminists, Wollstonecraft's life has received much more attention than her writing because of her unconventional, and often tumultuous, personal relationships. After two ill-fated affairs, with Henry Fuseli and Gilbert Imlay, Wollstonecraft married the philosopher William Godwin, one of the forefathers of the anarchist movement; they had one daughter, Mary Shelley, the author of Frankenstein. Wollstonecraft died at the age of thirty-eight due to complications from childbirth, leaving behind several unfinished manuscripts.

During her brief career, she wrote novels, treatises, a travel narrative, a history of
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Richard P. Rumelt

Rumelt’s research has centered on corporate diversification strategy and the sources of sustainable advantage to individual business strategies. His current research interests center on the dynamics of industry transitions with a focus on the patterns and forces shaping the evolution of complex industries.

Rumelt received his doctorate from the Harvard Business School in 1972. He joined the UCLA faculty in 1976. He was President of the Strategic Management Society in 1995-98. He received the Irwin Prize for his book Strategy, Structure, and Economic Performance. In 1997, he was appointed Telecom Italia Strategy Fellow, a position he held until April 2000. He has won teaching awards at UCLA and received a “best paper prize” in 1997 from the S
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Dan Ariely

From Wikipedia:

Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University. He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group. He was formerly the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management.

Dan Ariely grew up in Israel after birth in New York. In his senior year of high school, Ariely was active in Hanoar Haoved Vehalomed, an Israeli youth movement. While he was preparing a ktovet esh (fire inscription) for a traditional nighttime ceremony, the flammable materials he was mixing exploded, causing third-degree burns to over 70 percent of his body.[

Ariely recovered and went on to graduate from Tel Aviv University and receiv
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Marshall B. Rosenberg

Marshall Rosenberg was an American psychologist and the creator of Nonviolent Communication, a communication process that helps people to exchange the information necessary to resolve conflicts and differences peacefully. He was the founder and Director of Educational Services for the Center for Nonviolent Communication, an international non-profit organization.

In 1961, Rosenberg received his Ph.D. in clinical psychology from the University of Wisconsin–Madison and in 1966 was awarded Diplomate status in clinical psychology from the American Board of Examiners in Professional Psychology. He lived in Albuquerque, New Mexico, where the Center for Nonviolent Communication's office is located.
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Philip Kotler

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major i
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Paco Underhill

Underhill has spent more than 25 years conducting research on the different aspects of shopping behavior, earning his status as a leading expert and pioneer in the field. Paco helps companies understand what motivates the behaviors of today’s consumer. His research shows how today’s retail world is ruled by factors such as gender, “trial and touch” and human anatomy. He is an insightful and captivating speaker, who frequently presents to trade associations and professional groups about the methodology and findings of his research.

Underhill and Envirosell have been profiled by major publications, such as, The New Yorker, Fortune, Fast Company, Business Week and Smithsonian Magazine, and have been featured on ABC’s 20/20, and CBS’s 48 Hours.
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Machado de Assis

Joaquim Maria Machado de Assis, often known as Machado de Assis, Machado, or Bruxo do Cosme Velho, (June 21, 1839, Rio de Janeiro—September 29, 1908, Rio de Janeiro) was a Brazilian novelist, poet, playwright and short story writer. He is widely regarded as the most important writer of Brazilian literature. However, he did not gain widespread popularity outside Brazil in his own lifetime.
Machado's works had a great influence on Brazilian literary schools of the late 19th century and 20th century. José Saramago, Carlos Fuentes, Susan Sontag and Harold Bloom are among his admirers and Bloom calls him "the supreme black literary artist to date."

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Erich Fromm

Erich Fromm, Ph.D. (Sociology, University of Heidelberg, 1922) was a German-American social psychologist, psychoanalyst, sociologist, humanistic philosopher, and democratic socialist. He was a German Jew who fled the Nazi regime and settled in the United States. He was one of the founders of The William Alanson White Institute of Psychiatry, Psychoanalysis and Psychology in New York City and was associated with the Frankfurt School of critical theory.

Fromm explored the interaction between psychology and society, and held various professorships in psychology in the U.S. and Mexico in the mid-20th century.

Fromm's theory is a rather unique blend of Freud and Marx. Freud, of course, emphasized the unconscious, biological drives, repression, and
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Donald Miller

Librarian Note: There is more than one author in the Goodreads database with this name.

Don Miller is an American author, speaker, and entrepreneur best known for his New York Times bestseller Blue Like Jazz. He is the CEO of StoryBrand, a company that helps businesses clarify their messaging. Miller’s writing often explores faith, identity, and personal growth. His other books include Searching for God Knows What, Through Painted Deserts, and A Million Miles in a Thousand Years. He founded The Mentoring Project to support fatherless youth and has advised both nonprofit and government initiatives. His later work, including Scary Close and Building a StoryBrand, reflects a shift toward personal development and business communication. He live
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John Irving

JOHN IRVING was born in Exeter, New Hampshire, in 1942. His first novel, Setting Free the Bears, was published in 1968, when he was twenty-six. He competed as a wrestler for twenty years, and coached wrestling until he was forty-seven.
Mr. Irving has been nominated for a National Book Award three times—winning once, in 1980, for his novel The World According to Garp. He received an O. Henry Award in 1981 for his short story “Interior Space.” In 2000, Mr. Irving won the Oscar for Best Adapted Screenplay for The Cider House Rules. In 2013, he won a Lambda Literary Award for his novel In One Person.
An international writer—his novels have been translated into more than thirty-five languages—John Irving lives in Toronto. His all-time best-selli
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Seth Godin

Seth W. Godin, also known as "F. X. Nine", is an American author and a former dot com business executive.
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Al Ries

Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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Daniel Goleman

Author of Emotional Intelligence and psychologist Daniel Goleman has transformed the way the world educates children, relates to family and friends, and conducts business. The Wall Street Journal ranked him one of the 10 most influential business thinkers.

Goleman’s Emotional Intelligence was on The New York Times best sellers list for a year-and-a-half. Named one of the 25 "Most Influential Business Management Books" by TIME, it has been translated into 40 languages. The Harvard Business Review called emotional intelligence (EI) “a revolutionary, paradigm-shattering idea.”

Goleman’s new book, Focus: The Hidden Driver of Excellence, argues that attention — a fundamental mental ability for success — has come under siege. Leadership that get
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Michael Blanding

Michael Blanding is a Boston-based investigative journalist, whose work has appeared in The New York Times, WIRED, Slate, The Boston Globe Magazine, Boston magazine, and other publications. His newest book, North by Shakespeare: A Rogue Scholar's Search for the Truth Behind the Bard's Work is due out from Hachette Books in March 2021. It tells the true story of a computer-assisted hunt to solve the mystery behind the source of Shakespeare's plays--leading to the enigmatic Elizabethan courtier Thomas North.

Blanding is also of The Map Thief: The Gripping Story of an Esteemed Rare-Map Dealer Who Made Millions Stealing Priceless Maps (2014), which was a New York Times bestseller and an NPR Book of the Year; and The Coke Machine: The Dirty Truth
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Bertrand Russell

Bertrand Arthur William Russell, 3rd Earl Russell, OM, FRS, was a Welsh philosopher, historian, logician, mathematician, advocate for social reform, pacifist, and prominent rationalist. Although he was usually regarded as English, as he spent the majority of his life in England, he was born in Wales, where he also died.

He was awarded the Nobel Prize in Literature in 1950 "in recognition of his varied and significant writings in which he champions humanitarian ideals and freedom of thought."

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Ann Handley

Ann Handley is the author of Everybody Writes (2nd edition, 2023), co-author of Content Rules (Wiley 2011), a speaker, and the world's first Chief Content Officer. More at AnnHandley.com.
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Paco Underhill

Underhill has spent more than 25 years conducting research on the different aspects of shopping behavior, earning his status as a leading expert and pioneer in the field. Paco helps companies understand what motivates the behaviors of today’s consumer. His research shows how today’s retail world is ruled by factors such as gender, “trial and touch” and human anatomy. He is an insightful and captivating speaker, who frequently presents to trade associations and professional groups about the methodology and findings of his research.

Underhill and Envirosell have been profiled by major publications, such as, The New Yorker, Fortune, Fast Company, Business Week and Smithsonian Magazine, and have been featured on ABC’s 20/20, and CBS’s 48 Hours.
Buy books on Amazon
David Eagleman

David Eagleman is an internationally bestselling author, a TED speaker, and a Guggenheim Fellow. He teaches neuroscience at Stanford University and is CEO of a neurotech startup, Neosensory. At night he writes. His books have been translated into 33 languages.
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A.K. Pradeep

Dr. Pradeep founded NeuroFocus in 2005. Now the company ranks as the world leader in the fast-growing neuromarketing research field, with numerous patents for its advanced technologies and a blue-chip client list representing Fortune 100 companies in dozens of categories.

The Advertising Research Foundation honored him with the 2009 Great Minds Award Grand Prize, which recognizes an individual who brings excellence to advertising research in the category of research innovation. He was also named 2010 Person of the Year by the USA India Business Summit for his impressive innovations and achievements in the field of neuromarketing.

His new book The Buying Brain: Secrets to Selling to the Subconscious Mind was published in 2010.

Dr. Pradeep holds
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Juliet B. Schor

Juliet Schor’s research over the last ten years has focussed on issues pertaining to trends in work and leisure, consumerism, the relationship between work and family, women's issues and economic justice. Schor's latest book is Born to Buy: The Commercialized Child and the New Consumer Culture (Scribner 2004). She is also author of The Overworked American: The Unexpected Decline of Leisure and The Overspent American: Upscaling, Downshifting and the New Consumer. She has co-edited, The Golden Age of Capitalism: Reinterpreting the Postwar Experience, The Consumer Society Reader, and Sustainable Planet: Solutions for the 21st Century. Earlier in her career, her research focussed on issues of wages, productivity, and profitability. She also did
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Matt Johnson

Matt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes our brains (BenBella, 2020), and Branding That Means Business (The Economist, Fall 2022).

As a contributor to major news outlets including Psychology Today, Forbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. Matt is also passionate ab
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Fran Hawthorne

Fran Hawthorne got sidetracked for three decades writing award-winning nonfiction, including eight books, mainly about consumer activism and business social responsibility. But she's been actually been writing novels since she was in elementary school.

Her newest--HER DAUGHTER--will be published in January 2026 by Black Rose Writing. Fran has also published two other novels, including I MEANT TO TELL YOU (Stephen F. Austin State University Press, November 2022), a finalist for the SARTON AWARD, the ERIC HOFFER BOOK AWARD, the NATIONAL INDIE EXCELLENCE AWARDS (in both contemporary novel and women's fiction), and other honors.
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