Paco Underhill

Underhill has spent more than 25 years conducting research on the different aspects of shopping behavior, earning his status as a leading expert and pioneer in the field. Paco helps companies understand what motivates the behaviors of today’s consumer. His research shows how today’s retail world is ruled by factors such as gender, “trial and touch” and human anatomy. He is an insightful and captivating speaker, who frequently presents to trade associations and professional groups about the methodology and findings of his research.

Underhill and Envirosell have been profiled by major publications, such as, The New Yorker, Fortune, Fast Company, Business Week and Smithsonian Magazine, and have been featured on ABC’s 20/20, and CBS’s 48 Hours.

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Lauren Weisberger

Lauren Weisberger is an American writer and author of the 2003 bestseller The Devil Wears Prada, a roman à clef of her experience as an assistant to Vogue editor-in-chief Anna Wintour. Weisberger worked as a writer and editor for Vogue and Departures magazines prior to authoring The Devil Wears Prada, which was adapted into a film of the same name in 2006. She has since published seven other novels.
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Art Spiegelman

Art Spiegelman (born Itzhak Avraham ben Zeev) is New-York-based comics artist, editor, and advocate for the medium of comics, best known for his Pulitzer Prize-winning comic memoir, Maus.
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Jim Butcher

Jim Butcher is the author of the Dresden Files, the Codex Alera, and a new steampunk series, the Cinder Spires. His resume includes a laundry list of skills which were useful a couple of centuries ago, and he plays guitar quite badly. An avid gamer, he plays tabletop games in varying systems, a variety of video games on PC and console, and LARPs whenever he can make time for it. Jim currently resides mostly inside his own head, but his head can generally be found in his home town of Independence, Missouri.

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David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate).
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Larry Brown

Librarian Note: There is more than one author in the GoodReads database with this name. See this thread for more information.

Larry Brown was an American writer who was born and lived in Oxford, Mississippi. Brown wrote fiction and nonfiction. He graduated from high school in Oxford but did not go to college. Many years later, he took a creative writing class from the Mississippi novelist Ellen Douglas. Brown served in the United States Marine Corps from 1970 to 1972. On his return to Oxford, he worked at a small stove company before joining the city fire department. An avid reader, Brown began writing in his spare time while he worked as a firefighter in Oxford in 1980.

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Howard Schultz

Schultz is an author and businessman. He was born on July 19th of 1953. He is mostly known for owning Starbucks; he is also the CEO and chairman of that company.
He graduated Northern Michigan University with a bachelor's degree in Communication.
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Alton Brown

Alton Brown is an American food personality, cinematographer, author, and actor. He is the creator and host of the Food Network television show Good Eats, the miniseries Feasting on Asphalt and the main commentator on Iron Chef America.
Brown received a degree in drama from the University of Georgia. He first worked in cinematography and film production, and was the director of photography on the music video for R.E.M.'s "The One I Love". He also worked as a steadicam operator on the Spike Lee film School Daze.

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Martin Lindstrom

Martin Lindstrom (born 1970) is the author of the bestseller The Ministry of Common sense - How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit.

Through unconventional thinking, Martin Lindstrom reveals how to get closer to our customers by eliminating bureaucratic red tape, bad excuses, and corporate BS, whether we’re in the office or behind our screens.
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Tommy Wieringa

Tommy Wieringa (born 20 May 1967 in Goor, Overijssel) is a Dutch writer. He received the Ferdinand Bordewijk Prijs in 2006 for his novel Joe Speedboat.
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Eliot Stein

Eliot Stein is a journalist and editor at BBC Travel. His forthcoming book for St. Martin's Press, Custodians of Wonder, is inspired by a column he created for the BBC called Custom Made in which he profiles remarkable people upholding ancient traditions around the world. His work has appeared in The New York Times, Wired, The Guardian, The Washington Post, National Geographic, The Independent, and elsewhere. He currently lives in Brooklyn with his wife and young son.

Follow the author on Instagram at: @Eliot.Stein
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Trish Doller

Hi, I'm Trish! I don't really visit goodreads too often, but you can find me on both Instagram and Twitter as @trishdoller. Instagram is my favorite, so look there first. I don't bite, so come say hello!

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Josh Kaufman

Josh Kaufman is an independent business teacher, education activist, and author of The Personal MBA: Master the Art of Business.

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James Rebanks

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Howard Marks

Librarian Note: There is more than one author in the Goodreads database with this name. If adding books to this author, please use Howard^^Marks.

Howard Stanley Marks is an American investor and writer. He holds a B.S.Ec. degree cum laude from the Wharton School of the University of Pennsylvania with a major in finance and an M.B.A. in accounting and marketing from the Booth School of Business of the University of Chicago, where he received the George Hay Brown Prize. He is a CFA® charterholder and a Chartered Investment Counselor.

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Raoul Davis Jr.

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Ajay Agrawal

Ajay Agrawal is a professor at the University of Toronto’s Rotman School of Management as the Geoffrey Taber Chair in Entrepreneurship and Innovation as well as the Professor of Strategic Management. Agrawal co-founded NEXT Canada, previously The Next 36 in 2010.
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Erika Engelhaupt

I'm a freelance science writer and former online science editor at National Geographic. My writing has appeared in magazines and newspapers including National Geographic, NPR, Scientific American, Popular Mechanics, Science News, the Philadelphia Inquirer, Boulder Daily Camera, and more.

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She is a proud Swiftie and lives in Ann Arbor with her partner and their miniature goldendoodle Stevie Nicks.
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