David Ogilvy
David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford (although he didn't graduate).
david ogilvy After Oxford, Ogilvy went to Paris, where he worked in the kitchen of the Hotel Majestic. He learned discipline, management - and when to move on: "If I stayed at the Majestic I would have faced years of slave wages, fiendish pressure, and perpetual exhaustion." He returned to England to sell cooking stoves, door-to-door.
Ogilvy's career with Aga Cookers was astonishing. He sold stoves to nuns, drunkards, and everyone in between. In 1935 he wrote a guide for Aga salesmen (Fortune magazine called it "probably the best sales manual ever written"). Amon
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Mark Tungate
Mark Tungate is a British writer based in Paris, France. He is the author of Media Monoliths: How Media Brands Thrive and Survive (2004), Fashion Brands: Branding Style From Armani to Zara (2005, Second Edition 2008), Adland: A Global History of Advertising (2007) (listed among the best business books of 2007 by Library Journal) and Branded Male: Marketing to Men (2008), all published by Kogan Page. Tungate also collaborated with Renzo Rosso, the founder of clothing company Diesel S.p.A., on the book Fifty (Gestalten Verlag, 2006), about Rosso's life and the Diesel brand. The graphic design was by Barcelona-based creative collective Vasava.
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Byron Sharp
Byron Sharp is Professor of Marketing Science, and Director of the Ehrenberg-Bass Institute at the University of South Australia.
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His research is supported corporations around the world including Coca-Cola, Mars, Kraft, Nielsen, British Airways, CBS, ESPN, Kellogg's and many others.
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Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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Ryan Holiday
Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube, and Google, and have been written about in AdAge, the New York Times, Gawker, and Fast Company. He is the author is *Trust Me, I'm Lying: Confessions of a Media Manipulator*, which is due out in July. He currently lives in New Orleans, with his rebellious puppy, Hanno.
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Dan S. Kennedy
Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.
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As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and G -
Byron Sharp
Byron Sharp is Professor of Marketing Science, and Director of the Ehrenberg-Bass Institute at the University of South Australia.
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His research is supported corporations around the world including Coca-Cola, Mars, Kraft, Nielsen, British Airways, CBS, ESPN, Kellogg's and many others.
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Jenni Romaniuk
Jenni Romaniuk is a Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute at the University of South Australia Business School.
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Michael Franzese
Michael Franzese (born May 27, 1951) is an American former New York mobster and caporegime of the Colombo crime family, and son of former underboss John Franzese. Franzese was enrolled in a pre-med program at Hofstra University, but dropped out to make money for his family after his father was sentenced to 50 years in prison for bank robbery in 1967. He eventually helped implement a scheme to defraud the federal government out of gasoline taxes in the early 1980s.
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By the age of 35, in 1986, Fortune Magazine listed Franzese as number 18 on its list of the "Fifty Most Wealthy and Powerful Mafia Bosses". Franzese had claimed that at the height of his career, he was making up to $8 million per week. In 1986, he was sentenced to 10 years in priso -
Marty Neumeier
Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes ZAG, named one of the “top hundred business books of all time,” and THE DESIGNFUL COMPANY, a bestselling guide to nonstop innovation. An online presentation of his first book, THE BRAND GAP, has been viewed more than 22 million times since 2003. A sequel, THE BRAND FLIP, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, SCRAMBLE, is a “business thriller” about how to build a brand quickly with a new process called agile strategy. In 1996, Neumeier founded Critique magazine, the first journal about desi
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M.J. DeMarco
MJ DeMarco is a semi-retired entrepreneur, investor, advisor, and international best-selling author who’s books have been translated in over 15 languages worldwide. He is the current founder of Viperion Publishing Corp., a media company focused on online and print content distribution. He also is admin/founder for The Fastlane Forum, the web’s leading destination forum for start-up, finance, and entrepreneurial business discussions.
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Prior to embarking into the world of writing and authorship, he was the former start-up Founder/CEO of Limos.com (1997-2007), a global ground transportation aggregator and marketplace that he successfully built and grew into a profitable multi-million dollar company, all with no money, no formal training, and wit -
Rudolf Flesch
From Wikipedia,
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Rudolf Flesch (8 May 1911 – 5 October 1986) was an author, readability expert, and writing consultant who was an early and vigorous proponent of plain English in the United States. He created the Flesch Reading Ease test and was co-creator of the Flesch-Kincaid Readability Test. He was raised in Austria and finished university there, studying law. He then moved to the United States and entered a graduate program at Columbia University, where he earned a Ph.D in English.
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Eric Jorgenson
Eric Jorgenson is an entrepreneur, writer, and investor. He is on the founding team of Zaarly, and has been publishing online since 2014. His blog has educated and entertained over a million readers.
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Eric is on a quest to create (and eat) the perfect sandwich. He tweets at @ericjorgenson and publishes new pieces and projects on ejorgenson.com/blog -
Peter F. Drucker
Peter Ferdinand Drucker was a writer, management consultant and university professor. His writing focused on management-related literature. Peter Drucker made famous the term knowledge worker and is thought to have unknowingly ushered in the knowledge economy, which effectively challenges Karl Marx's world-view of the political economy. George Orwell credits Peter Drucker as one of the only writers to predict the German-Soviet Pact of 1939.
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The son of a high level civil servant in the Habsburg empire, Drucker was born in the chocolate capital of Austria, in a small village named Kaasgraben (now a suburb of Vienna, part of the 19th district, Döbling). Following the defeat of Austria-Hungary in World War I, there were few opportunities for emp -
Robert W. Bly
Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He is the author of 100 published book on topics ranging from science, sex, satire, and science fiction -- to small business, writing, advertising, and online marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”
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Dan S. Kennedy
Dan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.
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As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and G -
Joseph Sugarman
Joseph Sugarman is a legendary copywriter who started a mail-order business, JS&A Group, through the power of his pen. He's also the author of The Adweek Copywriting Handbook.
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Eugene M. Schwartz
An advertising copywriter whose specialty was direct-mail campaigns, Mr. Schwartz was the author of 10 books, including “Breakthrough Advertising” and “The Brilliance Breakthrough.” He wrote some of the most celebrated lines in direct-mail advertising, such as “Give Me 15 Minutes and I’ll Give You a Super-Power Memory,” which launched the first book of the memory expert Harry Lorraine.
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He was born on March 18, 1927, in Butte, Mont., and studied at the University of Washington. He moved to New York City in 1949, joining the advertising firm of Huber Hoge & Sons as a messenger boy and working his way up to copy chief. In 1954 he went into business on his own. -
Austin Kleon
I’m a writer who draws. I make art with words and books with pictures. Author of Steal Like An Artist and other bestsellers. Visit my website: http://austinkleon.com/
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Russell Brunson
Russell Brunson is a digital marketing entrepreneur, author, coach, and speaker.
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He was born in 1980 in Provo, Utah, United States, where he grew up to develop an interest in business and other hobbies.
He long started developing his marketing skill when he was much younger as he would collect junk mails, used radio and television ads, seizing every business opportunity just to get as far as possible knowledge and understanding from the marketing world.
Outside marketing and business in general, Russell loved wrestling while growing up which soon turned a hobby for him.
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Jonah Berger
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
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Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work. -
Marty Neumeier
Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes ZAG, named one of the “top hundred business books of all time,” and THE DESIGNFUL COMPANY, a bestselling guide to nonstop innovation. An online presentation of his first book, THE BRAND GAP, has been viewed more than 22 million times since 2003. A sequel, THE BRAND FLIP, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, SCRAMBLE, is a “business thriller” about how to build a brand quickly with a new process called agile strategy. In 1996, Neumeier founded Critique magazine, the first journal about desi
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Joseph Sugarman
Joseph Sugarman is a legendary copywriter who started a mail-order business, JS&A Group, through the power of his pen. He's also the author of The Adweek Copywriting Handbook.
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Chip Heath
Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
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He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.
He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.
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Rich Cohen
RICH COHEN is the author of Sweet and Low (FSG, 2006), Tough Jews, The Avengers, The Record Men, and the memoir Lake Effect. His work has appeared in many major publications, and he is a contributing editor at Rolling Stone. He lives with his family in Connecticut.
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For more information, please see http://en.wikipedia.org/wiki/Rich_Coh... -
Seth Godin
Seth W. Godin, also known as "F. X. Nine", is an American author and a former dot com business executive.
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Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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Rory Sutherland
Rory Sutherland is the vice-chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is the author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense, writes The Spectator’s Wiki Man column, presents several series for Radio 4, serves on the advisory board of the Evolution Institute and is former president of the Institute of Practitioners in Advertising. His TED talks have been viewed more than 7 million times.
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Dan Nelken
Dan Nelken is a freelance copywriter and creative director in Vancouver, Canada. His work has appeared in award shows nationally, internationally, and on his mother's fridge.
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Ann Handley
Ann Handley is the author of Everybody Writes (2nd edition, 2023), co-author of Content Rules (Wiley 2011), a speaker, and the world's first Chief Content Officer. More at AnnHandley.com.
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David Sklansky
Sklansky was born and raised in Teaneck, New Jersey, where he graduated from Teaneck High School in 1966.[2] He attended the University of Pennsylvania, but left before graduation. He returned to Teaneck and passed multiple Society of Actuaries exams by the time he was 20, and worked for an actuarial firm.[3]
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Sklansky is generally considered[by whom?] a top authority on gambling. He has written many books on poker, blackjack, and general gambling.
Sklansky has won three World Series of Poker bracelets, two in 1982 ($800 Mixed Doubles, and $1000 Draw Hi) and one in 1983 ($1000 Limit Omaha Hi). He also won the Poker By The Book invitational event on the 2004 World Poker Tour, outlasting Phil Hellmuth Jr, Mike Caro, T. J. Cloutier, and Mike Sext -
Adrian J. Slywotzky
Adrian J. Slywotzky (born in 1951) is a consultant and author of several books on economic theory and management. Slywotzky graduated from Harvard College and holds a JD from Harvard Law School and an MBA from Harvard Business School. He has worked as a consultant since 1979 and is currently a partner at Oliver Wyman.
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Slywotzky wrote several books on profitability and growth, namely the bestselling The Profit Zone'.' He is one of the most renowned consultants of the United States and was elected as one of the 25 best consultants in 2000 and 2008. He lives in Cambridge, Massachusetts. -
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Morgan Housel
Morgan Housel is a partner at The Collaborative Fund. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers, winner of the New York Times Sidney Award, and a two-time finalist for the Gerald Loeb Award for Distinguished Business and Financial Journalism. He lives in Seattle with his wife and two kids.
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Lawrence Levy
LAWRENCE LEVY is a former Silicon Valley lawyer and executive hired by Steve Jobs in 1994 as CFO and member of the Office of the President of Pixar Animation Studios. He was responsible for Pixar's business strategy and IPO and guided Pixar's transformation from a money-losing graphics company into a multibillion-dollar entertainment studio. He later joined Pixar's board of directors. He then left corporate life to study Eastern philosophy and meditation and their relevance to modern life. He now writes and teaches on this topic and cofounded Juniper Foundation to pursue this work. Originally from London, England, he earned degrees from Indiana University and Harvard Law School. He lives with his wife, Hillary, in Palo Alto, California.
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Paco Underhill
Underhill has spent more than 25 years conducting research on the different aspects of shopping behavior, earning his status as a leading expert and pioneer in the field. Paco helps companies understand what motivates the behaviors of today’s consumer. His research shows how today’s retail world is ruled by factors such as gender, “trial and touch” and human anatomy. He is an insightful and captivating speaker, who frequently presents to trade associations and professional groups about the methodology and findings of his research.
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Underhill and Envirosell have been profiled by major publications, such as, The New Yorker, Fortune, Fast Company, Business Week and Smithsonian Magazine, and have been featured on ABC’s 20/20, and CBS’s 48 Hours. -
Dave Trott
Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.
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James Webb Young
James Webb Young (1886-1973) was an American advertising executive who became First Chairman of The Advertising Council.
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He was inducted in the American Advertising Federation Hall of Fame.
Young received many honors and awards including the Advertising Man of the Year Award in 1946. -
Napoléon Bonaparte
Napoleon I, originally Napoleon Bonaparte and known as "the Little Corporal," a brilliant strategist, overthrew the directory in 1799 and proclaimed first consul and later emperor of the French and king of Italy from 1804; his military and political might gripped Continental Europe, but after a disastrous campaign in Russia in winter 1812, people forced him to abdicate in 1814 and exiled him to the island of Elba, whither he escaped and briefly regained power before they ultimately defeated him at Waterloo in 1815 and he lived on Saint Helena, yet his code still forms the basis of civil law.
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Josephine de Beauharnais wed Napoleon I Bonaparte in 1796 and from 1804 served as wife and empress of the French to 1809; her alleged infertility cause -
Frank Gallinelli
First, the professional side: I am the author of "What Every Real Estate Investor Needs to Know About Cash Flow...," now in its third edition. It is actually about a lot more than just cash flow. It provides readers with a basic grasp of how income property investments really work and serves as a handbook for understanding essential financial measures related to real estate investing. I have a second book, "Insider Secrets to Financing Your Real Estate Investments," which was released in December 2004. In 2008 I released "Mastering Real Estate Investment," a sequel of sorts to the "Cash Flow" book.
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Readers of my books have often asked if I planned to give any classes on this material, so at last I released an online video course, "Mastering -
John Caples
Born in New York, May 1, 1900; graduated from the U.S. Naval Academy at Annapolis, 1924; began his career in advertising at Ruthrauff & Ryan, 1925; moved to Barton, Durstine & Osborn (later Batten, Barton, Durstine & Osborn) in 1927; retired from BBDO, 1983; died in New York, June 10, 1990.
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Mark Shaw
For Mark A. Shaw, growing up in the concrete, urban environment of Baltimore, Maryland only cultivated a stronger appreciation for that which he had little of –wilderness and countryside. It also fostered in him a vibrant imagination and captivating creativity, and he began crafting stories in his mind at an early age. Mark draws his inspiration from a lifetime of adventures – from his childhood play with a whimsical stick and blanket, which became his magical instruments for commanding the wind, to his current life in Vancouver B.C., where he strolls through nearby woods and forests much like those portrayed in his first novel, The Keeper of the Wind. Mark is a U.S. Navy veteran.
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Jack Foster
Jack Foster spent 35 years working in the creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He won dozens of advertising awards, including being named "Creative Person of the Year" by the Los Angeles Creative Club.
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