Philip Kotler
Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major i
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Μαρία Ιορδανίδου
Maria Iordanidou
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Γεννήθηκε στην Κωνσταντινούπολη το 1897 και έζησε τα παιδικά της χρόνια στον Πειραιά και το Βατούμ της Ρωσίας. Φοίτησε σε ρωσικό γυμνάσιο, στη Σταυρούπολη, όπου τη βρήκε η Οκτωβριανή Επανάσταση. Το 1919 γύρισε στην Κωνσταντινούπολη και λίγο αργότερα πήγε στην Αλεξάνδρεια, όπου παντρεύτηκε τον Ιορδάνη Ιορδανίδη. Το 1923 επέστρεψαν μαζί στην Αθήνα, αλλά σύντομα ο Ιορδανίδης έφυγε.
Εξαιτίας των συνθηκών της ζωής της, η Ιορδανίδου απέκτησε μεγάλη γλωσσομάθεια και εργάστηκε ως ιδιωτική υπάλληλος. Έγινε γνωστή στο λογοτεχνικό χώρο με το έργο Λωξάντρα, που έγραψε σε ηλικία 65 χρονών, το 1962, και γνώρισε πολλές επανεκδόσεις. Η Λωξάντρα περιγράφει με μεγάλη ζωντάνια και χιούμορ τα έθιμα και τη ζωή των Ελλήνων της Πόλης και βασίζεται -
Hal Elrod
Hal Elrod is the author of the #1 international bestseller "The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life... (Before 8AM)" available at http://MiracleMorning.com
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Alice Schroeder
Ms. Schroeder was born in Texas, and she earned an undergraduate degree and her MBA at the University of Texas at Austin before moving east to work in finance. She is a former CPA and lives in Connecticut with her husband.
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Alice Schroeder was a noted insurance industry analyst and writer who was a managing director at Morgan Stanley. She first met Warren Buffett when she published research on Berkshire Hathaway; her grasp of the subject and insight so impressed him that he offered her access to his files and to himself. Their friendship and mutual respect make her ideally positioned to write the The Snowball. -
Gustave Le Bon
A social psychologist, sociologist, and amateur physicist. He was the author of several works in which he expounded theories of national traits, racial superiority, herd behavior and crowd psychology.
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See also Гюстав Ле Бон -
Eric Berne
Eric Berne was a Canadian-born psychiatrist best known as the creator of transactional analysis. Eric was born on May 10, 1910 as Eric Lennard Bernstein in Montreal, Canada.He and his sister Grace, who was five years younger than Eric, were the children of a physician and a writer, David and Sara Gordon Bernstein.David Bernstein died in 1921, and the children were raised by their mother.
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Bernstein attended Montreal's McGill University, graduating in 1931 and earning his M.D., C.M. in 1935.While at McGill he wrote for several student newspapers using pseudonyms. He followed graduation with a residency in psychiatry at Yale University, where he studied psychoanalysis under Paul Federn.
In 1943 he changed his legal name to Eric Berne.He continue -
Keith Ferrazzi
Keith Ferrazzi is an entrepreneur and global thought leader in high performing teams and Chairman of Ferrazzi Greenlight and its Research Institute. He is the author of the #1 New York Times bestseller Who’s Got Your Back and bestsellers like Never Eat Alone, Leading Without Authority, and Competing in the New World of Work. He is a frequent contributor to Harvard Business Review, the Wall Street Journal, Fast Company, Forbes, Inc, Fortune, and other publications. Ferrazzi’s twenty-year history of transforming C-Suite executive teams has made him an agent of transformation among the world’s greatest and most sought-after coaches.
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Widely recognized as a thought-leader among his peers, Ferrazzi is a frequent contributor to CNN and CNBC. He has -
Martin Lindstrom
Martin Lindstrom (born 1970) is the author of the bestseller The Ministry of Common sense - How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit.
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Through unconventional thinking, Martin Lindstrom reveals how to get closer to our customers by eliminating bureaucratic red tape, bad excuses, and corporate BS, whether we’re in the office or behind our screens.
An eight-time New York Times best-selling author, Lindstrom’s books have sold 4.5 million copies and been translated Into 60 languages. His books include The Ministry of Common Sense, Buyology, and Small Data. TIME Magazine named Lindstrom "One of the World's Most Influential People," and Thinkers50 listed him one of the world’s top-20 business thinkers of 2021. -
Kim Manjung
Gim Manjung (1637–1692) was a Korean novelist and politician of the mid-Joseon period. He was eminent Neo-Confucian scholars of the Joseon period.
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A member of the yangban class, Kim passed the state civil service examination and rose through the official ranks to become a royal academic counselor and minister during the reign of King Sukjong. He was exiled twice for involvement in the political factionalism of the time. As a man of letters his most renowned works were the novels Sassi Namjeonggi ("Record of Lady Sa's Trip to the South" 謝氏南征記) and The Nine Cloud Dream Kuunmong ("The Cloud Dream of the Nine" 九雲夢). The former is a novel about family affairs set in China, but it is also a satirical depiction of the political reality of his day, -
Mikhail Lermontov
Mikhail Yuryevich Lermontov (Михаил Юрьевич Лермонтов), a Russian Romantic writer, poet and painter, sometimes called "the poet of the Caucasus", was the most important Russian poet after Alexander Pushkin's death. His influence on later Russian literature is still felt in modern times, not only through his poetry, but also by his prose.
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Lermontov died in a duel like his great predecessor poet, Aleksander Pushkin.
Even more so tragically strange (if not to say fatalistic) that both poets described in their major works fatal duel outcomes, in which the main characters (Onegin and Pechorin) were coming out victorious. -
David M. Buss
David M. Buss is a professor of psychology at the University of Texas at Austin, known for his evolutionary psychology research on human sex differences in mate selection.
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Buss earned his PhD in psychology at University of California, Berkeley in 1981. Before becoming a professor at the University of Texas, he was assistant professor for four years at Harvard University, and he was a professor at the University of Michigan for eleven years.
The primary topics of his research include mating strategies, conflict between the sexes, social status, social reputation, prestige, the emotion of jealousy, homicide, anti-homicide defenses, and—most recently—stalking. All of these are approached from an evolutionary perspective. Buss is the author of mo -
Haruki Murakami
Haruki Murakami (村上春樹) is a Japanese writer. His novels, essays, and short stories have been best-sellers in Japan and internationally, with his work translated into 50 languages and having sold millions of copies outside Japan. He has received numerous awards for his work, including the Gunzo Prize for New Writers, the World Fantasy Award, the Tanizaki Prize, Yomiuri Prize for Literature, the Frank O'Connor International Short Story Award, the Noma Literary Prize, the Franz Kafka Prize, the Kiriyama Prize for Fiction, the Goodreads Choice Awards for Best Fiction, the Jerusalem Prize, and the Princess of Asturias Awards.
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Growing up in Ashiya, near Kobe before moving to Tokyo to attend Waseda University, he published his first novel Hear the -
W. Chan Kim
W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.
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Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia -
Seth Godin
Seth W. Godin, also known as "F. X. Nine", is an American author and a former dot com business executive.
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Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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Frank T. Rothaermel
Frank T. Rothaermel is a professor in the Scheller College of Business at the Georgia Institute of Technology and an Alfred P. Sloan Industry Studies Fellow. He holds the Russell and Nancy McDonough Chair of Business and received a National Science Foundation CAREER Award.
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Chris Anderson
Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the author of the New York Times best-seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com. Previously, he was at The Economist, where he served as US Business Editor, Asia Business Editor; and Technology Editor. He started The Economist's Internet coverage in 1994 an
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George S. Clason
George Samuel Clason was an American author. He is most often associated with his book The Richest Man in Babylon which was first published in 1926.
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Joe Hart
Joe Hart began his career as a practicing attorney. After taking a Dale Carnegie Course, Joe reassessed his career path and future, ultimately leaving the practice of law, going to work for a top real estate company, and then founding an innovative e-learning company called InfoAlly. After selling that business five years later, Joe became the president of Asset Health, a US-based health and wellness company—all before becoming the President and CEO of Dale Carnegie in 2015. In 2019, the CEO Forum Group named Joe as one of twelve transformative leaders, giving him the Transformative CEO Leadership Award in the category of the People. He is the host of a top global podcast, “Take Command: A Dale Carnegie Podcast”, and he speaks around the wo
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Μαρία Ιορδανίδου
Maria Iordanidou
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Γεννήθηκε στην Κωνσταντινούπολη το 1897 και έζησε τα παιδικά της χρόνια στον Πειραιά και το Βατούμ της Ρωσίας. Φοίτησε σε ρωσικό γυμνάσιο, στη Σταυρούπολη, όπου τη βρήκε η Οκτωβριανή Επανάσταση. Το 1919 γύρισε στην Κωνσταντινούπολη και λίγο αργότερα πήγε στην Αλεξάνδρεια, όπου παντρεύτηκε τον Ιορδάνη Ιορδανίδη. Το 1923 επέστρεψαν μαζί στην Αθήνα, αλλά σύντομα ο Ιορδανίδης έφυγε.
Εξαιτίας των συνθηκών της ζωής της, η Ιορδανίδου απέκτησε μεγάλη γλωσσομάθεια και εργάστηκε ως ιδιωτική υπάλληλος. Έγινε γνωστή στο λογοτεχνικό χώρο με το έργο Λωξάντρα, που έγραψε σε ηλικία 65 χρονών, το 1962, και γνώρισε πολλές επανεκδόσεις. Η Λωξάντρα περιγράφει με μεγάλη ζωντάνια και χιούμορ τα έθιμα και τη ζωή των Ελλήνων της Πόλης και βασίζεται -
Josh Kaufman
Josh Kaufman is an independent business teacher, education activist, and author of The Personal MBA: Master the Art of Business.
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Josh's unique, multidisciplinary approach to business education has helped hundreds of thousands of readers around the world master foundational business concepts on their own terms, and his work has been featured in BusinessWeek, Fortune, and Fast Company, as well as by influential websites like Lifehacker, HarvardBusiness.org, Cool Tools, and Seth Godin's Blog.
Since creating the Personal MBA business self-education program in 2005, Josh has:
- Read thousands of books related to business, economics, psychology, communication, mathematics, science, and systems theory.
- Synthesized the essentials of sound business pr -
Alexander Osterwalder
Dr. Alexander (Alex) Osterwalder is one of the world’s most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.
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Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roch -
Μαρία Ιορδανίδου
Maria Iordanidou
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Γεννήθηκε στην Κωνσταντινούπολη το 1897 και έζησε τα παιδικά της χρόνια στον Πειραιά και το Βατούμ της Ρωσίας. Φοίτησε σε ρωσικό γυμνάσιο, στη Σταυρούπολη, όπου τη βρήκε η Οκτωβριανή Επανάσταση. Το 1919 γύρισε στην Κωνσταντινούπολη και λίγο αργότερα πήγε στην Αλεξάνδρεια, όπου παντρεύτηκε τον Ιορδάνη Ιορδανίδη. Το 1923 επέστρεψαν μαζί στην Αθήνα, αλλά σύντομα ο Ιορδανίδης έφυγε.
Εξαιτίας των συνθηκών της ζωής της, η Ιορδανίδου απέκτησε μεγάλη γλωσσομάθεια και εργάστηκε ως ιδιωτική υπάλληλος. Έγινε γνωστή στο λογοτεχνικό χώρο με το έργο Λωξάντρα, που έγραψε σε ηλικία 65 χρονών, το 1962, και γνώρισε πολλές επανεκδόσεις. Η Λωξάντρα περιγράφει με μεγάλη ζωντάνια και χιούμορ τα έθιμα και τη ζωή των Ελλήνων της Πόλης και βασίζεται -
A.K. Pradeep
Dr. Pradeep founded NeuroFocus in 2005. Now the company ranks as the world leader in the fast-growing neuromarketing research field, with numerous patents for its advanced technologies and a blue-chip client list representing Fortune 100 companies in dozens of categories.
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The Advertising Research Foundation honored him with the 2009 Great Minds Award Grand Prize, which recognizes an individual who brings excellence to advertising research in the category of research innovation. He was also named 2010 Person of the Year by the USA India Business Summit for his impressive innovations and achievements in the field of neuromarketing.
His new book The Buying Brain: Secrets to Selling to the Subconscious Mind was published in 2010.
Dr. Pradeep holds -
Matt Johnson
Matt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes our brains (BenBella, 2020), and Branding That Means Business (The Economist, Fall 2022).
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As a contributor to major news outlets including Psychology Today, Forbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. Matt is also passionate ab -
Luciano Amaral
LUCIANO AMARAL nasceu no Porto, a 16 de Maio de 1965. É licenciado em História (1988) e mestre em História dos Séculos XIX e XX (1993), pela Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa, com a tese O País dos Caminhos que se Bifurcam: Política Agrária e Evolução da Agricultura Portuguesa durante o Estado Novo (1930-1954) e doutorado pelo Instituto Universitário Europeu de Florença (2003), com a tese How a Country Catches-Up: Economic Growth in Portugal in the Postwar Period (1950-1973).
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Presentemente, é Professor Auxiliar da Faculdade de Economia da Universidade Nova de Lisboa desde 2003, tendo sido Visiting Student da London School of Economics (1997) e Investigador do Instituto Universitário Europeu de Florença en