Matt Johnson

Matt Johnson, PhD is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, his work has explored the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book Blindsight: The (mostly) hidden ways marketing reshapes our brains (BenBella, 2020), and Branding That Means Business (The Economist, Fall 2022).

As a contributor to major news outlets including Psychology Today, Forbes, and BBC, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. Matt is also passionate ab

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A.K. Pradeep

Dr. Pradeep founded NeuroFocus in 2005. Now the company ranks as the world leader in the fast-growing neuromarketing research field, with numerous patents for its advanced technologies and a blue-chip client list representing Fortune 100 companies in dozens of categories.

The Advertising Research Foundation honored him with the 2009 Great Minds Award Grand Prize, which recognizes an individual who brings excellence to advertising research in the category of research innovation. He was also named 2010 Person of the Year by the USA India Business Summit for his impressive innovations and achievements in the field of neuromarketing.

His new book The Buying Brain: Secrets to Selling to the Subconscious Mind was published in 2010.

Dr. Pradeep holds
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Robert M. Sapolsky

Robert Morris Sapolsky is an American neuroendocrinology researcher and author. He is currently a professor of biology, and professor of neurology and neurological sciences and, by courtesy, neurosurgery, at Stanford University. In addition, he is a research associate at the National Museums of Kenya.
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Chris Anderson

Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the author of the New York Times best-seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com. Previously, he was at The Economist, where he served as US Business Editor, Asia Business Editor; and Technology Editor. He started The Economist's Internet coverage in 1994 an
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Al Ries

Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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Seth Godin

Seth W. Godin, also known as "F. X. Nine", is an American author and a former dot com business executive.
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Barry Schwartz

an American psychologist. Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. He frequently publishes editorials in the New York Times applying his research in psychology to current events.
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Bear Grylls

Bear Grylls has become known around the world as one of the most recognized faces of survival and outdoor adventure. His journey to this acclaim started in the UK on the Isle of Wight, where his late father taught him to climb and sail. Trained from a young age in martial arts, Bear went on to spend three years as a soldier in the British Special Forces, serving with 21 SAS. It was here that he perfected many of the skills that his fans all over the world enjoy watching him pit against mother-nature. Despite a free-fall parachuting accident in Africa, where he broke his back in three places, and after enduring months in military rehabilitation, Bear went on to become one of the youngest ever climbers to reach the summit of Mount Everest. Be
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Michael Moss

Librarian Note: There is more than one author in the Goodreads database with this name.

Michael Moss was awarded the Pulitzer Prize for explanatory reporting in 2010 and was a finalist for the prize in 2006 and 1999. He is also the recipient of a Loeb Award and an Overseas Press Club citation. Before coming to The New York Times, he was a reporter for The Wall Street Journal, Newsday, and The Atlanta Journal-Constitution. He has been an adjunct professor at the Columbia School of Journalism and currently lives in Brooklyn with his wife and two sons.
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Philip Kotler

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major i
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Chip Heath

Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.

He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.

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Daniel H. Pink

Daniel H. Pink is the author of six provocative books — including his newest, When: The Scientific Secrets of Perfect Timing.

WHEN has spent 4 months on the New York Times bestseller list and was named a Best Book of 2018 by Amazon and iBooks.

Dan's other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His books have won multiple awards and have been translated into 39 languages.

He and his wife, who live in Washington, DC, have three children -- a college senior, a college sophomore, and a high school sophomore.
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Martin Lindstrom

Martin Lindstrom (born 1970) is the author of the bestseller The Ministry of Common sense - How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit.

Through unconventional thinking, Martin Lindstrom reveals how to get closer to our customers by eliminating bureaucratic red tape, bad excuses, and corporate BS, whether we’re in the office or behind our screens.
An eight-time New York Times best-selling author, Lindstrom’s books have sold 4.5 million copies and been translated Into 60 languages. His books include The Ministry of Common Sense, Buyology, and Small Data. TIME Magazine named Lindstrom "One of the World's Most Influential People," and Thinkers50 listed him one of the world’s top-20 business thinkers of 2021.
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Timothy Snyder

Timothy Snyder is Housum Professor of History at Yale University and a permanent fellow at the Institute for Human Sciences. He received his doctorate from the University of Oxford in 1997, where he was a British Marshall Scholar. He has held fellowships in Paris, Vienna, and Warsaw, and an Academy Scholarship at Harvard.

His most recent book is Black Earth: The Holocaust as History and Warning, published in September 2015 by Crown Books. He is author also of Bloodlands: Europe Between Hitler and Stalin (2010), a history of Nazi and Soviet mass killing on the lands between Berlin and Moscow. A New York Times bestseller and a book of the year according to The Atlantic, The Independent, The Financial Times, the Telegraph, and the New Statesma
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Dan Sullivan

Librarian Note: There is more than one author by this name in the Goodreads database.

Dan has over 35 years’ experience as a highly regarded speaker, consultant, strategic planner, and coach to entrepreneurial individuals and groups.

He is author of over 40 publications, including The Wall Street Journal Bestseller: Who Not How, The Great Crossover, The 21st Century Agent, Creative Destruction, and How The Best Get Better®. He is co-author of The Laws of Lifetime Growth and The Advisor Century.

Dan is married to Babs Smith, his partner in business and in life. They jointly own and operate The Strategic Coach Inc., with offices in Toronto, Chicago, and the U.K. New workshops are also being held in Los Angeles and Vancouver. Dan and Babs reside
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Jonah Berger

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.
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Gary Vaynerchuk

Gary Vaynerchuk is the ultimate businessman. Born with an entrepreneurial spirit, Gary is a proven investor and advisor in the world of startups, and now an expert on the Fortune 500 world, through is work as CEO of Vaynermedia, a social media marketing agency. Having two bestsellers under his belt doesn't hurt either.

Thirty-three years ago, Gary got his start in business by ripping flowers out of people's yards and selling them back. Years later, he would use that savvy to grow his family's wine store from $3 to $45 million in just a few short years by launching WineLibrary.com, one of America's first wine websites. Fast forward to now, and he's continued to use that same business savvy, along with his brother, to build VaynerMedia, a new
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Mark Forsyth

Mark Forsyth is a writer, journalist and blogger. Every job he’s ever had, whether as a ghost-writer or proof-reader or copy-writer, has been to do with words. He started The Inky Fool blog in 2009 and now writes a post almost every day. The blog has received worldwide attention and enjoys an average of 4,000 hits per week.

Mr. Forsyth currently resides in London.
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Ryan Holiday

Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube, and Google, and have been written about in AdAge, the New York Times, Gawker, and Fast Company. He is the author is *Trust Me, I'm Lying: Confessions of a Media Manipulator*, which is due out in July. He currently lives in New Orleans, with his rebellious puppy, Hanno.
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Mark Owens

When Mark Owens and his wife Delia first went to Africa in 1974, they bought a third-hand Land Rover, drove deep into the Kalahari Desert, and lived there for seven years. The Owens are the authors of Cry of the Kalahari, an international bestseller and winner of the John Burroughs Medal, The Eye of the Elephant, and Secrets of the Savanna. After more than thirty years in Africa, they returned to the United States to carry on their conservation work.
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Rory Sutherland

Rory Sutherland is the vice-chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is the author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense, writes The Spectator’s Wiki Man column, presents several series for Radio 4, serves on the advisory board of the Evolution Institute and is former president of the Institute of Practitioners in Advertising. His TED talks have been viewed more than 7 million times.
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Gabriel Weinberg

Co-author, Super Thinking. Co-author, Traction. Author, The Great Race. CEO & Founder, DuckDuckGo
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Tony Fadell

Anthony Michael Fadell is an American engineer, designer, entrepreneur, and investor. He was senior vice president of the iPod division at Apple Inc. and founder and former CEO of Nest Labs.
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Austin Frerick

Austin Frerick is an expert on agricultural and antitrust policy. He worked at the Open Markets Institute, the U.S. Department of Treasury, and the Congressional Research Service before becoming a Fellow at Yale University. He is a 7th generation Iowan and 1st generation college graduate, with degrees from Grinnell College and the University of Wisconsin, Madison. 🌽🐷🏳️‍🌈
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