Ash Maurya
"Life's too short to build something nobody wants."
I have been an entrepreneur for more than a decade, and throughout that time I have been in search of a better, faster way for building successful products.
Then I ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. I joined in on the conversation and have been rigorously applying and testing these principles since then. I started sharing my learning on this blog, which then turned into a book, and subsequently into a series of products aimed at helping entrepreneurs raise their odds of success.
That is my mission and reason for being.
If you like author Ash Maurya here is the list of authors you may also like
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Alexander Osterwalder
Dr. Alexander (Alex) Osterwalder is one of the world’s most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.
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Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roch -
Geoffrey A. Moore
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.
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Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, address -
Dorie Clark
Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50. She was honored as the #1 Communication Coach by the Marshall Goldsmith Leading Global Coaches Awards and one of the Top 5 Communication Professionals in the World by Global Gurus. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School.
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She is the author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.
A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-rei -
John C. Maxwell
John Calvin Maxwell is an American author, speaker, and pastor who has written many books, primarily focusing on leadership. Titles include The 21 Irrefutable Laws of Leadership and The 21 Indispensable Qualities of a Leader. Some of his books have been on the New York Times Best Seller List.
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Guy Kawasaki
I was born in Honolulu, Hawaii in 1954. My family lived in a tough part of Honolulu called Kalihi Valley. We weren’t rich, but I never felt poor-because my mother and father made many sacrifices for my sister and me. My mother was a housewife, and my father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.
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I attended Iolani School where I graduated in 1972. Iolani is not as well known as its rival, Punahou because no presidents of the U. S. went there, but I got a fantastic and formative education there. (Punahou is “USC,” and Iolani is “Stanford”—but I digress.) I pay special tribute to Harold Keables, my AP English teacher.He taught me that the key to writing is editing. No one -
Kerry Patterson
Kerry is a prolific writer who has coauthored numerous articles and award-winning training programs. Kerry taught at Brigham Young University’s Marriott School of Management and then cofounded Interact Performance Systems, where he worked for ten years as vice president of research and development. Kerry is coauthor of the New York Times bestsellers Change Anything, Crucial Conversations, Crucial Confrontations, and Influencer. Kerry has completed doctoral work at Stanford University. He is a recipient of the Mentor of the Year Award and the 2004 William G. Dyer Distinguished Alumni Award from Brigham Young University.
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Nir Eyal
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." (nominated for the 2019 Goodreads Choice Awards)
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He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com -
Jim Collins
Librarian Note: There is more than one author in the GoodReads database with this name.
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James C. Collins is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth. -
James Surowiecki
A staff writer at The New Yorker since 2000, and writes The Financial Page. He came to The New Yorker from Slate, where he wrote the Moneybox column. He has also been a contributing editor at Fortune and a staff writer at Talk. Previously, he was the business columnist for New York. He has contributed to the Wall Street Journal, Wired, the Times Magazine, the Washington Post, and Lingua Franca, and has written on subjects ranging from Silicon Valley to college basketball. His book, “The Wisdom of Crowds: Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies, and Nations,” was published in 2004.
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He lives in Brooklyn, New York. -
Chris Anderson
Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the author of the New York Times best-seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com. Previously, he was at The Economist, where he served as US Business Editor, Asia Business Editor; and Technology Editor. He started The Economist's Internet coverage in 1994 an
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Howard Schultz
Schultz is an author and businessman. He was born on July 19th of 1953. He is mostly known for owning Starbucks; he is also the CEO and chairman of that company.
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He graduated Northern Michigan University with a bachelor's degree in Communication.
Schultz authored the book Pour Your Heart Into It How Starbucks Built a Company One Cup at a Time with Dori Jones Yang in 1997. His second book Onward How Starbucks Fought for Its Life Without Losing Its Soul with Joanne Gordon, was published in 2011. -
Chris Guillebeau
Chris Guillebeau is the New York Times bestselling author of The $100 Startup and other books. During a lifetime of self-employment, he visited every country in the world (193 in total) before his 35th birthday. Every summer in Portland, Oregon he hosts the World Domination Summit, a gathering of creative, remarkable people. Chris also hosts Side Hustle School, a popular podcast that is downloaded more than 2 million times a month.
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Joe Hart
Joe Hart began his career as a practicing attorney. After taking a Dale Carnegie Course, Joe reassessed his career path and future, ultimately leaving the practice of law, going to work for a top real estate company, and then founding an innovative e-learning company called InfoAlly. After selling that business five years later, Joe became the president of Asset Health, a US-based health and wellness company—all before becoming the President and CEO of Dale Carnegie in 2015. In 2019, the CEO Forum Group named Joe as one of twelve transformative leaders, giving him the Transformative CEO Leadership Award in the category of the People. He is the host of a top global podcast, “Take Command: A Dale Carnegie Podcast”, and he speaks around the wo
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Carmine Gallo
Carmine Gallo is an American author, columnist, keynote speaker, and former journalist and news anchor. Now currently based in Pleasanton, California, he is President of Gallo Communications Group and works as a communications coach and speaker
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Brad Feld
Brad Feld has been an early-stage entrepreneur and investor since 1987. He co-founded two venture capital firms, Foundry Group and Mobius Venture Capital, as well as multiple companies, including Techstars. Brad is a writer and speaker on venture capital investing and entrepreneurship and has written several popular books, including Venture Deals and Startup Communities. He runs the Anchor Point Foundation with his wife, Amy Batchelor.
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Sean Ellis
Sean Ellis is CEO and cofounder of GrowthHackers.com, the number one online community built for growth hackers, with 1.8 million global users and over 350,000 new monthly visitors. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hackers Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.
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W. Chan Kim
W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.
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Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia -
Clayton M. Christensen
Clayton Magleby Christensen was an American academic and business consultant who developed the theory of "disruptive innovation", which has been called the most influential business idea of the early 21st century. Christensen introduced "disruption" in his 1997 book The Innovator's Dilemma, and it led The Economist to term him "the most influential management thinker of his time." He served as the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS), and was also a leader and writer in the Church of Jesus Christ of Latter-day Saints (LDS Church). He was one of the founders of the Jobs to Be Done development methodology.
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Christensen was also a co-founder of Rose Park Advisors, a venture capital firm, and Inno -
John P. Kotter
John P. Kotter, world-renowned expert on leadership, is the author of many books, including Leading Change, Our Iceberg is Melting, The Heart of Change, and his latest book, That's Not How We Do It Here!. He is the Konosuke Matsushita Professor of Leadership, Emeritus at the Harvard Business School, and a graduate of MIT and Harvard. He is co-founder of Kotter International, a change management and strategy execution firm that helps organizations engage employees in a movement to drive change and reach sustainable results. He and his wife Nancy live in Boston, Massachusetts.
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http://www.kotterinternational.com/ab... -
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Peter M. Senge
Peter M. Senge is a senior lecturer at the Massachusetts Institute of Technology. He is also founding chair of the Society for Organizational Learning (SoL), a global community of corporations, researchers, and consultants dedicated to the "interdependent development of people and their institutions."
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--from the author's website -
David Heinemeier Hansson
David Heinemeier Hansson is a Danish programmer and the creator of the popular Ruby on Rails web development framework. He is also a partner at the web-based software development firm 37signals based in Chicago, Illinois.
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Paul Hawken
Paul Gerard Hawken is an American environmentalist, entrepreneur, author, economist, and activist.
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David J. Bland
I founded Precoil to help companies find product market fit using lean startup, design thinking and business model innovation. I power the testing practice with my friends over at Strategyzer.
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I've helped teams move fast and validate things at companies such as GE, Toyota, Adobe, HP and Behr just to name a few. I've worked with hundreds of teams all around the world and consider myself very lucky to do so. I strongly believe that no matter what you are creating, it needs to be desirable, viable and feasible.
Prior to advising, I spent over 10 years of my career at technology startups and continue to give back to the startup community by teaching at several accelerators in Silicon Valley. I give back to students as well, guest lecturing at un -
Steve Blank
Put to a vote, I might have been chosen “least likely to succeed” in my New York City high school class. My path has taken me from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location(s), and I was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.
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After 21 years in 8 high technology companies, I retired in 1999. I started my last company, E.piphany, in my living room in 1996. My other startups include two semiconductor companies, Zilog and MIPS Computers, a workstation company Convergent Technologies, a consulting stint for a graphics hardware/software spinout Pixar, a supercomputer firm, Ardent, a computer peripheral supplier, SuperMac, a military intelligence -
Gabriel Weinberg
Co-author, Super Thinking. Co-author, Traction. Author, The Great Race. CEO & Founder, DuckDuckGo
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Alberto Savoia
As Google’s first Engineering Director, Alberto Savoia led the team that launched the
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phenomenally successful Google AdWords.
He then shifted his focus to help Google maintain its
exponential going through aggressive company-wide innovation.
In his unique role as Google’s
Innovation Agitator, Alberto led a team that developed a powerful set of tools and practices to
help Google continue to innovate with the creativity, agility, and courage of startups.
Word of the impressive impact and results of Alberto’s approach to innovation quickly spread
beyond Google.
Today, he teaches and practices Apex Innovation worldwide, lectures at Stanford
University, and coaches Fortune 500 companies. From the first “Innovate Like A Startup. Go To
Market Like A Grown -
Chris Anderson
Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the author of the New York Times best-seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com. Previously, he was at The Economist, where he served as US Business Editor, Asia Business Editor; and Technology Editor. He started The Economist's Internet coverage in 1994 an
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Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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Seth Godin
Seth W. Godin, also known as "F. X. Nine", is an American author and a former dot com business executive.
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Jim Collins
Librarian Note: There is more than one author in the GoodReads database with this name.
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James C. Collins is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth. -
Norman Vincent Peale
Dr. Norman Vincent Peale (1898–1993) was a minister and author (most notably of The Power of Positive Thinking) and a progenitor of the theory of "positive thinking".
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Peale was born in Bowersville, Ohio. He graduated from Bellefontaine High School, Bellefontaine, Ohio. He has earned degrees at Ohio Wesleyan University (where he became a brother of the Fraternity of Phi Gamma Delta) and Boston University School of Theology.
Raised as a Methodist and ordained as a Methodist minister in 1922, Peale changed his religious affiliation to the Reformed Church in America in 1932 and began a 52-year tenure as pastor of Marble Collegiate Church in Manhattan. During that time the church's membership grew from 600 to over 5000, and he became one of New Yo -
Lynda Barry
Lynda Barry is an American cartoonist and author, perhaps best known for her weekly comic strip Ernie Pook's Comeek.
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Guy Kawasaki
I was born in Honolulu, Hawaii in 1954. My family lived in a tough part of Honolulu called Kalihi Valley. We weren’t rich, but I never felt poor-because my mother and father made many sacrifices for my sister and me. My mother was a housewife, and my father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.
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I attended Iolani School where I graduated in 1972. Iolani is not as well known as its rival, Punahou because no presidents of the U. S. went there, but I got a fantastic and formative education there. (Punahou is “USC,” and Iolani is “Stanford”—but I digress.) I pay special tribute to Harold Keables, my AP English teacher.He taught me that the key to writing is editing. No one -
Ellis Avery
The only writer ever to have received the American Library Association Stonewall Award for Fiction twice, Ellis Avery is the author of two novels, a memoir, and a book of poetry. Her novels, The Last Nude (Riverhead 2012) and The Teahouse Fire (Riverhead 2006) have also received Lambda, Ohioana, and Golden Crown awards, and her work has been translated into six languages. She teaches fiction writing at Columbia University and out of her home in the West Village.
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Raised in Columbus, Ohio and Princeton, New Jersey, Avery’s first love as a reader was the high fantasy of J.R.R. Tolkien and Ursula K. LeGuin. In her teenage years, she discovered writers like Annie Dillard and Virginia Woolf, whose lush specificity tempted her back to the waking wo -
Geoffrey A. Moore
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.
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Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, address -
James Surowiecki
A staff writer at The New Yorker since 2000, and writes The Financial Page. He came to The New Yorker from Slate, where he wrote the Moneybox column. He has also been a contributing editor at Fortune and a staff writer at Talk. Previously, he was the business columnist for New York. He has contributed to the Wall Street Journal, Wired, the Times Magazine, the Washington Post, and Lingua Franca, and has written on subjects ranging from Silicon Valley to college basketball. His book, “The Wisdom of Crowds: Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies, and Nations,” was published in 2004.
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He lives in Brooklyn, New York. -
Michael E. Porter
Michael E. Porter is the leading authority on competitive strategy, the competitiveness and economic development of nations, states, and regions, and the application of competitive principles to social problems such as health care, the environment, and corporate responsibility.
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Professor Porter is generally recognized as the "Father of Strategy", as has been identified in a variety of rankings and surveys as the world’s most influential thinker on management and competitiveness. He has ranked #1 on "Thinkers 50".
He is the Bishop William Lawrence University Professor, based at Harvard Business School. A University full-professorship is the highest professional recognition that can be awarded to a Harvard faculty member.
In 2001, Harvard Busin -
Keri Smith
Keri Smith is an author/illustrator turned guerilla artist. She has several bestselling books, including Wreck This Journal, This is Not a Book, How To Be An Explorer of the World, Mess, Finish this Book, and The Wander Society all published by Penguin Books. Read more at her website http://WWW.KERISMITH.COM
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http://kerismithbooks.tumblr.com/
http://pinterest.com/penguinbooksusa/... -
Jenő Barcsay
Born in Katona, Hungary in 1900, Barcsay was a descendant of an aristocratic family from Transylvania. In 1919, he went to Budapest where he began his studies in the Art School and graduated in 1924. The summer of 1926 was spent in Makó and Hódmezővásárhely, where he worked on the constructive structural powers in landscapes. In 1926, he went to Paris for a year where he discovered the works of Cézanne. Cézanne's paintings greatly influenced the young artist.
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While in Italy in 1927, Barcsay learned about the Quattrocento movement of the early Renaissance, particularly the anatomical studies of the period. He became a resident of Szentendre after many visits and embarked on another fellowship to Paris in 1929 to understand the rules of cubism -
Steve Blank
Put to a vote, I might have been chosen “least likely to succeed” in my New York City high school class. My path has taken me from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location(s), and I was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.
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After 21 years in 8 high technology companies, I retired in 1999. I started my last company, E.piphany, in my living room in 1996. My other startups include two semiconductor companies, Zilog and MIPS Computers, a workstation company Convergent Technologies, a consulting stint for a graphics hardware/software spinout Pixar, a supercomputer firm, Ardent, a computer peripheral supplier, SuperMac, a military intelligence -
Dawn DeVries Sokol
Dawn DeVries Sokol is the author and designer of 12 books on doodling and art journaling, The Planner Book, The Postcard Project,Art to Start Doodling, Doodle Zen, A World of Artist Journal Pages, Year of the Doodle, The Doodle Circle, and Art Doodle Love. She has also illustrated and written a series of 3 board books (Pet Palooza™, Gibbs Smith) for children. Sokol teaches her methods and techniques through her blog (www.dawndsokol.com) and other online venues, such as Creativebug.com. Her artwork has been shown in galleries from Tempe, AZ, to Tokyo, Japan. She has been published in numerous mixed-media magazines and art books. In her Tempe studio—a mess of inks, paints, papers, and journals—she creates in hopes of inspiring others to find
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Donna Russo Morin
Donna Russo is a bestselling author of historical, biographical, and women's fiction, as well as fantasy. She has made a significant impact in the literary world with her detailed writing and compelling characters. Her notable works include multi-award-winning Vincent’s Women and her internationally bestselling Novels of Newport: Gilded Age series, Gilded Summers and Gilded Dreams. Her historical fantasy, The King’s Agent, earned a starred review in Publisher’s Weekly.
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An award-winning screenwriter, ghostwriter, and artist, Donna has over thirty years of experience as a certified book coach and has been a writing instructor for Writer’s Digest for over a decade. Donna has also worked as an actor and model with appearances in such notable wor -
Alexander Osterwalder
Dr. Alexander (Alex) Osterwalder is one of the world’s most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.
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Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roch -
Chris Guillebeau
Chris Guillebeau is the New York Times bestselling author of The $100 Startup and other books. During a lifetime of self-employment, he visited every country in the world (193 in total) before his 35th birthday. Every summer in Portland, Oregon he hosts the World Domination Summit, a gathering of creative, remarkable people. Chris also hosts Side Hustle School, a popular podcast that is downloaded more than 2 million times a month.
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Jocelyn K. Glei
Jocelyn K. Glei is a writer who's obsessed with how we can find more creativity and meaning in our daily work. Her latest book, Unsubscribe, is a modern guide to killing email anxiety, avoiding distraction, and getting real work done. Her previous works include Manage Your Day-to-Day, Maximize Your Potential, and Make Your Mark, which offer pragmatic, actionable advice for creatives on managing their time, their careers, and their businesses. She was formerly the founding director of the 99U Conference and editor of 99u.com, which earned two Webby Awards for Best Cultural Blog and a rabid fan base of productivity nerds. She lives in Los Angeles and online at jkglei.com.
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Nir Eyal
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." (nominated for the 2019 Goodreads Choice Awards)
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He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com -
Gavin Kennedy
Gavin Kennedy was a Scottish economist and founder of Negotiate. He was a leading figure in the world of negotiation and was involved in many high profile consultancy cases for governments and businesses. He was a Professor Emeritus at the University of Edinburgh.
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Kennedy studied economics at Strathclyde University, graduating with a BA in 1965 and then studying for an MSc. After taking a Ph.D. at Brunel University in London, he returned to Strathclyde as a senior lecturer in 1973. In 1980 he left Strathclyde for a professorial chair at Heriot-Watt University, and in 1986 he founded a company, Negotiate, to commercialise what he was teaching. He trained thousands of managers in the techniques he had developed.
Kennedy also wrote biographies o