Denise Lee Yohn

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony, Frito-Lay, and Burger King, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate

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Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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Robert Anton Wilson

Robert Anton Wilson was an American author, futurist, psychologist, and self-described agnostic mystic. Recognized within Discordianism as an Episkopos, pope and saint, Wilson helped publicize Discordianism through his writings and interviews. In 1999 he described his work as an "attempt to break down conditioned associations, to look at the world in a new way, with many models recognized as models or maps, and no one model elevated to the truth". Wilson's goal was "to try to get people into a state of generalized agnosticism, not agnosticism about God alone but agnosticism about everything."
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W. Chan Kim

W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.
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Bill Perkins

Librarian Note: There is more than one author by this name in the Goodreads database.

Called the "Last Cowboy" of hedge funds by the Wall Street Journal, Bill Perkins is considered one of the most successful energy traders in history. He's reported to have generated more than $1 billion for his previous firm during a five year period. After studying electrical engineering at the University of Iowa, Bill trained on Wall Street and later moved to Houston, TX where he made a fortune as an energy trader.

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Andrew S. Grove

Andrew Stephen ("Andy") Grove (born 2 September 1936), is a Hungarian-born American businessman, engineer, and author. He is a science pioneer in the semiconductor industry. He escaped from Communist-controlled Hungary at the age of 20 and moved to the United States where he finished his education. He later became CEO of Intel Corporation and helped transform the company into the world's largest manufacturer of semiconductors.

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Chip Heath

Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
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Daniel Coyle

Daniel Coyle is the author of the upcoming book The Culture Code (January 2018). He is the New York Times bestselling author of The Talent Code, The Little Book of Talent, The Secret Race (with Tyler Hamilton), and other books. Winner (with Hamilton) of the 2012 William Hill Sports Book of the Year Prize, he is a contributing editor for Outside magazine, and also works a special advisor to the Cleveland Indians. Coyle lives in Cleveland, Ohio during the school year and in Homer, Alaska, during the summer with his wife Jen, and their four children.
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John C. Bogle

John Clifton "Jack" Bogle (born May 8, 1929) is the founder and retired CEO of The Vanguard Group. He is known for his 1999 book Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor, which became a bestseller and is considered a classic.
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Daniel H. Pink

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Leander Kahney

Leander Kahney is managing editor, formerly a senior reporter at Wired News, the online sister publication of Wired. He is the author of The Cult of Mac , Cult of iPod and Inside Steve's Brain. Kahney is best known for his popular blog, Cult of Mac (The Cult of Mac Blog). As a prominent writer on Apple- and Mac-related topics, Kahney was once theorized (incorrectly) to be the identity of Fake Steve Jobs.

Leander has worked for many other publications, including: MacWeek, as a senior reporter, Scientific American, The Observer and The Guardian in London. Working as a newspaper reporter in the UK, he covered amongst other things, the war in former Yugoslavia.

According to Gawker.com, Leander Kahney has been laid off from Wired.COM.

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Robert B. Cialdini

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

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Marty Neumeier

Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes ZAG, named one of the “top hundred business books of all time,” and THE DESIGNFUL COMPANY, a bestselling guide to nonstop innovation. An online presentation of his first book, THE BRAND GAP, has been viewed more than 22 million times since 2003. A sequel, THE BRAND FLIP, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, SCRAMBLE, is a “business thriller” about how to build a brand quickly with a new process called agile strategy. In 1996, Neumeier founded Critique magazine, the first journal about desi
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Perry Marshall

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Carol S. Dweck

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Richard P. Rumelt

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Simon Sinek

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Gabor Maté

Dr Gabor Maté (CM) is a Hungarian-born Canadian physician who specializes in the study and treatment of addiction and is also widely recognized for his unique perspective on Attention Deficit Disorder and his firmly held belief in the connection between mind and body health.

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Byron Sharp

Byron Sharp is Professor of Marketing Science, and Director of the Ehrenberg-Bass Institute at the University of South Australia.

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Ray Dalio

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Morgan Housel

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Jenni Romaniuk

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John Doerr

L. John Doerr (born June 29, 1951) is an American investor and venture capitalist at Kleiner Perkins in Menlo Park, California. In February 2009, Doerr was appointed a member of the President's Economic Recovery Advisory Board to provide the President and his administration with advice and counsel in trying to fix America's economic downturn.
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