Eddie Shleyner
EDDIE SHLEYNER is a freelance copywriter, content marketer, and the founder of VeryGoodCopy.com, where he publishes essays on copywriting, storytelling, and creativity read by millions of people each year.
He lives in Chicago with his family.
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Fabian Geyrhalter
FABIAN GEYRHALTER is a renowned brand strategist, the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in brand transformations, and a partner at Chameleon Collective. He has deep expertise in guiding organizations through their brand transformations and has been sought out by companies such as Marriott, Warner Brothers, Match, Honeywell, Kaplan, and Randstad. His thoughts on branding have appeared in publications like Inc., Forbes, Entrepreneur, and The Washington Post, and his creative direction has won over 50 international awards. A frequent speaker and mentor to entrepreneurs worldwide, he is a “Global 100” mentor at the Founder Institute, and all four of his books on branding have turned into Amazon Bests
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Dan Nelken
Dan Nelken is a freelance copywriter and creative director in Vancouver, Canada. His work has appeared in award shows nationally, internationally, and on his mother's fridge.
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Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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Seth Godin
Seth W. Godin, also known as "F. X. Nine", is an American author and a former dot com business executive.
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Donald Miller
Librarian Note: There is more than one author in the Goodreads database with this name.
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Don Miller is an American author, speaker, and entrepreneur best known for his New York Times bestseller Blue Like Jazz. He is the CEO of StoryBrand, a company that helps businesses clarify their messaging. Miller’s writing often explores faith, identity, and personal growth. His other books include Searching for God Knows What, Through Painted Deserts, and A Million Miles in a Thousand Years. He founded The Mentoring Project to support fatherless youth and has advised both nonprofit and government initiatives. His later work, including Scary Close and Building a StoryBrand, reflects a shift toward personal development and business communication. He live -
Roy Peter Clark
By many accounts, Roy Peter Clark is America's writing coach, a teacher devoted to creating a nation of writers. A Google search on his name reveals an astonishing web of influence, not just in the United States, but also around the world. His work has erased many boundaries. A Ph.D. in medieval literature, he is widely considered one of the most influential writing teachers in the rough-and-tumble world of newspaper journalism. With a deep background in traditional media, his work has illuminated, on the Internet, the discussion of writing. He has gained fame by teaching writing to children, and he has nurtured Pulitzer Prize-winning writers such as Thomas French and Diana Sugg. He is a teacher who writes, and a writer who teaches. That co
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Paul Arden
Paul Arden (7 April 1940 – 2 April 2008) was an influential author of several books on advertising and motivation including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be" and a former creative director for Saatchi and Saatchi at the height of their advertising might.
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In 1987 Arden was appointed executive creative director. He has spent 14 years with the agency, handling accounts of British Airways, Anchor Butter, Toyota, Ryvita, Nivea, Trust House Forte, Alexon Group and Fuji among others. His British Airways campaigns continue to be remembered as one of the greatest advertising campaigns of all time, changing the fortunes of the airline.
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Will Storr
Will Storr is a long-form journalist, novelist and reportage photographer. His features have appeared in The Guardian Weekend, The Telegraph Magazine, The Times Magazine, The Observer Magazine, The Sunday Times Style and GQ, and he is a contributing editor at Esquire. He has reported from the refugee camps of Africa, the war-torn departments of rural Colombia and the remote Aboriginal communities of Australia, and has been named New Journalist of the Year, Feature Writer of the Year and has won a National Press Club award for excellence. His critically acclaimed first book, Will Storr versus The Supernatural is published by Random House in the UK. The Hunger and the Howling of Killian Lone is his first novel.
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Marty Neumeier
Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes ZAG, named one of the “top hundred business books of all time,” and THE DESIGNFUL COMPANY, a bestselling guide to nonstop innovation. An online presentation of his first book, THE BRAND GAP, has been viewed more than 22 million times since 2003. A sequel, THE BRAND FLIP, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, SCRAMBLE, is a “business thriller” about how to build a brand quickly with a new process called agile strategy. In 1996, Neumeier founded Critique magazine, the first journal about desi
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Rob Fitzpatrick
Rob is an entrepreneur of 12 years. He went through YCombinator (s07) with an attempt to figure out social advertising before Facebook managed to do so, which obviously didn’t work out so well. He has raised funding in the US and UK, built products used by customers like Sony and MTV, designed and Kickstarted a card game, cofounded the education agency Founder Centric, rebuilt a little sailboat, and has built and launched countless silly hobby and side projects which have (so far) managed to keep the wolf from the door. He’s a techie who (grudgingly) learned enterprise sales. He now specializes in the gathering of unbiased customer learning and taking an idea from nothing through to its first dozen or so paying customers.
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Jim Hamilton
Born and educated in Glasgow, on leaving school I joined the Royal Navy and served as an engineer in the Fleet Air Arm for 21 years. Thereafter, I took a number of jobs in the private sector, before moving to the Middle East, where I worked for 11 years in military training. Nine years in Spain followed, where I taught languages before returning to the UK. I am currently living and working on the south coast in Hampshire. [amazon]
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Dan Nelken
Dan Nelken is a freelance copywriter and creative director in Vancouver, Canada. His work has appeared in award shows nationally, internationally, and on his mother's fridge.
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Derek Sivers
Derek Sivers is an author of philosophy and entrepreneurship, known for his surprising quotable insights and pithy succinct writing style.
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Formerly a musician, programmer, TED speaker, and circus clown, he sold his first company for $22 million and gave all the money to charity.
Sivers’ books (How to Live, Hell Yeah or No, Your Music and People, Anything You Want) and newest projects are at his website: https://sive.rs/ -
Lisa Cron
Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius. Her TEDx talk, Wired for Story, opened Furman University’s 2014 TEDx conference. Lisa has worked in publishing at W.W. Norton and John Muir Publications, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and Court TV, and as a story consultant for Warner Brothers and the William Morris Agency. Since 2006, she’s been an instructor in the UCLA Extension Writers’ Program, and she has been on the faculty of the School of Visual Arts MFA program in Visual Narrative in New York City. On March 2, 2021 her new book aimed at the leadership/ business/nonprofit world, Story or Die: Why Story is the Only Way to Engage, Persuade
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Robert W. Bly
Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He is the author of 100 published book on topics ranging from science, sex, satire, and science fiction -- to small business, writing, advertising, and online marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”
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Ryan Holiday
Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube, and Google, and have been written about in AdAge, the New York Times, Gawker, and Fast Company. He is the author is *Trust Me, I'm Lying: Confessions of a Media Manipulator*, which is due out in July. He currently lives in New Orleans, with his rebellious puppy, Hanno.
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Rory Sutherland
Rory Sutherland is the vice-chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is the author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense, writes The Spectator’s Wiki Man column, presents several series for Radio 4, serves on the advisory board of the Evolution Institute and is former president of the Institute of Practitioners in Advertising. His TED talks have been viewed more than 7 million times.
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Jefferson Fisher
Hi, I’m Jefferson.
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I’m a Texas board certified personal injury attorney.
In 2022, I began making videos of my practical communication tips to help people argue less and talk more. I recorded them the same way as I do today—in my car, in between hearings or after work.
Today, I'm one of the most respected voices on communication and arguments in the world. Millions of people and some of the world's leading brands come to me for advice and practical strategies to communicate more effectively.
I have a podcast called, The Jefferson Fisher Podcast, and I wrote a book called The Next Conversation. -
Andrew Wilkinson
Andrew Wilkinson is the founder of Tiny, a Canadian holding company that owns over 40 businesses ranging from Dribbble, a social network for designers, to the AeroPress coffee maker. Tiny buys wonderful businesses from founders and holds them for the long-term. Andrew successfully bootstrapped the business from zero to hundreds of millions of dollars in value and still holds majority ownership. He has committed to give away at least half of his fortune via his foundation, Tiny Foundation, which is primarily focused on global health, investigative journalism, non-profit reform, and medical research. He lives in Victoria, Canada.
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Jim Hamilton
Born and educated in Glasgow, on leaving school I joined the Royal Navy and served as an engineer in the Fleet Air Arm for 21 years. Thereafter, I took a number of jobs in the private sector, before moving to the Middle East, where I worked for 11 years in military training. Nine years in Spain followed, where I taught languages before returning to the UK. I am currently living and working on the south coast in Hampshire. [amazon]
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