Alexandra Watkins

Founder of naming firm Eat My Words, Alexandra Watkins is a recognized expert on brand names with buzz. She is frequently quoted in the press and been featured in leading business publications including The Wall Street Journal, Inc., and Entrepreneur. Alexandra is a popular speaker at MBA programs and has been a guest presenter multiple times at the Stanford Graduate School of Business, San Francisco State, USF School of Management and their alumni association. She has also entertained audiences at the Proctor & Gamble alumni association, Uncollege, In-House Agency Forum, SF City Club, and many co-working spaces.

Alexandra first got hooked on naming when Gap hired her to create cheeky names for their first line of body care products. Soon a

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Rob Meyerson

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Prior to founding Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, I
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Mo Gawdat

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Eric Barker

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Ryan Holiday

Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube, and Google, and have been written about in AdAge, the New York Times, Gawker, and Fast Company. He is the author is *Trust Me, I'm Lying: Confessions of a Media Manipulator*, which is due out in July. He currently lives in New Orleans, with his rebellious puppy, Hanno.
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Brian P. Moran

Brian Moran, President and Founder of The 12 Week Year, has 30 years of expertise as a corporate executive, entrepreneur, consultant and coach. His background as a corporate executive combined with his experience as an entrepreneur positions him with a unique skill set to help individuals and organizations grow and prosper.
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Gary Vaynerchuk

Gary Vaynerchuk is the ultimate businessman. Born with an entrepreneurial spirit, Gary is a proven investor and advisor in the world of startups, and now an expert on the Fortune 500 world, through is work as CEO of Vaynermedia, a social media marketing agency. Having two bestsellers under his belt doesn't hurt either.

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Jim Rohn

Emanuel James "Jim" Rohn was an American entrepreneur, author and motivational speaker. His rags to riches story played a large part in his work, which influenced others in the personal development industry.

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Donald Miller

Librarian Note: There is more than one author in the Goodreads database with this name.

Don Miller is an American author, speaker, and entrepreneur best known for his New York Times bestseller Blue Like Jazz. He is the CEO of StoryBrand, a company that helps businesses clarify their messaging. Miller’s writing often explores faith, identity, and personal growth. His other books include Searching for God Knows What, Through Painted Deserts, and A Million Miles in a Thousand Years. He founded The Mentoring Project to support fatherless youth and has advised both nonprofit and government initiatives. His later work, including Scary Close and Building a StoryBrand, reflects a shift toward personal development and business communication. He live
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Allen Carr

Allen Carr was a British author and the founder of the global Allen Carr’s Easyway method, renowned for helping millions overcome smoking and other addictions. Born in Putney, London in 1934, Carr began smoking at 18 during National Service and struggled with the habit for over three decades. A qualified accountant, he finally quit in 1983 following a revelatory visit to a hypnotherapist. The experience didn’t directly cause him to quit, but it led to two key insights: that smoking was simply a form of nicotine addiction, and that withdrawal symptoms were minor and psychological in nature. These revelations inspired Carr to develop a revolutionary approach to quitting, one that did not rely on willpower, scare tactics, or substitution thera
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Al Ries

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Robert Greene

There is more than one author by this name on Goodreads.

Best-selling author and public speaker, Robert Greene was born in Los Angeles. He attended U.C. California at Berkeley and the University of Wisconsin at Madison, where he received a degree in classical studies. He has worked in New York as an editor and writer at several magazines, including Esquire; and in Hollywood as a story developer and writer.

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Rob Fitzpatrick

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K. Anders Ericsson

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Florence Scovel Shinn

Florence Scovel Shinn (September 24, 1871, Camden, New Jersey – October 17, 1940) was an American artist and book illustrator who became a New Thought spiritual teacher and metaphysical writer in her middle years. In New Thought circles, she is best known for her first book, The Game of Life and How to Play It (1925).

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Acharya Shunya

Acharya Shunya is the first female head of her spiritual lineage that traces its roots to 2,000-year-ago in India, She reinterprets and re-contextualizes ancient Vedic wisdom and dharma teachings of Advaita Vedanta (nondual teachings), Ayurveda's lifestyle wisdom and Yoga philosophy, to create a learning and awakening path for contemporary seekers, empowering people everywhere to lead spiritually fearless, fulfilled and enlightened lives. Her teachings acts like a bridge between ancient wisdom and issues faced by modern humans, today.

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Jen Gottlieb

Hi there, I'm Jen!

I'm all about helping you stop hiding and start shining like the star you are!
I have some experience under my belt - from my time as a VH1 host and Broadway actress, I've learned a thing or two about putting yourself out there and making a difference.

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Patrick Lencioni

Patrick Lencioni is a New York Times best-selling author, speaker, consultant and founder and president of The Table Group, a firm dedicated to helping organizations become healthy. Lencioni’s ideas around leadership, teamwork and employee engagement have impacted organizations around the globe. His books have sold nearly three million copies worldwide.

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David Horsager

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Rob Meyerson

Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, a brand strategy and identity firm. He is also creator and host of the podcast (and blog) How Brands Are Built , on which he has interviewed dozens of branding and naming experts such as David Aaker, Marty Neumeier, Laura Ries, Fabian Geyrhalter, Emily Heyward, and Denise Lee Yohn.

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Jeremy Miller

Jeremy Miller is a globally recognized branding expert and bestselling author of Sticky Branding and Brand New Name. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.For more information visit http://www.StickyBranding.com.
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