Jeremy Miller

Jeremy Miller is a globally recognized branding expert and bestselling author of Sticky Branding and Brand New Name. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.For more information visit http://www.StickyBranding.com.

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Rob Meyerson

Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, a brand strategy and identity firm. He is also creator and host of the podcast (and blog) How Brands Are Built , on which he has interviewed dozens of branding and naming experts such as David Aaker, Marty Neumeier, Laura Ries, Fabian Geyrhalter, Emily Heyward, and Denise Lee Yohn.

Prior to founding Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, I
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W. Timothy Gallwey

W. Timothy Gallwey is an author who has written a series of books in which he has set forth a methodology for coaching and for the development of personal and professional excellence in a variety of fields that he calls "the Inner Game". Since he began writing in the 1970s, his books include The Inner Game of Tennis, The Inner Game of Golf, The Inner Game of Music (with Barry Green), Inner Skiing and The Inner Game of Work. Gallwey's seminal work is The Inner Game of Tennis, with more than one million copies in print.
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Michael E. Gerber

Michael E. Gerber is an American author and founder of Michael E. Gerber Companies, a business skills training company based in Carlsbad, California.
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Laura Ries

Laura Ries is a marketing strategist, author, and president of Ries & Ries, the consultancy firm she co-founded with her father, Al Ries. She is known for her work in branding and has appeared frequently as a media commentator.
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Donald Miller

Librarian Note: There is more than one author in the Goodreads database with this name.

Don Miller is an American author, speaker, and entrepreneur best known for his New York Times bestseller Blue Like Jazz. He is the CEO of StoryBrand, a company that helps businesses clarify their messaging. Miller’s writing often explores faith, identity, and personal growth. His other books include Searching for God Knows What, Through Painted Deserts, and A Million Miles in a Thousand Years. He founded The Mentoring Project to support fatherless youth and has advised both nonprofit and government initiatives. His later work, including Scary Close and Building a StoryBrand, reflects a shift toward personal development and business communication. He live
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Richard Powers

Richard Powers has published thirteen novels. He is a MacArthur Fellow and received the National Book Award. His book The Overstory won the Pulitzer Prize in Fiction. He lives in the Great Smoky Mountains.

Librarian note: There is more than one author with this name in the Goodreads database.
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Brandon Sanderson

I’m Brandon Sanderson, and I write stories of the fantastic: fantasy, science fiction, and thrillers.

Defiant, the fourth and final volume of the series that started with Skyward in 2018, comes out in November 2023, capping an already book-filled year that will see the releases of all four Secret Projects: Tress of the Emerald Sea, The Frugal Wizard’s Handbook for Surviving Medieval England, Yumi and the Nightmare Painter, and Secret Project Four (with its official title reveal coming October 2023). These four books were all initially offered to backers of the #1 Kickstarter campaign of all time.

November 2022 saw the release of The Lost Metal, the seventh volume in the Mistborn saga, and the final volume of the Mistborn Era Two featuring Wax
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Jason Fried

Jason Fried is the co-founder and President of 37signals. Jason believes there’s real value and beauty in the basics. Jason co-wrote all of 37signals books, and is invited to speak around the world on entrepreneurship, design, management, and software.
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Richard H. Thaler

Richard H. Thaler is an American economist who was awarded the 2017 Nobel Prize in Economics.

He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and in 2015 was the president of the American Economic Association. He has been published in several prominent journals and is the author of a number of books, including Misbehaving: The Making of Behavioral Economics.
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Joe Hill

Joe Hill's debut, Heart-Shaped Box, won the Bram Stoker Award for Best First Novel. His second, Horns, was made into a film freakfest starring Daniel Radcliffe. His other novels include NOS4A2, and his #1 New York Times Best-Seller, The Fireman... which was also the winner of a 2016 Goodreads Choice Award for Best Horror Novel.

He writes short stories too. Some of them were gathered together in his prize-winning collection, 20th Century Ghosts.

He won the Eisner Award for Best Writer for his long running comic book series, Locke & Key, co-created with illustrator and art wizard Gabriel Rodriguez.

He lives in New Hampshire with a corgi named McMurtry after a certain beloved writer of cowboy tales. His next book, Strange Weather, a collect
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Rick Rubin

Rick Rubin is an American record executive and record producer. He is the co-founder of Def Jam Recordings, founder of American Recordings, and former co-president of Columbia Records.

Rubin helped popularise hip hop by producing records for acts such as the Beastie Boys, Geto Boys, Run-DMC, Public Enemy, and LL Cool J. He has also produced hit records for acts from a variety of other genres, predominantly heavy metal, alternative rock, hard rock, nu-metal, and country.

In 2007, Rubin was called "the most important producer of the last 20 years" by MTV and was named on Time's list of the "100 Most Influential People in the World".

His debut book, The Creative Act: A Way of Being, was published in January 2023.
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Tracy Wolff

New York Times and USA Today bestselling author Tracy Wolff is a lover of vampires, dragons, and all things that go bump in the night. A onetime English professor, she now devotes all her time to writing dark and romantic stories with tortured heroes and kick-butt heroines. She has written all her sixty-plus novels from her home in Austin, Texas, which she shares with her family. tracywolffbooks.com
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Phil Knight

Philip Hampson Knight, whose nickname is "Buck", is an American businessman and philanthropist. He is the co-founder and current chairman emeritus of Nike, Inc., and previously served as chairman and CEO of the company.
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Ethan Mollick

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Cary Elwes

Cary Elwes is a celebrated English actor who starred in The Princess Bride before moving on to roles in Robin Hood: Men in Tights, Glory, Days of Thunder, Twister, and Saw, among many other acclaimed performances. He will always be indebted to The Princess Bride, he says, for changing his life and giving him a career that has spanned decades. He lives in Hollywood, California, with his family.
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Sangu Mandanna

Sangu Mandanna was four years old when an elephant chased her down a forest road and she decided to write her first story about it. Seventeen years and many, many manuscripts later, she signed her first book deal. Sangu now lives in Norwich, a city in the east of England, with her husband and kids.
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Ed Catmull

Edwin Earl "Ed" Catmull, PhD is a computer scientist and current president of Walt Disney Animation Studios, DisneyToon Studios, and Pixar Animation Studios. As a computer scientist, Catmull has contributed to many important developments in computer graphics.
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Ryan Holiday

Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies by Twitter, YouTube, and Google, and have been written about in AdAge, the New York Times, Gawker, and Fast Company. He is the author is *Trust Me, I'm Lying: Confessions of a Media Manipulator*, which is due out in July. He currently lives in New Orleans, with his rebellious puppy, Hanno.
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Rory Sutherland

Rory Sutherland is the vice-chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is the author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense, writes The Spectator’s Wiki Man column, presents several series for Radio 4, serves on the advisory board of the Evolution Institute and is former president of the Institute of Practitioners in Advertising. His TED talks have been viewed more than 7 million times.
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Patrick Bet-David

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Alexandra Watkins

Founder of naming firm Eat My Words, Alexandra Watkins is a recognized expert on brand names with buzz. She is frequently quoted in the press and been featured in leading business publications including The Wall Street Journal, Inc., and Entrepreneur. Alexandra is a popular speaker at MBA programs and has been a guest presenter multiple times at the Stanford Graduate School of Business, San Francisco State, USF School of Management and their alumni association. She has also entertained audiences at the Proctor & Gamble alumni association, Uncollege, In-House Agency Forum, SF City Club, and many co-working spaces.

Alexandra first got hooked on naming when Gap hired her to create cheeky names for their first line of body care products. Soon a
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Eli Altman

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Tiago Forte

Tiago Forte is one of the world’s foremost experts on productivity and has taught thousands of people around the world how timeless principles and the latest technology can revolutionize their productivity, creativity, and personal effectiveness.

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Sabri Suby

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Rob Meyerson

Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, a brand strategy and identity firm. He is also creator and host of the podcast (and blog) How Brands Are Built , on which he has interviewed dozens of branding and naming experts such as David Aaker, Marty Neumeier, Laura Ries, Fabian Geyrhalter, Emily Heyward, and Denise Lee Yohn.

Prior to founding Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, I
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Jim Vandehei

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Lana Ferguson

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Ross Simmonds

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