Rob Meyerson

Rob Meyerson is a namer, brand consultant, and principal and founder of Heirloom, a brand strategy and identity firm. He is also creator and host of the podcast (and blog) How Brands Are Built , on which he has interviewed dozens of branding and naming experts such as David Aaker, Marty Neumeier, Laura Ries, Fabian Geyrhalter, Emily Heyward, and Denise Lee Yohn.

Prior to founding Heirloom, Rob's previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His past clients range from the Fortune 500 to Silicon Valley startups, from San Francisco to Shanghai, including brands such as Adobe, GE, John Deere, Disney, I

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Alexandra Watkins

Founder of naming firm Eat My Words, Alexandra Watkins is a recognized expert on brand names with buzz. She is frequently quoted in the press and been featured in leading business publications including The Wall Street Journal, Inc., and Entrepreneur. Alexandra is a popular speaker at MBA programs and has been a guest presenter multiple times at the Stanford Graduate School of Business, San Francisco State, USF School of Management and their alumni association. She has also entertained audiences at the Proctor & Gamble alumni association, Uncollege, In-House Agency Forum, SF City Club, and many co-working spaces.

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Daniel Goleman

Author of Emotional Intelligence and psychologist Daniel Goleman has transformed the way the world educates children, relates to family and friends, and conducts business. The Wall Street Journal ranked him one of the 10 most influential business thinkers.

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Robert Greene

There is more than one author by this name on Goodreads.

Best-selling author and public speaker, Robert Greene was born in Los Angeles. He attended U.C. California at Berkeley and the University of Wisconsin at Madison, where he received a degree in classical studies. He has worked in New York as an editor and writer at several magazines, including Esquire; and in Hollywood as a story developer and writer.

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W. Chan Kim

W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.
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Haruki Murakami

Haruki Murakami (村上春樹) is a Japanese writer. His novels, essays, and short stories have been best-sellers in Japan and internationally, with his work translated into 50 languages and having sold millions of copies outside Japan. He has received numerous awards for his work, including the Gunzo Prize for New Writers, the World Fantasy Award, the Tanizaki Prize, Yomiuri Prize for Literature, the Frank O'Connor International Short Story Award, the Noma Literary Prize, the Franz Kafka Prize, the Kiriyama Prize for Fiction, the Goodreads Choice Awards for Best Fiction, the Jerusalem Prize, and the Princess of Asturias Awards.
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Michael E. Gerber

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Miguel Ruiz

Miguel Ángel Ruiz Macías is a Mexican author known for his teachings on Toltec spirituality and neoshamanism. Best known for his 1997 bestseller The Four Agreements, Ruiz's work is embraced by the New Thought movement and has influenced many seeking spiritual enlightenment. His books, including The Mastery of Love and The Voice of Knowledge, have helped spread Toltec wisdom worldwide. Ruiz was named one of the Watkins 100 Most Spiritually Influential Living People in 2018. He also co-authored The Fifth Agreement with his son José Ruiz and has continued to write and teach on personal freedom and love.
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Donald Miller

Librarian Note: There is more than one author in the Goodreads database with this name.

Don Miller is an American author, speaker, and entrepreneur best known for his New York Times bestseller Blue Like Jazz. He is the CEO of StoryBrand, a company that helps businesses clarify their messaging. Miller’s writing often explores faith, identity, and personal growth. His other books include Searching for God Knows What, Through Painted Deserts, and A Million Miles in a Thousand Years. He founded The Mentoring Project to support fatherless youth and has advised both nonprofit and government initiatives. His later work, including Scary Close and Building a StoryBrand, reflects a shift toward personal development and business communication. He live
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Dennis Lehane

Dennis Lehane (born Aug 4th, 1966) is an American author. He has written several novels, including the New York Times bestseller Mystic River, which was later made into an Academy Award winning film, also called Mystic River, directed by Clint Eastwood and starring Sean Penn, Tim Robbins, and Kevin Bacon (Lehane can be briefly seen waving from a car in the parade scene at the end of the film). The novel was a finalist for the PEN/Winship Award and won the Anthony Award and the Barry Award for Best Novel, the Massachusetts Book Award in Fiction, and France's Prix Mystere de la Critique.

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Marty Neumeier

Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes ZAG, named one of the “top hundred business books of all time,” and THE DESIGNFUL COMPANY, a bestselling guide to nonstop innovation. An online presentation of his first book, THE BRAND GAP, has been viewed more than 22 million times since 2003. A sequel, THE BRAND FLIP, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, SCRAMBLE, is a “business thriller” about how to build a brand quickly with a new process called agile strategy. In 1996, Neumeier founded Critique magazine, the first journal about desi
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Carol S. Dweck

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Rick Rubin

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Jeremy Miller

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Françoise Sagan

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Austin Kleon

I’m a writer who draws. I make art with words and books with pictures. Author of Steal Like An Artist and other bestsellers. Visit my website: http://austinkleon.com/
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Ray Dalio

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Ryan Holiday

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John Langan

John Langan is the author of two novels, The Fisherman (Word Horde 2016) and House of Windows (Night Shade 2009), and two collections of stories, The Wide, Carnivorous Sky and Other Monstrous Geographies (Hippocampus 2013) and Mr. Gaunt and Other Uneasy Encounters (Prime 2008). With Paul Tremblay, he co-edited Creatures: Thirty Years of Monsters (Prime 2011). He's one of the founders of the Shirley Jackson Awards, for which he served as a juror during its first three years. Currently, he reviews horror and dark fantasy for Locus magazine.

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Nir Eyal

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Nir blogs regularly at NirAndFar.com
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Alexandra Watkins

Founder of naming firm Eat My Words, Alexandra Watkins is a recognized expert on brand names with buzz. She is frequently quoted in the press and been featured in leading business publications including The Wall Street Journal, Inc., and Entrepreneur. Alexandra is a popular speaker at MBA programs and has been a guest presenter multiple times at the Stanford Graduate School of Business, San Francisco State, USF School of Management and their alumni association. She has also entertained audiences at the Proctor & Gamble alumni association, Uncollege, In-House Agency Forum, SF City Club, and many co-working spaces.

Alexandra first got hooked on naming when Gap hired her to create cheeky names for their first line of body care products. Soon a
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Shane Parrish

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Jeremy Miller

Jeremy Miller is a globally recognized branding expert and bestselling author of Sticky Branding and Brand New Name. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.For more information visit http://www.StickyBranding.com.
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