Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
If you like book Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain here is the list of books you may also like
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Decoded: The Science Behind Why We Buy
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on…
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger mar…
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Contagious: Why Things Catch On
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association
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What makes things popular? Why do people talk about certain products and ideas more than others? Wh… -
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Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds
Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish yo…
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Behave: The Biology of Humans at Our Best and Worst
Why do we do the things we do?
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More than a decade in the making, this game-changing book is Robert Sapolsky's genre-shattering attempt to answer that question as fully as perhaps only he could, looking… -
How We Decide
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
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Since Plato, philosophers have described the decision-making process as either rational or emotional… -
Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. …
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Mastery
In this book, Robert Greene demonstrates that the ultimate form of power is mastery itself. By analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Albert Einstein, and Leona…
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On the Shortness of Life: Life Is Long if You Know How to Use It (Penguin Great Ideas)
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
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Thinking In Systems: A Primer
Meadows’ Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wrigh…
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Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading market…
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Thinking, Fast and Slow
In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emo…
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