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The E-myth Revisited

Small business coaching.

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Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

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Decoded: The Science Behind Why We Buy

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on…

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger mar…

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Contagious: Why Things Catch On

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Wh…

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The Buying Brain: Secrets for Selling to the Subconscious Mind

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Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds

Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish yo…

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Incognito: The Secret Lives of the Brain

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Behave: The Biology of Humans at Our Best and Worst

Why do we do the things we do?

More than a decade in the making, this game-changing book is Robert Sapolsky's genre-shattering attempt to answer that question as fully as perhaps only he could, looking…

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How We Decide

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

Since Plato, philosophers have described the decision-making process as either rational or emotional…

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Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. …

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Mastery

In this book, Robert Greene demonstrates that the ultimate form of power is mastery itself. By analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Albert Einstein, and Leona…

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Decoding the New Consumer Mind: How and Why We Shop and Buy

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The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

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Creativity: Flow and the Psychology of Discovery and Invention

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On the Shortness of Life: Life Is Long if You Know How to Use It (Penguin Great Ideas)

"Com uma linguagem leve, lúcida e atraente, neste texto Sêneca ensina como examinar os temas práticos da vida, sobretudo um dos mais cruciais da atualidade: o tempo. Sua atenção concentra-se na veloci…

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't poss…

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Thinking In Systems: A Primer

Meadows’ Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wrigh…

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Marketing 4.0: Moving from Traditional to Digital

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading market…

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Thinking, Fast and Slow

In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emo…

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Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

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