Decoded: The Science Behind Why We Buy
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on…
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Авторы на конкретных примерах показывают, что такое хорошо и что такое плохо в информационных, рекламных, журналистских и публицистических текстах. Как писать письма, на которые будут отвечать, и расс…
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
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1) Change the way you think about business models
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Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
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