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Behave: The Biology of Humans at Our Best and Worst

Why do we do the things we do?

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The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.

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New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

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Rework

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

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The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

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