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Decoded: The Science Behind Why We Buy

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on…

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The E-myth Revisited

Small business coaching.

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

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Start with Why: How Great Leaders Inspire Everyone to Take Action

Why do you do what you do?

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SPIN Selling: Situation Problem Implication Need-payoff

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best docu…

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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind…

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In today's world, yesterday's methods just don't work. In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he h…

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Never Split the Difference: Negotiating as if Your Life Depended on It

A former FBI hostage negotiator offers a new, field-tested approach to negotiating – effective in any situation.

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew abou…

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How to Win Friends & Influence People

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!

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Contagious: Why Things Catch On

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Outliers: The Story of Success

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Zero to One: Notes on Startups, or How to Build the Future

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The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

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Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

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