The Buying Brain: Secrets for Selling to the Subconscious Mind
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Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish yo…
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Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading market…
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Never Split the Difference: Negotiating as if Your Life Depended on It
A former FBI hostage negotiator offers a new, field-tested approach to negotiating – effective in any situation.
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The acclaimed Wall Street Journal and Business Week Bestseller.
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
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Cues: Master the Secret Language of Charismatic Communication
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For anyone who wants to be heard at work, earn that overdue promotion, or win more clients, deals, and projects, the bestselling author of Captivate , Vanessa Van Edwar… -
Getting to Yes: Negotiating Agreement Without Giving In
Describes a method of negotiation that isolates problems, focuses on interests, creates new options, and uses objective criteria to help two parties reach an agreement Amazon.com description: Product …
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The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
世界各国で200万部突破!
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有力企業、政府機関、国連、陸軍士官学校、一流アスリートにも指導・講演する「世界一のメンター」によるリーダーシップ論の決定版!
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Measure What Matters
The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
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Hooked: How to Build Habit-Forming Products
How do successful companies create products people can’t put down?
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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…
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Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)
Ditch the failed sales tactics, fill your pipeline, and crush your number
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Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clear… -
To Sell is Human: The Surprising Truth About Moving Others
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
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Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good sal…
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Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World
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AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.
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Candide
Candide is the story of a gentle man who, though pummeled and slapped in every direction by fate, clings desperately to the belief that he lives in "the best of all possible worlds." On the surface a …
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