Steve Krug
Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 600,000 copies in print.
His second book is the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.
The books were based on the 20+ years he spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.
His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA.
Steve currently spends most of his time writing, teaching usability workshops, and watching old movies on tv.
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Richard Hollis
Richard Hollis Hon. FRSL (born 1934) is a British graphic designer. He has taught at various art schools, written books, and worked as a printer, as a magazine editor and as a print-production manager. Hollis was elected as an Honorary Fellow of the Royal Society of Literature in 2019.
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Alina Wheeler
Author, speaker, consultant. Alina's business focus is managing perception. Her service is strategic imagination. Her passion is brand identity. Wheeler reinvents the marketing textbook, demystifies branding, and illuminates best practices and tools.
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Nir Eyal
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." (nominated for the 2019 Goodreads Choice Awards)
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He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
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Jeff Gothelf
In a world of continuous change, improvement and optimisation the delivery of products to market is no longer the right measure of success. Instead we must focus on outcomes — meaningful changes in human behavior — to tell us if we’ve delivered anything valuable to our customers.
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I teach executives and teams — through remote training, workshops, keynotes, & books — to focus on their customers, learn from mistakes and create a customer-obsessed culture based in humility and agility that continuously improves their products and services and the way they work.
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Jon Yablonski
I’m Jon Yablonski, a Senior UX Designer with a passion for designing digital tools that empower people. I’ve had the opportunity to learn and grow from a variety of challenges throughout my career — from e-commerce platforms, mobile apps and internal products to HMI systems within state-of-the-art vehicle platforms. I’m currently helping the world learn from its data as a Senior Product Designer Mixpanel. Previously, I worked on the next generation of in-vehicle digital experiences General Motors.
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Donald A. Norman
Donald Arthur Norman is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science, and has shaped the development of the field of cognitive systems engineering. He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Vi
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Jaime Levy
Jaime Levy is a product strategist, author, and public speaker based in Los Angeles and Berlin. The 2nd edition of her book "UX Strategy" was published by O'Reilly Media in April 2021.
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Her consultancy JaimeLevy.com helps business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Jaime offers in-house training, conducts public/private workshops, and speaks at design and innovation conferences worldwide.
For more than 30 years, Jaime has been a pioneer in the creation of game-changing digital products and services. She has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors.
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Artiom Dashinsky
Artiom Dashinsky is a product designer and entrepreneur based in Tel Aviv and Berlin. During his career, Artiom led the design of multiple products at startups, co-founded a tech startup, and managed an agency.
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For the last few years, Artiom has been working on his own digital, physical, and content products. His products are used by tens of thousands of professionals working at companies like Google, Airbnb, Netflix, and Boeing. Products he built or designed are featured in Wired, TechCrunch, Forbes, Quartz and more. -
Torrey Podmajersky
As president of Catbird Content, Torrey Podmajersky helps teams solve business and customer problems using UX and content. She has written inclusive and accessible consumer and professional experiences for Google, OfferUp, and Microsoft. She speaks, teaches, and mentors UX folks worldwide.
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Mike Monteiro
Some say the clothes make the man. Others say it’s opinions. Co-founder of Mule, Mike likes to have a bet both ways. His 2012 book, Design is a Job, was a love letter to hard work, self-awareness, and the importance of a good tailor.
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Mike cultivates his reputation around being serious about design, human rights, a damn fine joke, and the Phillies. His philosophy of supportive antagonism helps Mule create great internal and external projects. He has given talks about the responsibility of designers in client relationships at conferences such as CreativeMornings, TYPO, and An Event Apart.
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Susan M. Weinschenk
Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action.
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Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? She is the founder of the Weinschenk Institute. She teaches, speaks, mentors, and consults with Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions, and writes a popular blog: www.theteamw.com/blog, and the “Brain Wise: Work better, work smarter” bl -
Jon Duckett
Jon Duckett has been designing and building web sites for over a decade, working with global brands, and has authored and co-authored over a dozen books on web design, programming, usability and accessibility. He has curated conferences about web programming and has been a web strategy consultant, often coding front ends for projects and designing architectures for back end programming. He is the author of the best-selling, HTML & CSS: Design and Build Websites and JavaScript & jQuery: Interactive Front-End Web Development.
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Kyle Simpson
Kyle Simpson is an Open Web Evangelist from Austin, TX, who's passionate about all things JavaScript. He's an author, workshop trainer, tech speaker, and OSS contributor/leader.
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Anthony Williams
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Adham Dannaway
📘 Author of Practical U
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🤟 Pushing pixels since 2005
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Peter Morville
Peter Morville is a pioneer of the fields of information architecture and user experience. He's been helping people to plan since 1994. Clients include AT&T, Cisco, eBay, Harvard, IBM, Macy's, the Library of Congress, and the National Cancer Institute. He has delivered keynotes and workshops in North America, South America, Europe, Asia, and Australia. His work has been covered by Business Week, The Economist, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy.
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Robin P. Williams
Robin P. Williams is an American writer of computer-related books. She is particularly known for her manuals of style The Mac is Not a Typewriter and The Non-Designer's Design Book, as well as numerous manuals for various Mac OS operating systems and applications, including The Little Mac Book. Williams has also spent years studying William Shakespeare, and in 2006 issued her book Sweet Swan of Avon: Did a Woman Write Shakespeare? in which she proposed the writer Mary Sidney as a candidate in the Shakespearean authorship question.
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Jesse James Garrett
Jesse James Garrett is a User Experience Designer based in San Francisco, California and co-founder of Adaptive Path strategy and design consulting firm. His diagram titled The Elements of User Experience launched his popularity in the web design community in early 2000, which was later published as a book. In a 2005 paper, Garrett coined the term Ajax to describe the asynchronous technology behind emerging services like Google Maps and Google Suggest, as well as the resulting user experience which made it possible to browse without interruption by eliminating the reloading of the whole page.
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Marty Neumeier
Marty Neumeier is an author, designer, and brand adviser whose mission is to bring the principles and processes of design to business. His series of “whiteboard” books includes ZAG, named one of the “top hundred business books of all time,” and THE DESIGNFUL COMPANY, a bestselling guide to nonstop innovation. An online presentation of his first book, THE BRAND GAP, has been viewed more than 22 million times since 2003. A sequel, THE BRAND FLIP, lays out a new process for building brands in the age of social media and customer dominance. His most recent book, SCRAMBLE, is a “business thriller” about how to build a brand quickly with a new process called agile strategy. In 1996, Neumeier founded Critique magazine, the first journal about desi
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Brad Frost
I'm Brad Frost, a web designer, speaker, consultant, musician, and artist located in beautiful Pittsburgh, PA. I'm constantly tweeting, writing and speaking about the web and other topics. I've also helped create some tools and resources for web designers, including This Is Responsive, Pattern Lab, Styleguides.io, WTF Mobile Web, and Mobile Web Best Practices.
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Everett N. McKay
Everett McKay is Principal of UX Design Edge and a UX design trainer and consultant with global clientele. Everett’s specialty is finding practical, intuitive, simple, highly usable solutions quickly for web, mobile, and desktop applications. Everett has over 30 years’ experience in user interface design and has delivered UX design workshops to an international audience that includes Europe, Asia, South America, and Africa.
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Everett is author of "Intuitive Design: Eight Steps to an Intuitive Design", the definitive guide to designing intuitive interactions, and "UI Is Communication: How to Design Intuitive, User Centered Interfaces by Focusing on Effective Communication", a groundbreaking approach to UI design using human communication-based -
Russ Unger
Russ Unger is the director of experience planning for Draftfcb, the largest advertising/marketing agency in the Midwest. He has been involved in the information architecture of large-scale public-facing sites for such companies as Oprah.com and United Airlines. He has taught courses in Web and interactive design and contributes to Boxes and Arrows. He also serves on the board of the Information Architecture Institute.
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David Airey
An independent graphic designer specialising in logos and visual identities, with books to help design students, graphic designers, and those with something to sell.
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Steve Portigal
Steve Portigal is an experienced user researcher who helps organizations to build more mature user research practices. Based outside of San Francisco, he is principal of Portigal Consulting, and the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories.
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He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations. Steve is an accomplished presenter who speaks about culture, innovation, and design at companies and conferences across the globe. -
Rob Fitzpatrick
Rob is an entrepreneur of 12 years. He went through YCombinator (s07) with an attempt to figure out social advertising before Facebook managed to do so, which obviously didn’t work out so well. He has raised funding in the US and UK, built products used by customers like Sony and MTV, designed and Kickstarted a card game, cofounded the education agency Founder Centric, rebuilt a little sailboat, and has built and launched countless silly hobby and side projects which have (so far) managed to keep the wolf from the door. He’s a techie who (grudgingly) learned enterprise sales. He now specializes in the gathering of unbiased customer learning and taking an idea from nothing through to its first dozen or so paying customers.
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Rob is the author o -
John Maeda
John Maeda [MY-ay-da] is a world-renowned artist, graphic designer, computer scientist and educator whose career reflects his philosophy of humanizing technology. For more than a decade, he has worked to integrate technology, education and the arts into a 21st-century synthesis of creativity and innovation.
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Maeda's early work redefined the use of electronic media as a tool for expression by combining skilled computer programming with sensitivity to traditional artistic concerns. This work helped to develop the interactive motion graphics that are prevalent on the web today. A pioneering voice for simplicity in the digital age, he also initiated the Design by Numbers project, a global initiative to teach computer programming to visual artists -
Sean Ellis
Sean Ellis is CEO and cofounder of GrowthHackers.com, the number one online community built for growth hackers, with 1.8 million global users and over 350,000 new monthly visitors. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hackers Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.
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Robert Bringhurst
Robert Bringhurst is a Canadian poet, typographer and author. He is the author of The Elements of Typographic Style – a reference book of typefaces, glyphs and the visual and geometric arrangement of type. He has also translated works of epic poetry from Haida mythology into English.
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He lives on Quadra Island, near Campbell River, British Columbia (approximately 170 km northwest of Vancouver). -
Michael Bierut
Michael Bierut studied graphic design at the University of Cincinnati’s College of Design, Architecture, Art and Planning, graduating summa cum laude in 1980. Prior to joining Pentagram in 1990 as a partner in the firm’s New York office, he worked for ten years at Vignelli Associates, ultimately as vice president of graphic design.
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Bierut’s clients at Pentagram have included the Alliance for Downtown New York, Benetton, the Council of Fashion Designers of America, Alfred A. Knopf, the Walt Disney Company, Mohawk Paper Mills, Motorola, MillerCoors, the Toy Industry Association, Princeton University, Yale School of Architecture, New York University, the Fashion Institute of Technology, the Brooklyn Academy of Music, the Library of Congress, th -
Clay Shirky
Mr. Shirky divides his time between consulting, teaching, and writing on the social and economic effects of Internet technologies. His consulting practice is focused on the rise of decentralized technologies such as peer-to-peer, web services, and wireless networks that provide alternatives to the wired client/server infrastructure that characterizes the Web. Current clients include Nokia, GBN, the Library of Congress, the Highlands Forum, the Markle Foundation, and the BBC.
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In addition to his consulting work, Mr. Shirky is an adjunct professor in NYU's graduate Interactive Telecommunications Program (ITP), where he teaches courses on the interrelated effects of social and technological network topology -- how our networks shape culture and -
Ann Handley
Ann Handley is the author of Everybody Writes (2nd edition, 2023), co-author of Content Rules (Wiley 2011), a speaker, and the world's first Chief Content Officer. More at AnnHandley.com.
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Luke Wroblewski
LukeW is an internationally recognized digital product leader who has designed or contributed to software used by more than 700 million people worldwide.
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Luke was Co-founder and Chief Product Officer (CPO) of Bagcheck which was acquired by Twitter Inc. just nine months after being launched publicly. Prior to this, Luke was an Entrepreneur in Residence (EIR) at Benchmark Capital and the Chief Design Architect (VP) at Yahoo! Inc. where he worked on product alignment and forward-thinking integrated customer experiences on the Web, mobile, TV, and beyond.
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Stephen Wendel
Dr. Wendel is a behavioral scientist who studies how digital products can help individuals manage their money more effectively. He currently serves as the Head of Behavioral Science at Morningstar, a leading provider of independent investment research. At Morningstar, he leads a team of behavioral scientists and practitioners to conduct original research on savings and investing behavior, applies behavioral insights to Morningstar’s products and services, and frequently speaks with the media and industry groups on these topics.
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Stephen has authored three books on applied behavioral science: Designing for Behavior Change (November 2013), Improving Employee Benefits (September 2014), and Spiritual Design (September 2019). Outside of work, he -
John Whalen
John Whalen writes and edits books, comic books, and screenplays—comedy, satire, horror, crime, and fantasy and other stuffs.
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Will Grant
Will Grant is a veteran product designer and UX professional with over 25 years’ experience overseeing the design, information architecture, and usability of web and mobile products that have reached over a billion users.
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After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group—the world leaders in usable design. He has since devoted his career to working on designing usable, powerful products that solve problems and generate value for organizations.
With a deep understanding of mobile, enterprise, and consumer software products, Will is adept at identifying and addressing users’ problems with thoughtful design.
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David Heinemeier Hansson
David Heinemeier Hansson is a Danish programmer and the creator of the popular Ruby on Rails web development framework. He is also a partner at the web-based software development firm 37signals based in Chicago, Illinois.
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Tim Brown
Tim Brown is CEO and president of IDEO. He frequently speaks about the value of design thinking and innovation to business people and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks Serious Play and Change by Design appear on TED.com.
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An industrial designer by training, Tim has earned numerous design awards and has exhibited work at the Axis Gallery in Tokyo, the Design Museum in London, and the Museum of Modern Art in New York. He takes special interest in the convergence of technology and the arts, as well as the ways in which design can be used to promote the well-being of people living in emerging economies.
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Sara Wachter-Boettcher
Sara Wachter-Boettcher is a web consultant based in Philadelphia, and the author of the forthcoming Technically Wrong, from W.W. Norton, as well as two books for web professionals: Design for Real Life, with Eric Meyer, and Content Everywhere.
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She helps organizations make sense of their digital content, and speaks at conferences worldwide. -
Patty McCord
Patty McCord brings the Silicon Valley concepts of fresh ideas and innovation and applies them to rethinking the way we work. She challenges norms and invites us to reconsider the idea of “best practices.”
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From her many years working with companies that range from very large global tech companies to small very small innovative start-ups, Patty saw first-hand how companies can become slow and complacent and employees become cynics and whiners. She spent 14 years at Netflix experimenting with new ways to work. Making the Netflix culture deck become reality for the people who work there. From abolishing performance reviews to challenging the need for policies, Patty believes people come to work as fully formed adults with a desire to make an im -
Vanessa Patrick
Dr. Vanessa Patrick is a Professor of Marketing and the Associate Dean for Research at the Bauer College of Business at the University of Houston. She has a PhD in Business from the University of Southern California and an MBA in marketing and a BS degree in microbiology and biochemistry from Bombay University in India. Patrick has published dozens of research articles in top-tier academic journals in psychology, marketing, and management, and popular accounts of her work have appeared in the New York Times, Wall Street Journal, NPR, Los Angeles Times, Business Week, Fast Company, Forbes, Huffington Post and Washington Post. In her research, she investigates strategies to achieve personal mastery and inspire everyday excellence in oneself a
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A.K. Pradeep
Dr. Pradeep founded NeuroFocus in 2005. Now the company ranks as the world leader in the fast-growing neuromarketing research field, with numerous patents for its advanced technologies and a blue-chip client list representing Fortune 100 companies in dozens of categories.
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The Advertising Research Foundation honored him with the 2009 Great Minds Award Grand Prize, which recognizes an individual who brings excellence to advertising research in the category of research innovation. He was also named 2010 Person of the Year by the USA India Business Summit for his impressive innovations and achievements in the field of neuromarketing.
His new book The Buying Brain: Secrets to Selling to the Subconscious Mind was published in 2010.
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Stephen P. Anderson
Stephen P. Anderson is a speaker and consultant based out of Dallas, Texas. He spends unhealthy amounts of time thinking about design, psychology and leading intrapreneurial teams—topics he frequently speaks about at national and international events.
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Stephen recently published the Mental Notes card deck, a tool to help businesses use psychology to design better experiences. And, he’s currently writing a book on “Seductive Interactions” that will explore this topic of psychology and design in more detail.
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Emrah Yayici
Emrah Yayıcı is a best-selling author on amazon.com and keynote speaker in the fields of business analysis, design thinking and Web3 UX.
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He and his colleagues at UXservices help companies to build Web3 editions of their businesses by using blockchain-powered technologies such as dApps, smart contracts, NFTs, the metaverse, DeFi and GameFi. They organize UXistanbul Conference which is currently the shelling point of global Web3 UX community with members from 35 countries.
Emrah Yayıcı is one of the co-founders of BA-Works. He is contributing to IIBA® (International Institute of Business Analysis) as chapter President.
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James Martin
Over the last decade, award-winning graphic designer James Martin has built a successful creative agency, Baby Giant Design Co., with his business partner, creating logos and building brand design for a varied list of clients. Those clients include music heavy hitters The Chainsmokers, Michael Ray, and Carter McLean; and brands such as Bishop Slayer Oyster Stout and Plastic Freedom. His willingness to share his creative process, offer honest advice, and engage with fans and followers on social media has earned him a reputation as a generous and wise mentor and inspiration, especially to junior designers and those just getting started in the field. James lives in Southampton, England.
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Nicole Fenton
Nicole Fenton is a writer, editor, designer, and the co-author of Nicely Said: Writing for the Web with Style and Purpose. They design with words.
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Ethan Marcotte
Ethan Marcotte is a veteran web designer, speaker, and author. He’s perhaps best known for responsive web design, helping the industry discover a new way of designing for the ever-changing Web.
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Val Head
Val Head is a designer who works with agencies and small businesses to make fun and effective web sites. She speaks internationally at conferences and leads workshops on web design and creative coding. She is totally into design, type, and code. Every year she brings a swarm of web designers to Pittsburgh for the Web Design Day (webdesignday.com) conference. She contributes to .net magazine, is the managing editor of CreativeJS (creativejs.com), and helps keep Refresh Pittsburgh (refreshpittsburgh.org) going strong.
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Celia Hodent
Celia Hodent, PhD is an expert in game UX (user experience) and cognitive psychology. She is a consultant, speaker, and acclaimed author of The Gamer’s Brain: How Neuroscience and UX can Impact Video Game Design & The Psychology of Video Games.
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