Steve Portigal

Steve Portigal is an experienced user researcher who helps organizations to build more mature user research practices. Based outside of San Francisco, he is principal of Portigal Consulting, and the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories.

He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations. Steve is an accomplished presenter who speaks about culture, innovation, and design at companies and conferences across the globe.

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Keith Johnstone

KEITH JOHNSTONE is one of the few internationally recognized authorities in the field of improvisation, great chunks of which he created, including improvisation forms that include Theatresports™, Maestro Impro© (or Micetro© Impro), Gorilla Theatre™, and The Life Game©. Keith has written two best selling books about his Theatre and Improvisation theories and practices, in addition to several plays and short stories.

Theatresports™ is known worldwide. The Life Game© was produced by London’s Improbable Theatre Co. (directed by Phelim McDermott). It toured Great Britain and the USA to great reviews.
His books Impro, and Impro For Storytellers, have been translated into many languages. His plays are produced world wide.

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Donald A. Norman

Donald Arthur Norman is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science, and has shaped the development of the field of cognitive systems engineering. He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Vi
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Daniel Goleman

Author of Emotional Intelligence and psychologist Daniel Goleman has transformed the way the world educates children, relates to family and friends, and conducts business. The Wall Street Journal ranked him one of the 10 most influential business thinkers.

Goleman’s Emotional Intelligence was on The New York Times best sellers list for a year-and-a-half. Named one of the 25 "Most Influential Business Management Books" by TIME, it has been translated into 40 languages. The Harvard Business Review called emotional intelligence (EI) “a revolutionary, paradigm-shattering idea.”

Goleman’s new book, Focus: The Hidden Driver of Excellence, argues that attention — a fundamental mental ability for success — has come under siege. Leadership that get
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Steve Krug

Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 600,000 copies in print.

His second book is the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

The books were based on the 20+ years he spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA.

Steve currently spends most of his time writing, teaching usability workshops, and watching old movies on tv.
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Miguel Ruiz

Miguel Ángel Ruiz Macías is a Mexican author known for his teachings on Toltec spirituality and neoshamanism. Best known for his 1997 bestseller The Four Agreements, Ruiz's work is embraced by the New Thought movement and has influenced many seeking spiritual enlightenment. His books, including The Mastery of Love and The Voice of Knowledge, have helped spread Toltec wisdom worldwide. Ruiz was named one of the Watkins 100 Most Spiritually Influential Living People in 2018. He also co-authored The Fifth Agreement with his son José Ruiz and has continued to write and teach on personal freedom and love.
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Garth Nix

Garth Nix was born in 1963 in Melbourne, Australia, to the sound of the Salvation Army band outside playing 'Hail the Conquering Hero Comes' or possibly 'Roll Out the Barrel'. Garth left Melbourne at an early age for Canberra (the federal capital) and stayed there till he was nineteen, when he left to drive around the UK in a beat-up Austin with a boot full of books and a Silver-Reed typewriter.

Despite a wheel literally falling off the Austin, Garth survived to return to Australia and study at the University of Canberra. After finishing his degree in 1986 he worked in a bookshop, then as a book publicist, a publisher's sales representative, and editor. Along the way he was also a part-time soldier in the Australian Army Reserve, serving in
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Chip Heath

Chip Heath is the professor of Organizational Behavior in the Graduate School of Business at Stanford University.
He received his B.S. degree in Industrial Engineering from Texas A&M University and his Ph.D. in Psychology from Stanford.

He co-wrote a book titled Switch How to Change Things When Change Is Hard with his brother Dan Heath.

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Edward Chancellor

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Daniel H. Pink

Daniel H. Pink is the author of six provocative books — including his newest, When: The Scientific Secrets of Perfect Timing.

WHEN has spent 4 months on the New York Times bestseller list and was named a Best Book of 2018 by Amazon and iBooks.

Dan's other books include the long-running New York Times bestseller A Whole New Mind and the #1 New York Times bestsellers Drive and To Sell is Human. His books have won multiple awards and have been translated into 39 languages.

He and his wife, who live in Washington, DC, have three children -- a college senior, a college sophomore, and a high school sophomore.
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Keith Johnstone

KEITH JOHNSTONE is one of the few internationally recognized authorities in the field of improvisation, great chunks of which he created, including improvisation forms that include Theatresports™, Maestro Impro© (or Micetro© Impro), Gorilla Theatre™, and The Life Game©. Keith has written two best selling books about his Theatre and Improvisation theories and practices, in addition to several plays and short stories.

Theatresports™ is known worldwide. The Life Game© was produced by London’s Improbable Theatre Co. (directed by Phelim McDermott). It toured Great Britain and the USA to great reviews.
His books Impro, and Impro For Storytellers, have been translated into many languages. His plays are produced world wide.

Keith’s ideas about improvi
Buy books on Amazon
Rob Fitzpatrick

Rob is an entrepreneur of 12 years. He went through YCombinator (s07) with an attempt to figure out social advertising before Facebook managed to do so, which obviously didn’t work out so well. He has raised funding in the US and UK, built products used by customers like Sony and MTV, designed and Kickstarted a card game, cofounded the education agency Founder Centric, rebuilt a little sailboat, and has built and launched countless silly hobby and side projects which have (so far) managed to keep the wolf from the door. He’s a techie who (grudgingly) learned enterprise sales. He now specializes in the gathering of unbiased customer learning and taking an idea from nothing through to its first dozen or so paying customers.

Rob is the author o
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Nick Bostrom

Nick Bostrom is Professor at Oxford University, where he is the founding Director of the Future of Humanity Institute. He also directs the Strategic Artificial Intelligence Research Center. He is the author of some 200 publications, including Anthropic Bias (Routledge, 2002), Global Catastrophic Risks (ed., OUP, 2008), Human Enhancement (ed., OUP, 2009), and Superintelligence: Paths, Dangers, Strategies (OUP, 2014), a New York Times bestseller.

Bostrom holds bachelor degrees in artificial intelligence, philosophy, mathematics and logic followed by master’s degrees in philosophy, physics and computational neuroscience. In 2000, he was awarded a PhD in Philosophy from the London School of Economics.
He is recipient of a Eugene R. Gannon Award
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Richard P. Rumelt

Rumelt’s research has centered on corporate diversification strategy and the sources of sustainable advantage to individual business strategies. His current research interests center on the dynamics of industry transitions with a focus on the patterns and forces shaping the evolution of complex industries.

Rumelt received his doctorate from the Harvard Business School in 1972. He joined the UCLA faculty in 1976. He was President of the Strategic Management Society in 1995-98. He received the Irwin Prize for his book Strategy, Structure, and Economic Performance. In 1997, he was appointed Telecom Italia Strategy Fellow, a position he held until April 2000. He has won teaching awards at UCLA and received a “best paper prize” in 1997 from the S
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Susan M. Weinschenk

Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action.

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Austin Kleon

I’m a writer who draws. I make art with words and books with pictures. Author of Steal Like An Artist and other bestsellers. Visit my website: http://austinkleon.com/
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Alexander Osterwalder

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential strategy and innovation experts, a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. Together with Yves Pigneur, he invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies including Microsoft, Coca-Cola, Nestlé, MasterCard, Sony, Fujitsu, 3M, Intel, Roch
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Ben Horowitz

Ben Horowitz is the cofounder and general partner of Andreessen Horowitz, a Silicon Valley-based venture capital firm that invests in entrepreneurs building the next generation of leading technology companies. The firm's investments include Airbnb, GitHub, Facebook, Pinterest, and Twitter. Previously, he was cofounder and CEO of Opsware, formerly Loudcloud, which was acquired by Hewlett-Packard for $1.6 billion in 2007. Horowitz writes about his experiences and insights from his career as a computer science student, software engineer, cofounder, CEO, and investor in a blog that is read by nearly 10 million people. He has also been featured in the Wall Street Journal, the New York Times, the New Yorker, Fortune, the Economist, and Bloomberg
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