Stephen Wendel

Dr. Wendel is a behavioral scientist who studies how digital products can help individuals manage their money more effectively. He currently serves as the Head of Behavioral Science at Morningstar, a leading provider of independent investment research. At Morningstar, he leads a team of behavioral scientists and practitioners to conduct original research on savings and investing behavior, applies behavioral insights to Morningstar’s products and services, and frequently speaks with the media and industry groups on these topics.

Stephen has authored three books on applied behavioral science: Designing for Behavior Change (November 2013), Improving Employee Benefits (September 2014), and Spiritual Design (September 2019). Outside of work, he

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Jon Yablonski

I’m Jon Yablonski, a Senior UX Designer with a passion for designing digital tools that empower people. I’ve had the opportunity to learn and grow from a variety of challenges throughout my career — from e-commerce platforms, mobile apps and internal products to HMI systems within state-of-the-art vehicle platforms. I’m currently helping the world learn from its data as a Senior Product Designer Mixpanel. Previously, I worked on the next generation of in-vehicle digital experiences General Motors.
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Donald A. Norman

Donald Arthur Norman is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science, and has shaped the development of the field of cognitive systems engineering. He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Vi
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Steve Krug

Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 600,000 copies in print.

His second book is the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

The books were based on the 20+ years he spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense ("just me and a few well-placed mirrors") is based in Chestnut Hill, MA.

Steve currently spends most of his time writing, teaching usability workshops, and watching old movies on tv.
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Aldous Huxley

Aldous Leonard Huxley was an English writer and philosopher. His bibliography spans nearly 50 books, including non-fiction works, as well as essays, narratives, and poems.
Born into the prominent Huxley family, he graduated from Balliol College, Oxford, with a degree in English literature. Early in his career, he published short stories and poetry and edited the literary magazine Oxford Poetry, before going on to publish travel writing, satire, and screenplays. He spent the latter part of his life in the United States, living in Los Angeles from 1937 until his death. By the end of his life, Huxley was widely acknowledged as one of the foremost intellectuals of his time. He was nominated for the Nobel Prize in Literature nine times, and was e
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Kerry Patterson

Kerry is a prolific writer who has coauthored numerous articles and award-winning training programs. Kerry taught at Brigham Young University’s Marriott School of Management and then cofounded Interact Performance Systems, where he worked for ten years as vice president of research and development. Kerry is coauthor of the New York Times bestsellers Change Anything, Crucial Conversations, Crucial Confrontations, and Influencer. Kerry has completed doctoral work at Stanford University. He is a recipient of the Mentor of the Year Award and the 2004 William G. Dyer Distinguished Alumni Award from Brigham Young University.
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Tom Kelley

Thomas Kelley runs the marketing side of the hugely successful industrial product design firm IDEO. His brother, David, started the company in 1977 in Palo Alto, CA. One of his earliest projects was designing the first mouse for Steve Jobs at Apple Computers.
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Richard H. Thaler

Richard H. Thaler is an American economist who was awarded the 2017 Nobel Prize in Economics.

He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and in 2015 was the president of the American Economic Association. He has been published in several prominent journals and is the author of a number of books, including Misbehaving: The Making of Behavioral Economics.
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K. Anders Ericsson

K. Anders Ericsson (born 1947) is a Swedish psychologist and Conradi Eminent Scholar and Professor of Psychology at Florida State University who is internationally recognized as a researcher in the psychological nature of expertise and human performance.

Currently, Ericsson studies expert performance in domains such as medicine, music, chess, and sports, focusing exclusively on extended deliberate practice (e.g., high concentration practice beyond one's comfort zone) as a means of how expert performers acquire their superior performance. Critically, Ericsson's program of research serves as a direct complement to other research that addresses cognitive ability, personality, interests, and other factors that help researchers understand and pre
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Charles T. Munger

Charles Thomas Munger is an American business magnate, lawyer, investor, and philanthropist. He is Vice-Chairman of Berkshire Hathaway Corporation, the diversified investment corporation chaired by Warren Buffett; in this capacity, Buffett describes Charlie Munger as "my partner." Munger served as chairman of Wesco Financial Corporation from 1984 through 2011 (Wesco was approximately 80%-owned by Berkshire-Hathaway during that time). He is also the chairman of the Daily Journal Corporation, based in Los Angeles, California, and a director of Costco Wholesale Corporation.
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Donella H. Meadows

Donella H. "Dana" Meadows was a pioneering American environmental scientist, teacher, and writer. She was educated in science, receiving a B.A. in chemistry from Carleton College in 1963, and a Ph.D. in biophysics from Harvard in 1968. After a year-long trip with her husband, Dennis Meadows, from England to Sri Lanka and back, she became, along with him, a research fellow at MIT, as a member of a team in the department created by Jay Forrester, the inventor of system dynamics as well as the principle of magnetic data storage for computers. She taught at Dartmouth College for 29 years, beginning in 1972.
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John Whalen

John Whalen writes and edits books, comic books, and screenplays—comedy, satire, horror, crime, and fantasy and other stuffs.
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Shoshana Zuboff

Shoshana Zuboff is the Charles Edward Wilson Professor emerita, Harvard Business School. She is the author of In The Age of the Smart Machine: the Future of Work and Power and The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism. She received her Ph.D. from Harvard University and her BA from the University of Chicago.
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Nir Eyal

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." (nominated for the 2019 Goodreads Choice Awards)

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com
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Jaime Levy

Jaime Levy is a product strategist, author, and public speaker based in Los Angeles and Berlin. The 2nd edition of her book "UX Strategy" was published by O'Reilly Media in April 2021.

Her consultancy JaimeLevy.com helps business leaders and internal teams transform their product visions into innovative digital solutions that customers want. Jaime offers in-house training, conducts public/private workshops, and speaks at design and innovation conferences worldwide.

For more than 30 years, Jaime has been a pioneer in the creation of game-changing digital products and services. She has worked for Fortune 500 companies and award-winning agencies, leading the UX on projects in the entertainment, healthcare, finance, and technology sectors.

Jaim
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Jon Yablonski

I’m Jon Yablonski, a Senior UX Designer with a passion for designing digital tools that empower people. I’ve had the opportunity to learn and grow from a variety of challenges throughout my career — from e-commerce platforms, mobile apps and internal products to HMI systems within state-of-the-art vehicle platforms. I’m currently helping the world learn from its data as a Senior Product Designer Mixpanel. Previously, I worked on the next generation of in-vehicle digital experiences General Motors.
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Paul Millerd

Paul Millerd is an independent writer, freelancer, coach, and digital creator. He has written online for many years and has built a growing audience of curious humans from around the world. He spent several years working in strategy consulting before deciding to walk away and embrace a pathless path. He is fascinated about how our relationship to work is shifting and how more people can live lives where they can thrive
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John Whalen

John Whalen writes and edits books, comic books, and screenplays—comedy, satire, horror, crime, and fantasy and other stuffs.
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