Jeff Gothelf
In a world of continuous change, improvement and optimisation the delivery of products to market is no longer the right measure of success. Instead we must focus on outcomes — meaningful changes in human behavior — to tell us if we’ve delivered anything valuable to our customers.
I teach executives and teams — through remote training, workshops, keynotes, & books — to focus on their customers, learn from mistakes and create a customer-obsessed culture based in humility and agility that continuously improves their products and services and the way they work.
I am the co-author of Sense and Respond, Lean UX and Lean vs Agile vs Design Thinking. My most recent book is called Forever Employable: How to stop looking for work and let your next job
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Donald Arthur Norman is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science, and has shaped the development of the field of cognitive systems engineering. He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Vi
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Michael Lewis
Michael Monroe Lewis is an American author and financial journalist. He has also been a contributing editor to Vanity Fair since 2009, writing mostly on business, finance, and economics. He is known for his nonfiction work, particularly his coverage of financial crises and behavioral finance.
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Lewis was born in New Orleans and attended Princeton University, from which he graduated with a degree in art history. After attending the London School of Economics, he began a career on Wall Street during the 1980s as a bond salesman at Salomon Brothers. The experience prompted him to write his first book, Liar's Poker (1989). Fourteen years later, Lewis wrote Moneyball: The Art of Winning an Unfair Game (2003), in which he investigated the success of -
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Seth W. Godin, also known as "F. X. Nine", is an American author and a former dot com business executive.
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Steve Krug
Steve Krug (pronounced "kroog") is best known as the author of Don't Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 600,000 copies in print.
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His second book is the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.
The books were based on the 20+ years he spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.
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Jeff Patton
Jeff Patton has designed and developed software for the past 12 years on a wide variety of projects from on-line aircraft parts ordering to electronic medical records. Jeff has focused on Agile approaches since working on an early Extreme Programming team in 2000. In particular Jeff has specialized in the application of user centered design techniques to improve Agile requirements, planning, and products. Some of his recent writing on the subject can be found at www.AgileProductDesign.com and Alistair Cockburn’s Crystal Clear. His forthcoming book to be released in Addison-Wesley’s Agile Development Series gives tactical advice to those seeking to deliver useful, usable, and valuable software.
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Rob Fitzpatrick
Rob is an entrepreneur of 12 years. He went through YCombinator (s07) with an attempt to figure out social advertising before Facebook managed to do so, which obviously didn’t work out so well. He has raised funding in the US and UK, built products used by customers like Sony and MTV, designed and Kickstarted a card game, cofounded the education agency Founder Centric, rebuilt a little sailboat, and has built and launched countless silly hobby and side projects which have (so far) managed to keep the wolf from the door. He’s a techie who (grudgingly) learned enterprise sales. He now specializes in the gathering of unbiased customer learning and taking an idea from nothing through to its first dozen or so paying customers.
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Yanis Varoufakis
Ioannis "Yanis" Varoufakis is a Greek-Australian economist and politician. A former academic, he has been Secretary-General of MeRA25, a left-wing political party, since he founded it in 2018. A former member of Syriza, he served as Minister of Finance from January to July 2015 under Prime Minister Alexis Tsipras.
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Susan M. Weinschenk
Susan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action.
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Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? She is the founder of the Weinschenk Institute. She teaches, speaks, mentors, and consults with Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions, and writes a popular blog: www.theteamw.com/blog, and the “Brain Wise: Work better, work smarter” bl -
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Sutherland is a Graduate of the United States Military Academy, a Top Gun of his USAF RF-4C Aircraft Commander class[citation needed]. He flew more than one hundred missions over North Vietnam[citation needed]. After 11 years in the military, he became a doctor at the University of Colorado School of Medicine[citation needed]. Here he got involved in data collection and IT systems development.
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Dr. Jeff Sutherland is one of the inventors of the Scrum software development process. Together with Ken Schwaber, he created Scrum as a formal process at OOPSLA'95. Sutherland helped to write the Agile Manifesto in 2001. He is the writer of The Scrum Guide.
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Ben Horowitz
Ben Horowitz is the cofounder and general partner of Andreessen Horowitz, a Silicon Valley-based venture capital firm that invests in entrepreneurs building the next generation of leading technology companies. The firm's investments include Airbnb, GitHub, Facebook, Pinterest, and Twitter. Previously, he was cofounder and CEO of Opsware, formerly Loudcloud, which was acquired by Hewlett-Packard for $1.6 billion in 2007. Horowitz writes about his experiences and insights from his career as a computer science student, software engineer, cofounder, CEO, and investor in a blog that is read by nearly 10 million people. He has also been featured in the Wall Street Journal, the New York Times, the New Yorker, Fortune, the Economist, and Bloomberg
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Nir Eyal
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." (nominated for the 2019 Goodreads Choice Awards)
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He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
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Jon Yablonski
I’m Jon Yablonski, a Senior UX Designer with a passion for designing digital tools that empower people. I’ve had the opportunity to learn and grow from a variety of challenges throughout my career — from e-commerce platforms, mobile apps and internal products to HMI systems within state-of-the-art vehicle platforms. I’m currently helping the world learn from its data as a Senior Product Designer Mixpanel. Previously, I worked on the next generation of in-vehicle digital experiences General Motors.
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Jaime Levy
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Susan M. Weinschenk
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Jeff Patton
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Adham Dannaway
📘 Author of Practical U
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🤟 Pushing pixels since 2005
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Peter Morville
Peter Morville is a pioneer of the fields of information architecture and user experience. He's been helping people to plan since 1994. Clients include AT&T, Cisco, eBay, Harvard, IBM, Macy's, the Library of Congress, and the National Cancer Institute. He has delivered keynotes and workshops in North America, South America, Europe, Asia, and Australia. His work has been covered by Business Week, The Economist, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy.
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Jesse James Garrett
Jesse James Garrett is a User Experience Designer based in San Francisco, California and co-founder of Adaptive Path strategy and design consulting firm. His diagram titled The Elements of User Experience launched his popularity in the web design community in early 2000, which was later published as a book. In a 2005 paper, Garrett coined the term Ajax to describe the asynchronous technology behind emerging services like Google Maps and Google Suggest, as well as the resulting user experience which made it possible to browse without interruption by eliminating the reloading of the whole page.
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Dan Olsen
Dan Olsen is an entrepreneur, consultant, and Lean product expert. He is also the author of The Lean Product Playbook, the missing manual on how to apply Lean Startup to build products that customers love. Learn more at http://leanproductplaybook.com/.
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Dan earned a BS in electrical engineering from Northwestern and an MBA from Stanford. He also earned a master's degree in industrial engineering from Virginia Tech, where he studied the lean manufacturing principles that inspired the Lean Startup movement.
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Brad Frost
I'm Brad Frost, a web designer, speaker, consultant, musician, and artist located in beautiful Pittsburgh, PA. I'm constantly tweeting, writing and speaking about the web and other topics. I've also helped create some tools and resources for web designers, including This Is Responsive, Pattern Lab, Styleguides.io, WTF Mobile Web, and Mobile Web Best Practices.
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Bill Burnett
Bill Burnett is an award-winning Silicon Valley designer and the Executive Director of the renowned Design Program at Stanford University.
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Bill Burnett is the Executive Director of the Design Program at Stanford. He directs the undergraduate and graduate program in design at Stanford, both interdepartmental programs between the Mechanical Engineering department and the Art department. He got his BS and MS in Product Design at Stanford and has worked professionally on a wide variety of projects ranging from award-winning Apple PowerBooks to the original Hasbro Star Wars action figures. He holds a number of mechanical and design patents, and design awards for a variety of products including the first “slate” computer. In addition to his duties -
Everett N. McKay
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Everett is author of "Intuitive Design: Eight Steps to an Intuitive Design", the definitive guide to designing intuitive interactions, and "UI Is Communication: How to Design Intuitive, User Centered Interfaces by Focusing on Effective Communication", a groundbreaking approach to UI design using human communication-based -
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Natalie Marie Dunbar
Natalie Marie Dunbar is a UX-focused content strategist with a unique blend of skills as a journalist, content writer, and user experience researcher. Taken together with her curiosity for technology and her passion for engaging consumers, Natalie excels in balancing the creation of delightful user experiences with strategic content that supports the needs of a business or organization.
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Natalie has worked in various roles as a content writer and strategist for brands that include Anthem, Farmers Insurance, Kaiser Permanente, Walmart, and YP.com.
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Will Grant
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Gil Broza
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Gojko Adzic
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Stephen P. Anderson
Stephen P. Anderson is a speaker and consultant based out of Dallas, Texas. He spends unhealthy amounts of time thinking about design, psychology and leading intrapreneurial teams—topics he frequently speaks about at national and international events.
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Stephen recently published the Mental Notes card deck, a tool to help businesses use psychology to design better experiences. And, he’s currently writing a book on “Seductive Interactions” that will explore this topic of psychology and design in more detail.
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Allan Kelly
Allan Kelly has held just about every job in the software world, from system admin to development manager by way of programmer and product manager. Today he works helping teams adopt and deepen Agile practices, and writing far too much. He specialises in working with software product companies and aligning products and processes with company strategy.
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He is the author of three books: "Xanpan - reflections on agile and software development" (https://leanpub.com/xanpan), "Business Patterns for Software Developers" and “Changing Software Development: Learning to be Agile”; the originator of Retrospective Dialogue Sheets (http://www.dialoguesheets.com), a regular conference speaker and frequent contributor to journals.
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Bill Moggridge
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