Books similar like Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

Power And Prediction: The Disruptive Economics of Artificial Intelligence

Disruption resulting from the proliferation of AI is coming. The authors of the bestselling Prediction Machines describe what you can do to prepare.

Banking and finance, pharmaceuticals, automotive, me…

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Firestarters: How Innovators, Instigators, and Initiators Can Inspire You to Ignite Your Own Life

What is the difference between those bold enough to pursue their dreams and others who never get comfortable enough to ignite their lives? The doers are "Firestarters" and, because of them, the world …

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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Survive and thrive in the marketplace without pitching your product. Learn how to build an online content platform that attracts new customers!

Every start-up and entrepreneur struggles to reach a…

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Take Command: Find Your Inner Strength, Build Enduring Relationships, and Live the Life You Want (Dale Carnegie Books)

Take command of your future with this groundbreaking, Wall Street Journal bestseller, from the experts who brought you How to Win Friends and Influence People.

Take Command offers powerful tools and ti…

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The 80/20 Principle: The Secret to Achieving More with Less

How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle--the well-known, unpublicized secret that 80 percent of all our results in business and i…

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Purple Cow: Transform Your Business by Being Remarkable

The acclaimed Wall Street Journal and Business Week Bestseller.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and Kris…

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The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns

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Karma: A Yogi's Guide to Crafting Your Destiny

A new perspective on the overused and misunderstood concept of "karma" that offers the key to happiness and enlightenment, from the New York Times bestselling author and world-renowned spiritual maste…

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Business Model Generation

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.

1) Change the way you think about business models

Business Model Generati…

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Contagious: Why Things Catch On

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Wh…

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The Effective Executive: The Definitive Guide to Getting the Right Things Done (Harperbusiness Essentials)

What makes an effective executive? The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlook…

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The Art of SEO: Mastering Search Engine Optimization

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Good Strategy Bad Strategy: The Difference and Why It Matters

Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and im…

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Content Strategy for the Web

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger mar…

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The Challenger Sale: Taking Control of the Customer Conversation

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with …

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SPIN Selling: Situation Problem Implication Need-payoff

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best docu…

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Traction: A Startup Guide to Getting Customers

Most startups end in failure.

Almost every failed startup has a product. What failed startups don't have are enough customers.

Founders and employees fail to spend time thinking about (and working on) t…

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To Sell is Human: The Surprising Truth About Moving Others

From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor St…

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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Chet Holmes has been called “one of the top 20 change experts in the country.” He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple con…

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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…

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Made to Stick: Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.

Mark Twain once observed, …

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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more th…

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The Five Most Important Questions You Will Ever Ask About Your Organization

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This is Marketing: You Can't Be Seen Until You Learn To See

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom…

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Playing to Win: How Strategy Really Works

A Wall Street Journal and Washington Post Bestseller A playbook for creating your company's winning strategy. Strategy is not complex. But it is hard. It’s hard because it forces people and organizati…

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SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

$1.33 billion in sales. That’s what this ‘selling system’ is responsible for generating, in 416 different industries and niches. It works. And it will work for you.

How do I know? Well, five short year…

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Value Proposition Design: How to Create Products and Services Customers Want

If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to…

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Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind…

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Running Lean: Iterate from Plan A to a Plan That Works

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because …

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business

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