Content Strategy for the Web
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Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word
When you depend on users to perform specific actions―like buying tickets, playing a game, or riding public transit―well-placed words are most effective. But how do you choose the right words? And how …
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Good Strategy Bad Strategy: The Difference and Why It Matters
Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and im…
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Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)
Ditch the failed sales tactics, fill your pipeline, and crush your number
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Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clear… -
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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…
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Made to Stick: Why Some Ideas Survive and Others Die
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.
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Mark Twain once observed, … -
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Give and Take: A Revolutionary Approach to Success
Give and Take highlights what effective networking, collaboration, influence, negotiation, and leadership skills have in common.
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For generations, we have focused on the individual drivers of success: p… -
Effortless: Make It Easier to Do What Matters Most
The New York Times bestselling author of Essentialism takes on the holy grail of human performance: How can we make it easier to get the right things done?
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Hooked: How to Build Habit-Forming Products
How do successful companies create products people can’t put down?
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Contagious: Why Things Catch On
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association
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What makes things popular? Why do people talk about certain products and ideas more than others? Wh… -
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This is Marketing: You Can't Be Seen Until You Learn To See
#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom…
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Zen Mind, Beginner's Mind: Informal Talks on Zen Meditation and Practice
“In the beginner’s mind there are many possibilities, but in the expert’s there are few.”
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So begins this most beloved of all American Zen books. Seldom has such a small handful of words provided a tea…