Books similar like The Fall of Advertising & the Rise of PR

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

Buy this book on Amazon

A Technique for Producing Ideas

A step-by-step technique for sparking breakthrough creativity in advertising--or any field

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters…

Buy this book on Amazon

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth

#1 New York Times , Wall Street Journal , and USA Today Bestseller! Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it! Have you ever wondered why some p…

Buy this book on Amazon

Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is…

Buy this book on Amazon

Essentialism: The Disciplined Pursuit of Less

Have you ever found yourself stretched too thin?
Do you simultaneously feel overworked and underutilized?
Are you often busy but not productive?
Do you feel like your time is constantly being hijacked b…

Buy this book on Amazon

Be Useful: Seven Tools for Life

The seven rules to follow to realize your true purpose in life—distilled by Arnold Schwarzenegger from his own journey of ceaseless reinvention and extraordinary achievement, and available for absolut…

Buy this book on Amazon

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

National Bestseller

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.

Will Guidara was twenty-six when he took the helm of Eleven…

Buy this book on Amazon

Start with Why: How Great Leaders Inspire Everyone to Take Action

Why do you do what you do?

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees ali…

Buy this book on Amazon

The Miracle Morning for Parents and Families: How to Bring Out the Best in Your KIDS and Your SELF

Buy this book on Amazon

It Doesn't Have to Be Crazy at Work

In this timely manifesto, the authors of the New York Times bestseller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a suc…

Buy this book on Amazon

Trump Never Give Up: How I Turned My Biggest Challenges into Success

Buy this book on Amazon

Trump: The Art of the Deal

Trump reveals the business secrets that have made him America’s foremost deal maker!

“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as we…

Buy this book on Amazon

The Cold Start Problem: How to Start and Scale Network Effects

A venture capitalist draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech’s most successful products have solved the d…

Buy this book on Amazon

To Sell is Human: The Surprising Truth About Moving Others

From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor St…

Buy this book on Amazon

Grinding It Out: The Making of McDonald's

Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising hav…

Buy this book on Amazon

Hook Point: How to Stand Out in a 3-Second World

Hook How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create…

Buy this book on Amazon

Differentiate or Die: Survival in Our Era of Killer Competition

Buy this book on Amazon

The New Confessions of an Economic Hit Man

Shocking The original version of this astonishing tell-all book spent 73 weeks on the New York Times bestseller list, has sold more than 1.25 million copies, and has been translated into 32 languages.…

Buy this book on Amazon

Effortless: Make It Easier to Do What Matters Most

The New York Times bestselling author of Essentialism takes on the holy grail of human performance: How can we make it easier to get the right things done?

Is there a goal you want to make progress on,…

Buy this book on Amazon

The Fall of Advertising & the Rise of PR

Similar books (19)