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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an…

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Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind…

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Marketing Warfare

The book that changed marketing forever is now updated for the new millennium

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Take Command: Find Your Inner Strength, Build Enduring Relationships, and Live the Life You Want (Dale Carnegie Books)

Take command of your future with this groundbreaking, Wall Street Journal bestseller, from the experts who brought you How to Win Friends and Influence People.

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Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System from Crisis — and Themselves

Andrew Ross Sorkin delivers the first true behind-the-scenes, moment-by-moment account of how the greatest financial crisis since the Great Depression developed into a global tsunami. From inside the …

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Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business

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The acclaimed Wall Street Journal and Business Week Bestseller.

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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

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