The Anatomy of Humbug: How to Think Differently About Advertising
If you like book The Anatomy of Humbug: How to Think Differently About Advertising here is the list of books you may also like
Buy this book on AmazonSimilar books (20)
-
Good Strategy Bad Strategy: The Difference and Why It Matters
Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and im…
Buy this book on Amazon -
Playing to Win: How Strategy Really Works
A Wall Street Journal and Washington Post Bestseller A playbook for creating your company's winning strategy. Strategy is not complex. But it is hard. It’s hard because it forces people and organizati…
Buy this book on Amazon -
Better Brand Health: Measures and Metrics for a How Brands Grow World
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers…
Buy this book on Amazon -
Alchemy: The Surprising Power of Ideas That Don't Make Sense
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb
Buy this book on Amazon
To be brilliant, you have to be irrational
Why is Red Bull so popular – even though everyone… -
A New Way To Think: Your Guide to Superior Management Effectiveness
If you could imagine the ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers, what would that look like?
Buy this book on Amazon
It would look like this book. Over a stel… -
How Brands Grow: What Marketers Don't Know
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & ho…
Buy this book on Amazon -
-
-
Nexus: A Brief History of Information Networks from the Stone Age to AI
From the author of Sapiens comes the groundbreaking story of how information networks have made, and unmade, our world.
Buy this book on Amazon
For the last 100,000 years, we Sapiens have accumulated enormous power. But despi… -
Hit Makers: The Science of Popularity in an Age of Distraction
Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbu…
Buy this book on Amazon -
-
-
Hidden Potential: The Science of Achieving Greater Things
#1 New York Times bestseller
Buy this book on Amazon
"This brilliant book will shatter your assumptions about what it takes to improve and succeed. I wish I could go back in time and gift it to my younger self. It would've he… -
Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind…
Buy this book on Amazon -
Same as Ever: A Guide to What Never Changes
“Want to understand the changing world? Start with what stays the same. That’s the amazing conclusion of Morgan Housel’s fascinating, useful, and highly-entertaining book.”
Buy this book on Amazon
— Arthur C. Brooks, Professo… -
Think Again: The Power of Knowing What You Don't Know
Think Again is a book about the benefit of doubt, and about how we can get better at embracing the unknown and the joy of being wrong. Evidence has shown that creative geniuses are not attached to one…
Buy this book on Amazon -
The Choice Factory: 25 behavioural biases that influence what we buy
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from triv…
Buy this book on Amazon -
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
“What does it mean to manage well?”
Buy this book on Amazon
From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to rea… -
-
Blink: The Power of Thinking Without Thinking
Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never a…
Buy this book on Amazon