The Choice Factory: 25 behavioural biases that influence what we buy

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from triv…

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The Choice Factory: 25 behavioural biases that influence what we buy

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Now It All Makes Sense: How an ADHD Diagnosis Brought Clarity to My Life