Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends…
If you like book Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It here is the list of books you may also like
Buy this book on AmazonSimilar books (20)
-
The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital
Do you want to build a software product that people want and are willing to pay for? Do you dream of growing the kind of company that employs smart, creative people? Are you tired of waiting for inves…
Buy this book on Amazon -
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
Buy this book on Amazon
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and w… -
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger mar…
Buy this book on Amazon -
Loved: How to Market Tech Products Customers Adore
In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their prod…
Buy this book on Amazon -
Product-Led Growth: How to Build a Product That Sells Itself (ProductLed Library Book 1)
“Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” - Nir Eyal, Author of “Hooked” and “Indistractible”
Buy this book on Amazon
“As … -
-
Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind…
Buy this book on Amazon -
Start Small, Stay Small: A Developer's Guide to Launching a Startup
Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground wit…
Buy this book on Amazon -
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…
Buy this book on Amazon -
The Cold Start Problem: How to Start and Scale Network Effects
A venture capitalist draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech’s most successful products have solved the d…
Buy this book on Amazon -
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
The missing manual on how to apply Lean Startup to build products that customers love
Buy this book on Amazon
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a star… -
-
Traction: A Startup Guide to Getting Customers
Most startups end in failure.
Buy this book on Amazon
Almost every failed startup has a product. What failed startups don't have are enough customers.
Founders and employees fail to spend time thinking about (and working on) t… -
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Do Not Read This Book If You Hate Money
Buy this book on Amazon
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, … -
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."
Buy this book on Amazon
- Marty Cagan
How do you know that you are m… -
Inspired: How to Create Tech Products Customers Love
Как известно, существует большая разница между тем, как создают свои продукты самые успешные компании и как это делают все остальные. Многие производители стремятся выпускать привлекательные товары. О…
Buy this book on Amazon -
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Here’s exactly what this book will show you how to do:
Buy this book on Amazon
How To Charge a Lot More Than You Currently Are…
a- The Tiny Market Big Money Process we use to laser focus on niche markets overflowing with cash
b… -
-
Escaping the Build Trap: How Effective Product Management Creates Real Value
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall…
Buy this book on Amazon -
$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series)
You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell…
Buy this book on Amazon
This book contains the playbooks that took me from sleeping on my gym floor to owning a por…