Product Marketing Debunked: The Essential Go-To-Market Guide
If you like book Product Marketing Debunked: The Essential Go-To-Market Guide here is the list of books you may also like
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The Design of Everyday Things
The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. …
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Revenge: Meghan, Harry and the War between the Windsors
The British Royal Family believed that the dizzy success of the Sussex wedding, watched and celebrated around the world, was the beginning of a new era for the Windsors. Yet, within one tumultuous yea…
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends…
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Range: Why Generalists Triumph in a Specialized World
What's the most effective path to success in any domain? It's not what you think.
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Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should s… -
Inspired: How to Create Tech Products Customers Love
Как известно, существует большая разница между тем, как создают свои продукты самые успешные компании и как это делают все остальные. Многие производители стремятся выпускать привлекательные товары. О…
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Andromeda
”Förlagshuset ligger som ett fartyg som ankrat mitt i stan, en stor ljus byggnad som kröns av en takterrass. Fasaden är ett rutnät av trä och granit, i vinden vajar flaggor med ett snirkligt men bestä…
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The Brand Gap
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both way…
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Loved: How to Market Tech Products Customers Adore
In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their prod…
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As a Man Thinketh
The mind guides our footsteps as we progress along the pathway of life.
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Purity of mind leads inevitably to purity of life, to the precious love and understanding that should control our everyday acts a… -
Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind…
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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
“What does it mean to manage well?”
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From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to rea… -
Crucial Conversations: Tools for Talking When Stakes are High
Learn how to keep your cool and get the results you want when emotions flare.
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When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suff… -
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The Art Thief: A True Story of Love, Crime, and a Dangerous Obsession
One of the most remarkable true-crime narratives of the twenty-first the story of the world’s most prolific art thief, Stéphane Breitwieser.
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In this spellbinding portrait of obsession and flawed genius…