Books similar like How to Write a Good Advertisement: A Short Course in Copywriting

Scientific Advertising

Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author…

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Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogi…

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The Boron Letters

Series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing.

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Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding fie…

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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

Here’s exactly what this book will show you how to do:
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Great Leads: The Six Easiest Ways To Start Any Sales Message

Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead. Every marketer worth the name can tell you how important the headline is. But far too many of t…

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Twenty Thousand Leagues Under the Sea (Captain Nemo, #2)

When an unidentified “monster” threatens international shipping, French oceanographer Pierre Aronnax and his unflappable assistant Conseil join an expedition organized by the US Navy to hunt down and …

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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In th…

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Tested Advertising Methods

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy tha…

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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Chet Holmes has been called “one of the top 20 change experts in the country.” He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple con…

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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writer…

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My Life in Advertising

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Indistractable: How to Control Your Attention and Choose Your Life

You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you're about to get back to work, a colleague taps you on the shoulder to…

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The 4-Hour Workweek

What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: "I race motorcycles in Europe." "I sk…

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No B.S. Time Management for Entrepreneurs

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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

Your brain is being controlled-and you don't even know it.

Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being …

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The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and Sexual Desire

The Ultimate Spiritual Guide for Men

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The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity.

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DotCom Secrets: The Underground Playbook for Growing Your Company Online

If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you've got a traffic or conversion problem. In Russell Brunson's experi…

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How to Write a Good Advertisement: A Short Course in Copywriting

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