My Life in Advertising
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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Here’s exactly what this book will show you how to do:
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How To Charge a Lot More Than You Currently Are…
a- The Tiny Market Big Money Process we use to laser focus on niche markets overflowing with cash
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Influence: The Psychology of Persuasion
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding fie…
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Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to why do some companies thrive inuncertainty, even chaos, and others do not? Bas…
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Confessions of an Advertising Man
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of m…
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Anything You Want
Best known for creating CD Baby, the most popular music site for independent artists, founder Derek Sivers chronicles his “accidental” success and failures into this concise and inspiring book on how …
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Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
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Told with brutal candor and prodigal generosity, David Ogi… -
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Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or j…
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SPIN Selling: Situation Problem Implication Need-payoff
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best docu…
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy tha…
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Troy (Stephen Fry's Great Mythology, #3)
The story of Troy speaks to all of us - the kidnapping of Helen, a queen celebrated for her beauty, sees the Greeks launch a thousand ships against the city of Troy, to which they will lay siege for t…
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Start with Why: How Great Leaders Inspire Everyone to Take Action
Why do you do what you do?
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Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees ali… -
Positioning: The Battle for Your Mind
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind…
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Made to Stick: Why Some Ideas Survive and Others Die
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.
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Mark Twain once observed, … -
Contagious: Why Things Catch On
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association
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What makes things popular? Why do people talk about certain products and ideas more than others? Wh… -
The 4-Hour Workweek
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: "I race motorcycles in Europe." "I sk…
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$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series)
You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell…
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This book contains the playbooks that took me from sleeping on my gym floor to owning a por… -
Make Your Bed: Little Things That Can Change Your Life...and Maybe the World
Listening Length: 1 hour and 53 minutes
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If you want to change the world, start off by making your bed.
On May 17, 2014, Admiral William H. McRaven addressed the graduating class of the University of Tex… -
The Algebra of Wealth: A Simple Formula for Financial Security
AN INSTANT #1 NEW YORK TIMES BESTSELLER
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A must-have guide to optimizing your life for wealth and success, from bestselling author, NYU professor, and co-host of the Pivot podcast Scott Galloway.
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