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Scientific Advertising

Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author…

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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

Here’s exactly what this book will show you how to do:
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$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series)

You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell…
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Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

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Great Leads: The Six Easiest Ways To Start Any Sales Message

Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead. Every marketer worth the name can tell you how important the headline is. But far too many of t…

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Copywriting Secrets

What if you could sell anything to anyone?

Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people…

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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales

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In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In th…

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Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

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If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you've got a traffic or conversion problem. In Russell Brunson's experi…

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy tha…

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Breakthrough Advertising

This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.

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Positioning: The Battle for Your Mind

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an…

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The acclaimed Wall Street Journal and Business Week Bestseller.

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Influence: The Psychology of Persuasion

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The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible

Advanced Praise for The 16-Word Sales Letter™

“This is the book I've been waiting for. For years, I've been asking myself: How can a guy whose native language is not even English be one of the best U…

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Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…

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The Boron Letters

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