A Self-Help Guide for Copywriters: A Resource for Writing Headlines and Building Creative Confidence
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Alchemy: The Surprising Power of Ideas That Don't Make Sense
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb
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To be brilliant, you have to be irrational
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Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
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Told with brutal candor and prodigal generosity, David Ogi… -
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This , master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to i…
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
"Everybody Writes" is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
The classic guide to copywriting, now in an entirely updated third edition
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This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writer… -
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Smart Brevity: The Power of Saying More with Less
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impa…
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Hoopla
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Writing Tools: 50 Essential Strategies for Every Writer
One of America's most influential writing teachers offers a toolbox from which writers of all kinds can draw practical inspiration.
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"Writing is a craft you can learn," says Roy Peter Clark. "You need t… -
High Performance: Lessons from the Best on Becoming Your Best
The phenomenal Sunday Times bestseller'Massively motivating' Fearne Cotton'A wealth of wisdom' Vex King'Read this book' Ant MiddletonHigh performance isn't born. It's made. This book uncovers the eigh…
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The Choice Factory: 25 behavioural biases that influence what we buy
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from triv…
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Bird by Bird
A newer edition of this title can be found here.
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"Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he'd had three months to write. … -
The Landlady
The Landlady is a brilliant gem of a short story from Roald Dahl, the master of the sting in the tail.
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In The Landlady, Roald Dahl, one of the world's favourite authors, tells a sinister story about th… -
The Song of Significance: A New Manifesto for Teams
A soulful re-envisioning of what work and leadership can be, from the visionary mind of renowned author and thought leader, Seth Godin
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The Song of Significance is a rousing contemplation on why it is t…