Books similar like Marketing: A Love Story: How to Matter to Your Customers

This is Marketing: You Can't Be Seen Until You Learn To See

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom…

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Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

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Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind…

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How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life

Scott Adams has likely failed at more things than anyone you’ve ever met or anyone you’ve even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one o…

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How to Sell Anything to Anybody

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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…

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Good Strategy Bad Strategy: The Difference and Why It Matters

Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and im…

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Creativity: Flow and the Psychology of Discovery and Invention

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Made to Stick: Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.

Mark Twain once observed, …

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SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

$1.33 billion in sales. That’s what this ‘selling system’ is responsible for generating, in 416 different industries and niches. It works. And it will work for you.

How do I know? Well, five short year…

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger mar…

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The E-myth Revisited

Small business coaching.

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The 80/20 Principle: The Secret to Achieving More with Less

How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle--the well-known, unpublicized secret that 80 percent of all our results in business and i…

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Marketing 4.0: Moving from Traditional to Digital

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading market…

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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, …

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Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. …

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How I Raised Myself from Failure to Success in Selling

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisemen…

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Marketing: A Love Story: How to Matter to Your Customers

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