What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)

What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)

“The most important business book to come out in years.” – Michael F. Schein , author and columnist for Forbes, Inc , and Psychology Today 2022 First Place Category Winner CIBA (Chanticleer Internatio…

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