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Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers wi…

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Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and im…

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80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work.

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Leaders Eat Last: Why Some Teams Pull Together and Others Don't

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Better Brand Health: Measures and Metrics for a How Brands Grow World

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Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding fie…

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

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