The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
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One of America's most influential writing teachers offers a toolbox from which writers of all kinds can draw practical inspiration.
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The Moon and Sixpence
Based on the life of Paul Gauguin, The Moon and Sixpence is W. Somerset Maugham's ode to the powerful forces behind creative genius. Charles Strickland is a staid banker, a man of wealth and privilege…
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How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
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This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.
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I hadn't opened the towel that contained her gum since 2013. The last person to touch it was Nina Simone, her saliva and fingerprints unsullied. The idea that it was still in her towel was something I…
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The Elements of Style
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