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100 Things Every Designer Needs to Know About People

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like explorin…

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User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play

An alternate cover edition can be found here.

In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines …

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Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding fie…

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Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is…

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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…

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The Staff Engineer's Path: A Guide for Individual Contributors Navigating Growth and Change

For years, companies have rewarded their most effective engineers with management positions. But treating management as the default path for an engineer with leadership ability doesn't serve the indus…

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Building Microservices: Designing Fine-Grained Systems

Distributed systems have become more fine-grained in the past 10 years, shifting from code-heavy monolithic applications to smaller, self-contained microservices. But developing these systems brings i…

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Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)

Since Don’t Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krug’s guide to help them understand the principles of intuitive navigation and in…

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Lean UX: Applying Lean Principles to Improve User Experience

The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and t…

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Breath: The New Science of a Lost Art

No matter what you eat, how much you exercise, how skinny or young or wise you are, none of it matters if you're not breathing properly.

There is nothing more essential to our health and well-being tha…

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The Best Interface Is No Interface: The Simple Path to Brilliant Technology

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Information Architecture for the World Wide Web: Designing Large-Scale Web Sites

The post-Ajaxian Web 2.0 world of wikis, folksonomies, and mashups makes well-planned information architecture even more essential. How do you present large volumes of information to people who need t…

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew abou…

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The Design of Everyday Things

The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. …

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Design Patterns: Elements of Reusable Object-Oriented Software

Capturing a wealth of experience about the design of object-oriented software, four top-notch designers present a catalog of simple and succinct solutions to commonly occurring design problems. Previo…

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The Power of Geography: Ten Maps That Reveal the Future of Our World

In this revelatory new book, Marshall explores ten regions that are set to shape global politics in a new age of great-power rivalry: Australia, Iran, Saudi Arabia, the UK, Greece, Turkey, the Sahel, …

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How Big Things Get Done: The Surprising Factors That Determine the Fate of Every Project, from Home Renovations to Space Exploration and Everything In Between

The secrets to successfully planning and delivering projects on any scale—from home renovation to space exploration—by the world’s leading expert on megaprojects

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Steal Like an Artist: 10 Things Nobody Told You About Being Creative

You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A mani…

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Warren Buffett and the Interpretation of Financial Statements: The Search for the Company with a Durable Competitive Advantage

With an insider's view of the mind of the master, Mary Buffett and David Clark have written a simple, easy-to-follow guide for reading financial statements from Warren Buffett's successful perspective…

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Nudge: Improving Decisions About Health, Wealth, and Happiness

From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions

New York Times bestseller
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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

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The Power of Geography: Ten Maps That Reveal the Future of Our World