Books similar like Principles of Marketing

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an…

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Purple Cow: Transform Your Business by Being Remarkable

The acclaimed Wall Street Journal and Business Week Bestseller.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and Kris…

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Consumer Behavior: Buying, Having and Being

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Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind…

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The Personal MBA: Master the Art of Business

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs th…

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Business Model Generation

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.

1) Change the way you think about business models

Business Model Generati…

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Digital Marketing Strategy: An Integrated Approach to Online Marketing

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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, …

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Vita Nostra (Vita Nostra, #1)

The definitive English language translation of the internationally bestselling Ukrainian novel—a brilliant dark fantasy with "the potential to be a modern classic" (Lev Grossman), combining psychologi…

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This is Marketing: You Can't Be Seen Until You Learn To See

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom…

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Science and Development of Muscle Hypertrophy

Muscle hypertrophy—defined as an increase in muscular size—is one of the primary outcomes of resistance training. Science and Development of Muscle Hypertrophy is a comprehensive compilation of scienc…

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Rework

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

Rewo…

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Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers

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Contagious: Why Things Catch On

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association

What makes things popular? Why do people talk about certain products and ideas more than others? Wh…

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As a Man Thinketh

The mind guides our footsteps as we progress along the pathway of life.

Purity of mind leads inevitably to purity of life, to the precious love and understanding that should control our everyday acts a…

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