MOVE: The 4-question Go-to-Market Framework
If you like book MOVE: The 4-question Go-to-Market Framework here is the list of books you may also like
Buy this book on AmazonSimilar books (20)
-
Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity
Wall Street Journal, USA Today, and Publishers Weekly Bestseller
Buy this book on Amazon
The secret to leading growth is your mindset
Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in ente… -
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Here’s exactly what this book will show you how to do:
Buy this book on Amazon
How To Charge a Lot More Than You Currently Are…
a- The Tiny Market Big Money Process we use to laser focus on niche markets overflowing with cash
b… -
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
Buy this book on Amazon
Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't poss… -
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no bil…
Buy this book on Amazon -
Storytelling with Data: A Data Visualization Guide for Business Professionals
Don't simply show your data — tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of…
Buy this book on Amazon -
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
Buy this book on Amazon
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and w… -
Only the Paranoid Survive: How to Exploit the Crisis Points that Challenge Every Company and Career
Under Andy Grove’s leadership, Intel became the world’s largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy for measuring th…
Buy this book on Amazon -
-
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
National Bestseller
Buy this book on Amazon
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.
Will Guidara was twenty-six when he took the helm of Eleven… -
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew abou…
Buy this book on Amazon -
Right Kind of Wrong: The Science of Failing Well
A revolutionary guide that will transform your relationship with failure, from the pioneering researcher of psychological safety and award-winning Harvard Business School professor Amy Edmondson.
Buy this book on Amazon
We us… -
How to Become a Straight-A Student
Looking to jumpstart your GPA? Most college students believe that straight A's can be achieved only through cramming and painful all-nighters at the library. But Cal Newport knows that real straight-A…
Buy this book on Amazon -
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends…
Buy this book on Amazon -
Lean Analytics: Use Data to Build a Better Startup Faster
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from …
Buy this book on Amazon -
Good Strategy Bad Strategy: The Difference and Why It Matters
Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and im…
Buy this book on Amazon -
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he say…
Buy this book on Amazon -
This is Marketing: You Can't Be Seen Until You Learn To See
#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom…
Buy this book on Amazon -
Scientific Advertising
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author…
Buy this book on Amazon -
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Traduction du They Ask, You Answer
Buy this book on Amazon
Les consommateurs d’aujourd’hui vivent dans un monde numérique où ils ont accès à toutes les informations dont ils ont besoin pour prendre une décision d’achat. Pour … -
Influence: The Psychology of Persuasion
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding fie…
Buy this book on Amazon