Books similar like Jobs to be Done: Theory to Practice

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and w…

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Competing Against Luck

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services custo…

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Inspired: How to Create Tech Products Customers Love

Как известно, существует большая разница между тем, как создают свои продукты самые успешные компании и как это делают все остальные. Многие производители стремятся выпускать привлекательные товары. О…

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The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

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Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."

- Marty Cagan

How do you know that you are m…

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The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business

Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he say…

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Transformed: Moving to the Product Operating Model (Silicon Valley Product Group)

Help transform your business and innovate like the world’s top tech companies!

In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams …

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Thinking In Systems: A Primer

Meadows’ Thinking in Systems, is a concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Edited by the Sustainability Institute’s Diana Wrigh…

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Team Topologies: Organizing Business and Technology Teams for Fast Flow

Effective software teams are essential for any organization to deliver value continuously and sustainably. But how do you build the best team organization for your specific goals, culture, and needs? …

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Escaping the Build Trap: How Effective Product Management Creates Real Value

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall…

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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a star…

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Good Strategy Bad Strategy: The Difference and Why It Matters

Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and im…

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Build: An Unorthodox Guide to Making Things Worth Making

Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascina…

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Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to…

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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers.

The startups that Google Ventures invest…

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Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management rem…

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Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is…

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Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

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Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization…

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Radical Focus : Achieving Your Most Important Goals with Objectives and Key Results ( OKRs )

This edition is discounted because the second edition is out 4/20/2021!
"This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, R…

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Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. …

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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…

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Loved: How to Market Tech Products Customers Adore

In today�s hyper-competitive market, how a product is taken to market is at least as important as the product itself. It is no longer enough for marketers and product teams to just announce their prod…

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Value Proposition Design: How to Create Products and Services Customers Want

If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to…

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Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs

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Untrapping Product Teams: Simplify the Complexity of Creating Digital Products

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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

Entrepreneur and bestselling author of The Lean Startup , Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage st…

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Isn't It Obvious?

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Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it’s because these companies ar…

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The Innovator's Solut!on: Creating and Sustaining Successful Growth

A seminal work by bestselling author Clayton M. Christensen.

In his international bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many ind…

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Jobs to be Done: Theory to Practice

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