Founding Sales - The Startup Sales Handbook
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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
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The Cold Start Problem: How to Start and Scale Network Effects
A venture capitalist draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech’s most successful products have solved the d…
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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Here’s exactly what this book will show you how to do:
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How To Charge a Lot More Than You Currently Are…
a- The Tiny Market Big Money Process we use to laser focus on niche markets overflowing with cash
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The Challenger Sale: Taking Control of the Customer Conversation
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with …
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7 Powers: The Foundations of Business Strategy
7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate and quickly apply.Drawing on his decades of experience as a business strategy a…
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Contagious: Why Things Catch On
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association
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Disciplined Entrepreneurship: 24 Steps to a Successful Startup
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with …
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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends…
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Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has hel…
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Superintelligence: Paths, Dangers, Strategies
Superintelligence asks the questions: what happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? Nick Bostrom lays the foundation for understanding t…
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Elon Musk
From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era—a rule-breaking visionary who h…
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The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital
Do you want to build a software product that people want and are willing to pay for? Do you dream of growing the kind of company that employs smart, creative people? Are you tired of waiting for inves…
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Why Greatness Cannot Be Planned: The Myth of the Objective
Why does modern life revolve around objectives? From how science is funded, to improving how children are educated -- and nearly everything in-between -- our society has become obsessed with a seducti…
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew abou…
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Lean Analytics: Use Data to Build a Better Startup Faster
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from …
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What You Do Is Who You Are: How to Create Your Business Culture
Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical a…
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Never Enough: From Barista to Billionaire
Andrew Wilkinson, touted as the Warren Buffett of tech, pulls back the curtain on the lives of the ultra-rich in this memoir outlining Wilkinson’s rapid rise from barista to successful entrepreneur.
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The Lean Startup
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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