Gavin Kennedy was a Scottish economist and founder of Negotiate. He was a leading figure in the world of negotiation and was involved in many high profile consultancy cases for governments and businesses. He was a Professor Emeritus at the University of Edinburgh.
Kennedy studied economics at Strathclyde University, graduating with a BA in 1965 and then studying for an MSc. After taking a Ph.D. at Brunel University in London, he returned to Strathclyde as a senior lecturer in 1973. In 1980 he left Strathclyde for a professorial chair at Heriot-Watt University, and in 1986 he founded a company, Negotiate, to commercialise what he was teaching. He trained thousands of managers in the techniques he had developed.
Mark Stevens is a quintuple threat: •Lifelong entrepreneur •CEO •Bestselling author •Animal lover •Die hard romantic Mark has published more than 25 books including most recently: •His debut novel Evidence Of Love •A first children’s book Sky’s Amazing Dream (focused on his beloved Golden Retriever) •An inspirational leadership book, Hike A Thousand Miles •In the style of his classic best seller, Your Marketing Sucks, the soon to be classic sales guide, Everything You Learned About Selling Is A Lie.
