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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the messa…

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The Technological Republic: Hard Power, Soft Belief, and the Future of the West

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The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities

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Win Bigly: Persuasion in a World Where Facts Don't Matter

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