Trucos para escribir mejor
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Neurocopywriting: La ciencia detrás de los textos persuasivos
¿Qué ocurre en la mente para que ciertas palabras activen el instinto de compra?
¿Por qué hay textos que venden millones y otros que pasan desapercibidos?
¿Cómo podemos redactar para conectar y fideliz…
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The Joke
All too often, this brilliant novel of thwarted love and revenge miscarried has been read for its political implications. Now though, a quarter century after The Joke was first published, and several …
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On Writing: A Memoir of the Craft
"Long live the King" hailed Entertainment Weekly upon the publication of Stephen King's On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is …
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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…
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Momo
Eine gespenstische Gesellschaft "grauer Herren" ist am Werk und veranlasst immer mehr Menschen, Zeit zu sparen. Aber in Wirklichkeit betrügen sie die Menschen um diese ersparte Zeit. Als die Not am gr…
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9 hábitos japoneses que cambiarán tu vida
En este libro te compartiré nueve filosofías japonesas que han sido la base de la estructura económica, educativa y cultural de este país y que han logrado situarlo dentro de las mejores economías del…
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Think and Grow Rich
Think and Grow Rich is a guide to success by Napoleon Hill, which was first published in 1937 following the Great Depression. It was immediately welcomed as an antidote to hard times and remained a be…
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Smart Brevity: The Power of Saying More with Less
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impa…
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Les calces al sol
La Rita Racons se'n va als Estats Units a fer d'au-pair sense saber-ho del tot. Un bon dia es troba a l'aeroport de Barcelona preparada per agafar un avió que, teòricament, l'ha de dur a Nova York, on…
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The Richest Man in Babylon
The Richest Man in Babylon is an early twentieth century classic about financial investment and monetary success. Through a series of enlightening parables set in the heart of ancient Babylon, Clason …
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El infinito en un junco: La invención de los libros en el mundo antiguo
Este es un libro sobre la historia de los libros. Un recorrido por la vida de ese fascinante artefacto que inventamos para que las palabras pudieran viajar en el espacio y en el tiempo. La historia de…
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Story: Substance, Structure, Style, and the Principles of Screenwriting
Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices, refining works in progress and putting major screenwriting careers back on track. Quincy Jones…
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