Ten Deadly Marketing Sins: Signs and Solutions
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This is Marketing: You Can't Be Seen Until You Learn To See
#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom…
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The Art of War
Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on Sun…
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of …
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The Lean Startup
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Tribes: We Need You to Lead Us
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic…
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Focus: The Hidden Driver of Excellence
Bestselling author Daniel Goleman returns with a groundbreaking look at today's scarcest resource and the secret to high performance and fulfillment: attention
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The Wim Hof Method: Activate Your Full Human Potential
INSTANT NEW YORK TIMES BESTSELLER
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The only definitive book authored by Wim Hof on his powerful method for realizing our physical and spiritual potential.
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To Have or to Be? The Nature of the Psyche
To Have Or to Be? is one of the seminal books of the second half of the 20th century. Nothing less than a manifesto for a new social and psychological revolution to save our threatened planet, this bo…
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Sell or Be Sold: How to Get Your Way in Business and in Life
The ability to sell others is as critical to your success as food, water and oxygen is to life. While you may think that an exaggeration, every person on this planet is required to sell others on thei…
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Island
In Island, his last novel, Huxley transports us to a Pacific island where, for 120 years, an ideal society has flourished. Inevitably, this island of bliss attracts the envy and enmity of the surround…
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Foundation and Empire (Foundation, #2)
Foundation and Empire tells the incredible story of a new breed of man who create a new force for galactic government. Thus, the Foundation hurtles into conflict with the decadent, decrepit First Empi…
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Desde pequeños nos enseñan conductas de cuidado personal respecto al físico: lavarnos los dientes, bañarnos, comer, aprender a vestirnos... Pero ¿qué hay del cuidado psicológico y la higiene mental? ¿…
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Playing to Win: How Strategy Really Works
A Wall Street Journal and Washington Post Bestseller A playbook for creating your company's winning strategy. Strategy is not complex. But it is hard. It’s hard because it forces people and organizati…
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