Small Data: The Tiny Clues that Uncover Huge Trends
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This is Marketing: You Can't Be Seen Until You Learn To See
#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom…
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Purple Cow: Transform Your Business by Being Remarkable
The acclaimed Wall Street Journal and Business Week Bestseller.
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and Kris… -
Antifragile: Things That Gain from Disorder
From the bestselling author of The Black Swan and one of the foremost philosophers of our time, Nassim Nicholas Taleb, a book on how some systems actually benefit from disorder.
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
NEW YORK TIMES BESTSELLER
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USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just … -
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers.
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Superforecasting: The Art and Science of Prediction
Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week’s meals. Unfortunately, people tend to be terri…
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The Art of Statistics: How to Learn from Data
In this "important and comprehensive" guide to statistical thinking ( New Yorker ), discover how data literacy is changing the world and gives you a better understanding of life’s biggest problems.
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Murdle: Volume 1, 100 Elementary to Impossible Mysteries to Solve Using Logic, Skill, and the Power of Deduction
G. T. Karber, the creator of the popular online daily mystery game Murdle, presents the first collection of 100 original murder mystery logic puzzles―a perfect gift for armchair detectives and puzzler…
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Originals: How Non-Conformists Move the World
In Originals the author addresses the challenge of improving the world from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformi…
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
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Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't poss… -
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)
Fooled by Randomness is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a w…
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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…
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Hooked: How to Build Habit-Forming Products
How do successful companies create products people can’t put down?
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Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is… -
The Road: A Graphic Novel Adaptation
The first-ever graphic novel adaptation of Cormac McCarthy’s Pulitzer Prize–winning postapocalyptic classic, The Road, approved and authorized by McCarthy and illustrated by acclaimed cartoonist Manu …
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Recoding America: Why Government Is Failing in the Digital Age and How We Can Do Better
“The book I wish every policymaker would read.”
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― Ezra Klein, The New York Times
A bold call to reexamine how our government operates―and sometimes fails to ― from President Obama’s former deputy chief … -
Financial Intelligence
Companies expect managers to use financial data to allocate resources and run their departments. But many managers can't read a balance sheet, wouldn't recognize a liquidity ratio, and don't know how …
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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
“What does it mean to manage well?”
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From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to rea… -
Beyaz Zambaklar Ülkesinde
Rus asıllı bir yazarın, Rusların Fin halkına yaptıkları baskı politikasını yazması, kitabın en orijinal tarafı olsa gerektir. Dünya bir asırdır bu kitabı okuyor... Beyaz Zambaklar Ülkesinde; hem Finle…
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