Books similar like Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

The Personal MBA: Master the Art of Business

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs th…

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This is Marketing: You Can't Be Seen Until You Learn To See

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom…

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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning —note, you can build an…

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Blind Spots: When Medicine Gets It Wrong, and What It Means for Our Health

From Johns Hopkins medical expert Dr. Marty Makary, the New York Times-bestselling author of The Price We Pay-an eye-opening expose of the conventional medical “wisdom” that has led the public to harm…

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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…

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How Brands Grow: What Marketers Don't Know

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & ho…

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Measure What Matters

The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
With a foreword by Larry Page, and contributions from Bono and Bill Gates.

Measure What Matters is …

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Business Model Generation

Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.

1) Change the way you think about business models

Business Model Generati…

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Y2K: How the 2000s Became Everything

A brilliantly provocative and entertaining essay collection about the Y2K era, the generation defining period that birthed everything from AOL Instant Messenger, the Hummer H2, bling era rap, and low-…

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Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing l…

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On Liberty

Alternate cover edition of ISBN 9780140432077

Published in 1859, John Stuart Mill's On Liberty presented one of the most eloquent defenses of individual freedom in nineteenth-century social and politic…

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