David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of m…
Highly effective thinking is an art that engineers and scientists can be taught to develop. By presenting actual experiences and analyzing them as they are described, the author conveys the developmen…
In this illuminating and thoughtful book, Will and Ariel Durant have succeeded in distilling for the reader the accumulated store of knowledge and experience from their four decades of work on the ten…
Back in the 60s we were all sure there would be flying cars in our future. Were the futurists and SF writers of the day just wrong? Or has something more interesting and important happened? Will we ev…
Growth is good. Through history, economic growth, in particular, has alleviated human misery, improved human happiness and opportunity, and lengthened human lives. Wealthier societies are more stable,…
Zen master Thich Nhat Hanh, bestselling author of Peace is Every Step and one of the most respected and celebrated religious leaders in the world, delivers a powerful path to happiness through masteri…
Ignition! is the inside story of the Cold War era search for a rocket propellant that could be trusted to take man into space. A favorite of Tesla and SpaceX founder Elon Musk, listeners will want to …
A warning of the unprecedented risks that AI and other fast-developing technologies pose to global order, and how we might contain them while we have the chance—from a co-founder of the pioneering art…
A study of the evolution of the modern computer profiles the work of MIT psychologist J. C. R. Licklider, whose visionary dream of a human-computer symbiosis transformed the course of modern science a…
'Science has never had an advocate quite like David Deutsch ... A computational physicist on a par with his touchstones Alan Turing and Richard Feynman, and a philosopher in the line of his greatest h…
