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Maldita Roma: La conquista del poder de Julio César (Julio César, #2)

Maldita Roma es una obra monumental que desvela la épica conquista del poder de Julio César. Un relato sin tregua en el que viviremos ataques piratas, el enfrentamiento con Espartaco en la rebelión de…

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew abou…

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Marketing 4.0

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Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind…

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This is Marketing: You Can't Be Seen Until You Learn To See

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom…

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Confessions of an Advertising Man

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of m…

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Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…

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Purple Cow: Transform Your Business by Being Remarkable

The acclaimed Wall Street Journal and Business Week Bestseller.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and Kris…

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The Truths We Hold: An American Journey

From one of America's most inspiring political leaders, a book about the core truths that unite us, and the long struggle to discern what those truths are and how best to act upon them, in her own lif…

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Mastery

In this book, Robert Greene demonstrates that the ultimate form of power is mastery itself. By analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Albert Einstein, and Leona…

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Start with Why: How Great Leaders Inspire Everyone to Take Action

Why do you do what you do?

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees ali…

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Eleven Rings: The Soul of Success

During his storied career as head coach of the Chicago Bulls and Los Angeles Lakers, Phil Jackson won more championships than any coach in the history of professional sports. Even more important, he s…

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Blink: The Power of Thinking Without Thinking

Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you'll understand every decision you make. Never a…

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Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help readers turn the “impossible” and …

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Influence: The Psychology of Persuasion

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding fie…

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Long Walk to Freedom

Nelson Mandela is one of the great moral and political leaders of our time: an international hero whose lifelong dedication to the fight against racial oppression in South Africa won him the Nobel Pea…

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Permission Marketing: Turning Strangers into Friends and Friends into Customers

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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, …

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Casino Royale (James Bond, #1)

British Secret Service agent James Bond, a.k.a. 007, is sent to France to play in a high-stakes baccarat game in an effort to take down Le Chiffre, a financier for the villainous SMERSH. Things get mo…

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Marketing 3.0: From Products to Customers to the Human Spirit

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